Market Insights Snapshot
In Alberta, Hexo has shown mixed performance across different categories. The brand has seen a consistent presence in the Capsules category, breaking into the top 20 in December 2023. However, it's worth noting that Hexo's ranking in the Pre-Roll and Vapor Pens categories has seen a gradual decrease over the months. Specifically, in the Pre-Roll category, the brand dropped from a rank of 79 in September to 92 in December. Similarly, in the Vapor Pens category, despite a slight improvement in November, Hexo ended December with a lower rank of 82 from 55 in September.
Hexo's performance in other provinces has also been variable. In British Columbia, the brand has maintained a steady presence in the Oil category, with a slight improvement from rank 24 in September to 23 in December. However, the absence of a rank in October suggests that Hexo was not in the top 20 brands for that month. In Ontario, Hexo has shown a consistent ranking in the Oil category in the months of October and December, but the missing ranks for September and November indicate that they did not make the top 20 in these months. Lastly, in Saskatchewan, Hexo's performance in the Vapor Pens category has been relatively stable, albeit with a slight decline in ranking over the months.
In the Pre-Roll category in Alberta, Hexo has seen a steady decline in rank from September to December 2023, falling from 79th to 92nd. This suggests a decrease in sales, which is confirmed by the data. In comparison, FIGR also experienced a drop in rank, but not as severe as Hexo's. Interestingly, Ness showed a significant improvement in November only to fall back in December. 1Spliff was not in the top 20 brands in September, but managed to break into the list in the following months, indicating an increase in sales. Lastly, Kazoo fluctuated in rank but ended up close to Hexo in December. Overall, Hexo's performance in the Pre-Roll category in Alberta has been weaker compared to these competitors.
In December 2023, Hexo's top-performing product was the 'Ultra Sour Pre-Roll 10-Pack (4g)', maintaining its number one spot from previous months, with sales reaching 1835 units. The 'FLVR -Keylime Sunrise CO2 Disposable (0.25g)' held the second position, showing a consistent performance from November. The 'FLVR - Island Pineapple CO2 Disposable (0.25g)' secured the third place, a slight drop from its second-place ranking in November. The 'Blue Dream CO2 Cartridge (1g)' rose to the fourth position, improving from its fifth-place ranking in November. Lastly, the 'Keylime Sunset Co2 Disposable Pen (0.25g)' entered the ranking at fifth place, making its first appearance in December.