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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Hijinks concentrated 75.39% of sales in Flower with a 43.20% month-over-month increase and a 584.91% year-over-year expansion, while Vapor Pens held 4.82% share with a 45.34% MoM rise and a 5,391.62% YoY surge; by contrast, Concentrates at 14.59% share slipped 2.76% MoM and Pre-Roll at 5.20% share fell 73.55% MoM. Average price fell 17.67% YoY to $32.81 as category pricing mixed down, with Flower averaging $34.93 and Pre-Roll at $12.14; in the Ohio Flower context, Hijinks sits at rank 56, implying scale remains concentrated in mid‑tier shelf space. The pattern implies Hijinks is leaning into inhalables where velocity is accelerating (Flower and Vapor Pens) while exiting weaker Pre-Roll turns, using price relief to trade for share rather than premium positioning.
The tilt toward Flower (+43.20% MoM share momentum within the category base) alongside Vapor Pens' 45.34% MoM lift indicates portfolio gravity is shifting to fast-cycling inhalables even as Concentrates contract 2.76% MoM and Pre-Roll retrenches 73.55% MoM; with overall brand sales up 801.33% YoY and a 17.67% YoY price reduction, Hijinks is prioritizing unit throughput over ticket size. Coupled with a rank of 56 in Ohio Flower and a 5,391.62% YoY spike in Vapor Pens from a smaller base, the mix signals a push to broaden distribution depth before premiumization, implying near-term gains will come from shelf penetration and replenishment velocity rather than trading up.
Competitive Landscape
Hijinks sits at rank #56 in Ohio Flower in May 2026, improving 9 positions from #65 year over year, while also moving 9 spots from #65 over the last three months; this sits below its peak of #38 from July 2025, indicating recovery but not a return to prior positioning. In contrast, Riviera Creek held #1 after being #2 a year ago despite a -10.1% YoY sales change, and RYTHM climbed from #7 to #2 alongside a 49.2% YoY sales increase, showing that category leaders are either consolidating share despite contraction or accelerating via double-digit growth. Against that backdrop, Hijinks’ rank gain alongside leaders with -10.1% and +49.2% YoY sales swings implies its trajectory is tied more to mid-pack churn than to breakthrough share capture, pointing to incremental progress that requires sharper differentiation to break back toward its #38 peak.
Notable Products
Hijinks 33 Weddings Pre-Roll (1g) posted the steepest move in May 2026 with a -58.6% month-over-month drop and slid to rank 8, while Funny Bone Pre-Roll (1g) surged +93.2% to rank 4. California Lemon (3.5g) gained +53.1% to hold rank 1 and Spirit Soda (2.83g) jumped +78.8% to rank 2, with Flower SKUs occupying 7 of the top 10 positions and anchoring dollar volume at $23,531 for the category leader. The split trajectory—sharp pre-roll volatility alongside broad Flower momentum—implies a portfolio tilting toward Flower-led scale, with pre-rolls functioning as tactical, hit-driven experiments rather than stable volume engines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
