Market Insights Snapshot
In the edible category, Massachusetts based cannabis brand, Havn Extracts, has shown a slight decrease in ranking from July to September 2023, moving from 16th to 18th place respectively. This movement may suggest a slight decrease in popularity or sales in this category, but it's important to note that the brand has consistently remained in the top 20. The sales figures also indicate a small fluctuation, but the brand has managed to maintain a strong presence in the market.
On the other hand, Havn Extracts' performance in the Pre-Roll category is not as strong. The brand did not make it to the top 20 in August and September 2023. This could signal a need for the brand to reevaluate their strategies in this category. However, in the Vapor Pens category, Havn Extracts has shown a significant rise in ranking from 99th place in June to 73rd place in September. This upward trend shows potential for growth and suggests an increasing interest in Havn Extracts' Vapor Pens in the Massachusetts market.
In the Edible category within Massachusetts, Havn Extracts has seen a fluctuating performance in recent months. The brand's rank dipped from 16th in July 2023 to 19th in August 2023, before slightly improving to 18th in September 2023. This suggests a competitive market, with brands like Select and I Am Edible consistently ranking higher, while others like Freshly Baked and Sparq Cannabis Company have shown similar fluctuations. Notably, Select experienced a significant drop in rank from 11th to 19th between August and September 2023, while Sparq Cannabis Company made a notable jump from 31st in June 2023 to 17th in September 2023. These shifts indicate a volatile market where Havn Extracts has the potential to improve its position with the right strategies.
In September 2023, Havn Extracts saw the 'THC/CBG 1:1 Lemon With Blue Dream Gummies 20-Pack (100mg THC, 100mg CBG)' retain its top position in sales, with 'THC/CBN 2:1 Blackberry Gummies 20-Pack (100mg THC, 50mg CBN)' following closely in second place. The 'Raspberry Lemonade Hash Rosin Gummies 20-Pack (100mg)' improved its ranking from the previous month, moving up to third place. However, the 'CBD/THC 1:1 Strawberry With Orange Wifi Gummies 20-Pack (100mg CBD, 100mg THC)' dropped to fourth place in September, down from third in August. A new entry in the top five was the 'GZ-12 Full Spectrum Cartridge (1g)', which debuted in fifth place. Notably, the top product sold 1625 units in September, a decrease from the previous month.