Market Insights Snapshot
Starting with the Concentrates category, it's interesting to note that Michigan does not have a ranking for Fruit & Fuel for the months of September to December 2023. This suggests that the brand did not make the top 20 in this category during these months. However, they did manage to generate sales in September, indicating some level of demand despite the lack of a top ranking. In the Flower category, Fruit & Fuel showed a promising upward trend, improving their ranking from 63rd in September to 26th in December. This significant rise in rankings, coupled with a corresponding increase in sales, reflects a positive reception for the brand in this category.
Moving on to the Pre-Roll category, Fruit & Fuel also displayed an impressive improvement in their rankings. Starting at 77th place in September, the brand climbed to 49th by December. This upward trajectory, mirrored by an increase in sales, suggests a growing popularity for the brand's Pre-Roll products. The story is a bit different in the Vapor Pens category. Here, Fruit & Fuel held a strong position within the top 20 throughout the four months. However, despite maintaining a high ranking, the brand saw a drop in sales in December, indicating a potential challenge that needs to be addressed to sustain their strong position in this competitive category.
In the Flower category within Michigan, Fruit & Fuel has shown a strong upward trajectory in rank from September to December 2023, moving from the 63rd position to the 26th. This suggests a significant increase in sales, outperforming several competitors. For instance, Cookies showed a fluctuating trend, ending the year at a lower rank than Fruit & Fuel. Similarly, Cloud Cover (C3) started strong but fell behind Fruit & Fuel by December. Apothecare also improved its rank but remained behind Fruit & Fuel. Interestingly, Rkive Cannabis made a significant leap in November, but still ended the year one rank below Fruit & Fuel. These trends suggest that Fruit & Fuel is gaining ground in the competitive Michigan Flower market.
In December 2023, Fruit & Fuel's top-performing product was Cap Junky (3.5g), maintaining its first place ranking from previous months with a sales figure of 11,046 units. The second best-selling product was Sunshine #4 (3.5g), which climbed from third place in November to second in December, demonstrating a significant increase in popularity. The third spot was taken by Trop Runtz Pre-Roll (1g), which had risen from the second spot in November. The fourth and fifth spots were occupied by newcomers to the top five, Zkittlez Mintz (3.5g) and Tag-A-Long (3.5g) respectively, with the latter product selling 5,059 units in December. This shows a dynamic shift in customer preferences and buying patterns within the Fruit & Fuel product range.