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Apr-2026
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Overview
Market Insights Snapshot
In the first few months of 2026, Hijinks has shown varied performance across different states and product categories. In Massachusetts, the brand's presence in the Concentrates category has seen a decline, with rankings slipping from 37th in January to falling out of the top 30 by April. This indicates a potential challenge in maintaining market share within this category in Massachusetts. Conversely, in Ohio, Hijinks has maintained a relatively stable position in the Concentrates category, consistently ranking around the mid-20s over the same period. This stability suggests a stronger foothold in the Ohio market compared to Massachusetts.
Looking at the Flower category, Hijinks experienced fluctuations in Nevada, where they were ranked 75th in January, slightly improving to 73rd in February, but then dropping out of the top 30 in March before returning to 77th in April. This inconsistency highlights potential volatility in their market performance in Nevada. Meanwhile, in Ohio, Hijinks has shown gradual improvement in the Flower category, moving from 66th in January to 63rd by April, reflecting a positive trend in sales growth, particularly notable with a significant increase in April. However, the Pre-Roll category in Ohio tells a different story, as the brand's rank fell from 32nd in January to 43rd in April, indicating a need to reassess their strategy in this segment.
Competitive Landscape
In the competitive landscape of the flower category in Ohio, Hijinks has experienced a fluctuating yet promising trajectory in terms of rank and sales. Despite not breaking into the top 60 ranks, Hijinks showed a consistent improvement in sales, culminating in a significant increase in April 2026. This upward trend is notable when compared to competitors like Josh D, which saw a decline in rank from March to April, and Ancient Roots, which also experienced a drop in rank and sales in April. Meanwhile, Verano maintained a relatively stable position, though its sales did not show the same upward momentum as Hijinks. The data suggests that Hijinks is gaining traction in the Ohio market, making it a brand to watch as it continues to climb the ranks and increase its market share.
Notable Products
In April 2026, the top-performing product for Hijinks was 33 Weddings Pre-Roll (1g), which climbed to the number one spot with a notable sales figure of 769 units. Spirit Soda Pre-Roll (1g) maintained its position at rank 2, although its sales slightly decreased compared to March. California Lemon (3.5g) entered the top ranks for the first time, securing the third position. Lemon Fresh Pre-Roll (1g) returned to the rankings at position 4, while Spirit Soda (2.83g) made its debut at rank 5. The shifts in rankings indicate a dynamic market with new entries and consistent performers in the pre-roll and flower categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
