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Nov-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Hijinks has not made a significant impact in the Concentrates category, as evidenced by its absence from the top 30 rankings over the past few months. This suggests the brand is struggling to establish a foothold in this category within the state, a situation that could be seen as unfavorable compared to its performance in other regions. Meanwhile, in Nevada, Hijinks has shown a notable upward trajectory in the Flower category, climbing from 69th place in September to 44th place by November. This improvement indicates a growing acceptance and demand for Hijinks' Flower products in Nevada, with sales more than doubling between October and November.
In Ohio, Hijinks maintains a consistent presence in the Flower category, hovering around the mid-40s in rankings over the past few months, with a slight dip in October followed by a recovery in November. This stability suggests a steady consumer base for their Flower products in the state. Additionally, Hijinks has made significant strides in the Pre-Roll category, breaking into the top 30 in October and further improving its position by November. This upward movement in the Pre-Roll rankings could be indicative of a successful product launch or an effective marketing strategy, reflecting positively on the brand's overall performance in Ohio.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Hijinks has experienced a dynamic shift in its market position over the past few months. Despite a slight dip in rank from 43rd in August 2025 to 47th in October 2025, Hijinks managed to recover to 42nd by November 2025. This recovery is notable, especially when compared to brands like Khalifa Kush, which improved its rank from 54th in October to 43rd in November, and Belushi's Farm, which consistently climbed the ranks, reaching 39th in November. Meanwhile, Standard Farms experienced a decline from 34th in October to 44th in November, indicating a volatile market environment. Additionally, Cheech & Chong's showed a fluctuating performance, peaking at 36th in October before dropping to 40th in November. These shifts highlight the competitive pressure Hijinks faces, yet its ability to rebound in rank suggests resilience and potential for growth amidst the fluctuating sales trends of its competitors.
Notable Products
In November 2025, the top-performing product for Hijinks was Lemon Fresh Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 1463 units. BK OG Pre-Roll (1g) followed closely as the second-ranked product in the same category. Lemon Fresh (2.83g) in the Flower category climbed to the third position from not being ranked in October, showing a significant sales increase to 1192 units. Frosted Ape Fuel (2.83g) maintained a steady presence in the rankings, moving from fifth in October to fourth in November. Pave (3.5g) saw a slight drop, slipping from fourth to fifth place, with sales figures reaching 866 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
