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Oct-2025
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Overview
Market Insights Snapshot
In Nevada, Hijinks has shown a fluctuating presence in the Flower category, with rankings not making it into the top 30 brands from July to October 2025. This lack of presence in the top rankings suggests that Hijinks might be facing stiff competition or a need for strategic adjustments in this state. Despite this, the brand's sales in Nevada have shown a slight decrease from $52,585 in September to $47,680 in October, indicating some challenges in maintaining market traction. The brand's performance could be an area to watch for potential recovery or further decline in the upcoming months.
Conversely, in Ohio, Hijinks has maintained a consistent presence in the Flower category, albeit with a gradual decline in rankings from 37th in July to 46th by October 2025. While the brand is still within the top 50, the downward trend in rankings could be a signal of increasing competition or shifting consumer preferences. Notably, Hijinks has made a significant entry into the Pre-Roll category, securing the 23rd position in October, which might indicate a strategic expansion or growing consumer interest in their Pre-Roll offerings. The contrasting performances in these categories highlight the dynamic nature of the market and the brand's adaptive strategies across different product lines.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Hijinks has experienced a slight decline in its market position from July to October 2025. Starting at rank 37 in July, Hijinks slipped to rank 46 by October. This downward trend in rank is mirrored by a decrease in sales over the same period, suggesting potential challenges in maintaining consumer interest or facing stronger competition. Notably, Seeker consistently outperformed Hijinks, maintaining a better rank throughout the months, peaking at rank 34 in September, which could indicate a stronger brand presence or customer loyalty. Meanwhile, Classix and Belushi's Farm also showed fluctuations in rank but managed to surpass Hijinks by October, with Classix achieving a higher sales peak in September. These dynamics highlight the competitive pressures Hijinks faces in the Ohio flower market, emphasizing the need for strategic adjustments to regain its competitive edge.
Notable Products
In October 2025, Cheddar Cheese (2.83g) reclaimed its top position in the Hijinks lineup, ranking first with notable sales of 1144 units. Pineapple Donut Pre-Roll (1g) made a strong debut in second place, showing potential in the Pre-Roll category. Frosted Ape Fuel (5.66g) climbed to third place from fourth in September, indicating a rising interest in this Flower variant. Pave (3.5g) appeared in the rankings for the first time, securing the fourth spot. Meanwhile, Frosted Ape Fuel (2.83g) saw a decline, dropping from second in August to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
