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Mar-2025
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Overview
Market Insights Snapshot
In the ever-evolving cannabis market, Galaxy's performance across various categories and states presents a mixed picture. In California, the brand's presence in the Concentrates category has seen some fluctuations, with rankings moving from 58 in December 2024 to 74 by March 2025. This decline in rank could be a result of increased competition or shifting consumer preferences. Notably, Galaxy did not make it into the top 30 brands in this category during the observed months, which could indicate a challenge in gaining traction in this competitive segment. Meanwhile, in the Pre-Roll category, Galaxy's rank remained fairly stable, although it never broke into the top 30, suggesting a consistent but modest market position.
In Illinois, Galaxy's performance in the Flower category showed a slight decline in rank from 23 in December 2024 to 30 in March 2025, yet it maintained a position within the top 30 throughout. This indicates a relatively strong standing despite some downward movement. Conversely, the Pre-Roll category saw Galaxy oscillating in rank, with a notable improvement to 22 in February 2025, before settling at 29 in March. This fluctuation suggests a dynamic market environment where Galaxy's offerings may occasionally resonate well with consumers. Such movements highlight the importance of market strategy and adaptability in maintaining competitive positions across different states and categories.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Galaxy has experienced a notable fluctuation in its market position from December 2024 to March 2025. Starting at rank 23 in December, Galaxy's rank slightly dipped to 24 in January, then returned to 23 in February before dropping to 30 in March. This decline in rank corresponds with a decrease in sales from January to March, indicating potential challenges in maintaining market share. In contrast, Binske has shown a consistent upward trajectory, improving its rank from 40 in December to 29 in March, accompanied by increasing sales. Similarly, IC Collective maintained a relatively stable position, with minor fluctuations, but still ranked higher than Galaxy in March. Meanwhile, Seed & Strain Cannabis Co. and Legacy Cannabis (IL) have also seen a decline in rank, though not as pronounced as Galaxy's. These insights suggest that while Galaxy faces competitive pressure, particularly from brands like Binske that are gaining momentum, there is an opportunity for strategic adjustments to regain its footing in the Illinois flower market.
Notable Products
In March 2025, the top-performing product from Galaxy was Guava Bars (3.5g) in the Flower category, achieving the number one rank with sales of 669 units. Following closely was Supernova Pre-Roll (1g), which secured the second position. Grape Bubblegum Pre-Roll 5-Pack (2.5g) took the third spot, indicating strong performance among pre-roll products. Cap Junky (3.5g) saw a slight drop to fourth place from its second position in January 2025. Brioche French Toast (3.5g) entered the top five, ranking fifth, showcasing a diverse interest in both Flower and Pre-Roll categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
