.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Galaxy's performance in the cannabis market has shown variability across different categories and states. In California, the brand has seen a moderate presence in the Pre-Roll category, with rankings fluctuating from 63rd in May 2025 to 71st by August 2025. This decline in ranking, despite a peak in sales in July, suggests a competitive market environment. Meanwhile, Galaxy's absence from the top 30 in the Concentrates category in California across all months indicates a challenging landscape for the brand within this segment. This lack of presence could be perceived as a weakness in their portfolio strategy in the state.
In Illinois, Galaxy has maintained a more stable performance in the Flower category, consistently hovering around the 29th to 32nd positions over the four months. The brand's ability to hold its ground in this category, despite fluctuations in sales, reflects a solid market presence. Additionally, Galaxy's Pre-Roll category in Illinois shows a positive trend, with an improvement from 34th in May to 29th in August. This upward movement indicates a potential strengthening of their market position in this segment, contrasting with their performance in California. Such regional differences highlight the importance of localized strategies in the cannabis industry.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Galaxy has experienced fluctuations in its rank over the months from May to August 2025. While Galaxy's rank improved slightly from 30th in May to 29th in June, it slipped to 32nd in July before recovering to 29th in August. This indicates a volatile performance, possibly due to competitive pressures and market dynamics. Notably, Seed & Strain Cannabis Co. showed a consistent upward trend, moving from 38th in May to 30th in August, suggesting a growing market presence. Meanwhile, The Botanist experienced a decline in rank, dropping from 21st in May to 31st in August, which could be an opportunity for Galaxy to capture some of its market share. Paul Bunyan also saw fluctuations but maintained a higher rank than Galaxy throughout the period. Interestingly, Sol Canna made significant strides, climbing from 43rd in May to 28th in August, indicating a strong growth trajectory. These dynamics highlight the competitive pressures Galaxy faces and the potential opportunities for strategic positioning to enhance its market share in Illinois.
Notable Products
In August 2025, Galaxy's top-performing product was Cap Junky Pre-Roll 1g, maintaining its number one rank from July, with notable sales of 1341 units. Garlic Cocktail Pre-Roll 5-Pack 2.5g emerged as the second top performer, entering the rankings for the first time. Cap Junky 3.5g held steady at the third position, consistent with its May ranking. Sub Zero #12 1g made its debut in the fourth spot, while Cap Junky 1g closed the top five. The rankings reflect a strong preference for pre-rolls, with Cap Junky products consistently performing well across months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
