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Jun-2024
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Overview
Market Insights Snapshot
JC Green Cannabis Company has shown varying performance across different categories and states over recent months. In Alberta, the brand has struggled to make a significant impact in the Flower category, failing to rank within the top 30 brands from March to June 2024. This consistent absence from the top rankings indicates a need for strategic adjustments to capture market share in this competitive category. On the other hand, in Saskatchewan, the brand has performed relatively better, maintaining a presence in the Flower category rankings, though fluctuating between 24th and 33rd place. The brand's sales in Saskatchewan's Flower category peaked in April 2024, with a notable increase to $48,225, suggesting a temporary boost in consumer interest or successful promotional activities during that month.
In the Pre-Roll category within Saskatchewan, JC Green Cannabis Company experienced a decline in rankings from 25th in March to 38th in June 2024, indicating a potential loss of market traction or increased competition. Meanwhile, the Vapor Pens category in Saskatchewan showed a more stable performance, with rankings hovering around the mid-20s, although the brand did dip to 31st place in May before recovering to 24th in June. This rebound suggests resilience and an ability to regain consumer interest. Overall, the brand's performance across categories and states highlights areas of both opportunity and challenge, with specific emphasis needed on improving market presence in Alberta and stabilizing rankings in Saskatchewan's Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Flower category in Saskatchewan, JC Green Cannabis Company has shown notable fluctuations in its ranking over the past few months. Starting at rank 33 in March 2024, JC Green Cannabis Company improved to rank 24 in April, maintained a strong position at rank 25 in May, but then dropped to rank 32 in June. This volatility highlights the competitive pressure from brands like Canaca, which also experienced fluctuations but generally maintained a higher rank, peaking at 26 in April. Additionally, Freedom Cannabis showed a strong upward trend, moving from rank 41 in March to 30 in June, which could pose a significant challenge to JC Green Cannabis Company. The entry of Bold into the top 20 in May and June further intensifies the competition. These dynamics suggest that while JC Green Cannabis Company has had periods of strong performance, maintaining or improving its rank will require strategic adjustments to counter the rising competition and capitalize on market opportunities.
Notable Products
In June 2024, the top-performing product from JC Green Cannabis Company was Cherry Bomb 3.5g in the Flower category, maintaining its number one rank for four consecutive months with sales of 1660 units. The Reefers - Indiana Bubblegum Pre-Roll 3-Pack 1.5g held steady in the second position, showing consistent performance across all months. Blueberry Kush Distillate Cartridge 1g in the Vapor Pens category climbed back to third place from fifth in May 2024, indicating a resurgence in popularity. Tropicanna Pre-Roll 3-Pack 1.5g remained consistently in fourth place throughout the months, while Acapulco Gold Pre-Roll 3-Pack 1.5g dropped to fifth place in June after a brief rise to third in May. This analysis highlights the steady dominance of certain products while also showcasing the dynamic shifts in rankings among others.
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