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Jul-2024
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Overview
Market Insights Snapshot
Fruit & Fuel has shown varying performance across different categories and states over the past few months. In Michigan, their presence in the Concentrates category has seen a decline, dropping out of the top 30 by July 2024 after ranking 16th in April. This downward trend could be a point of concern for the brand. On the other hand, the Flower category has been a strong performer for Fruit & Fuel, with a notable rise from the 55th position in April to the 25th position by July. This positive movement in the Flower category indicates a growing preference among consumers, which could be leveraged for future growth.
In the Pre-Roll category, Fruit & Fuel has struggled to maintain a top 30 position, with rankings consistently below 90 and eventually dropping out of the top 30 by July 2024. This suggests a need for strategic improvements in this segment. The Vapor Pens category has also experienced fluctuations, with the brand maintaining a steady presence in the mid-40s before falling to the 50th position in July. Despite this decline, the Vapor Pens category remains relatively stable compared to Concentrates and Pre-Rolls. These insights highlight the areas where Fruit & Fuel is excelling and where there is room for improvement, providing a balanced view of the brand's performance across categories and states.
Competitive Landscape
In the competitive landscape of Michigan's flower category, Fruit & Fuel has shown remarkable improvement in its ranking and sales over the past few months. Starting from a rank of 55 in April 2024, Fruit & Fuel climbed to an impressive 25 by July 2024. This upward trajectory is indicative of a strong market presence and increasing consumer preference. In contrast, Traphouse Cannabis Co. also improved its rank from 42 to 27 during the same period, but with a less pronounced sales growth. Meanwhile, Uplyfted Cannabis Co. experienced fluctuations, dropping to 35 in May before recovering to 26 in July, suggesting some volatility in their market performance. Glo Farms and Fawn River also showed positive trends, with Glo Farms moving from 21 to 23 and Fawn River from 29 to 24, respectively. However, Fruit & Fuel's significant leap in both rank and sales positions it as a formidable competitor in the Michigan flower market, suggesting that it is capturing a larger share of consumer demand compared to its peers.
Notable Products
For Jul-2024, the top-performing product from Fruit & Fuel is Grape Gang Bang (3.5g) in the Flower category, climbing to the first position with notable sales of $31,526. Motor Breath (3.5g) also saw a significant rise, securing the second rank, up from its previous unranked status in June. Cherry Nerdz (3.5g) dropped from first place in June to third place in July. Ether OG (3.5g) entered the rankings at fourth place, showing a resurgence. Sunshine #4 (3.5g) fell to fifth place from its previous second place in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
