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Aug-2024
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Overview
Market Insights Snapshot
Galaxy's performance across various categories and states has shown some notable trends over the past few months. In California, the brand has seen a significant improvement in the Concentrates category, moving up from not ranking in the top 30 in May 2024 to 74th in June and peaking at 74th in July before slightly declining to 77th in August. This upward trend, despite the minor dip, indicates a growing presence in the market. However, Galaxy's standing in the Pre-Roll category in California is less promising, as it ranked 70th in May but did not appear in the top 30 in subsequent months, suggesting a need for strategic adjustments in this segment.
In contrast, Galaxy's performance in Illinois has been relatively stable, especially in the Flower category. The brand maintained its position within the top 50, moving slightly from 45th in May to 42nd by August, indicating steady sales and consistent market presence. The Pre-Roll category in Illinois also showed positive momentum, with Galaxy improving its rank from 33rd in May to 30th in August. This consistent upward movement in both categories in Illinois highlights a strong foothold in the state, although there is room for improvement to break into higher ranks. Overall, Galaxy's performance suggests a mixed but promising trajectory across different states and categories.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Galaxy has shown a steady presence, maintaining its rank around the mid-40s over the summer of 2024. Notably, Galaxy's rank improved from 45th in May to 42nd in both July and August, reflecting a positive trend in its market position. This improvement is significant when compared to competitors like Classix, which experienced a decline from 33rd in May to 41st by August, indicating potential market share gains for Galaxy. Additionally, while IC Collective consistently ranked higher, their sales fluctuated, suggesting that Galaxy's more stable performance could appeal to consumers seeking reliability. Meanwhile, Binske and PTS (Progressive Treatment Solutions) also showed varying ranks, with Binske dropping from 44th to 45th and PTS improving slightly from 51st to 46th. These dynamics highlight Galaxy's potential to capitalize on the shifting preferences within the Illinois flower market.
Notable Products
In August 2024, the top-performing product for Galaxy was Chilled Cherries Pre-Roll 5-Pack (2.5g), which ranked first with sales of 611 units. Alien DNA Pre-Roll (1g) followed closely in second place, dropping from its top position in July 2024. Garlic Cocktail #7 Pre-Roll (1g) maintained its third-place ranking from the previous month, indicating consistent performance. Dosi Trop (3.5g) and Dosi Trop (1g) secured the fourth and fifth positions respectively, both newly entering the top five for August. This shift highlights a growing preference for Dosi Trop products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
