Jun-2026
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Market Insights Snapshot
In June 2026, Iced’s mix tilted toward Vapor Pens at 37.21% share with 7.36% month-over-month growth and 292.65% year-over-year gain, while Pre-Roll reached 23.40% share on 2.48% MoM and 545.27% YoY growth; together they offset a 14.88% Flower share that fell 11.31% MoM and 34.81% YoY. Concentrates expanded to 24.46% share with 15.58% MoM growth, whereas Edible shrank to 0.05% share with a 37.02% MoM decline; alongside a 33.74% YoY drop in average price, these shifts suggest deliberate volume capture in lower-price segments and a retreat from higher-priced Flower.
Iced’s positioning now centers on inhalable value: Vapor Pens plus Pre-Roll account for 60.61% of sales mix, supported by a 178.30% brand-level YoY sales increase and a California Vapor Pens rank of 76, indicating trajectory within a crowded tier despite price compression. With Flower contracting 14.88% of mix amid a 29.03 average price and double-digit MoM decline, the portfolio is reallocating toward faster-turn, price-sensitive formats, implying a scale-first strategy where Concentrates’ 15.58% MoM growth functions as a bridge into higher potency without Flower’s drag.
Competitive Landscape
Iced sits at rank #76 in California Vapor Pens in June 2026, improving 61 positions year over year from #137 while edging up 3 spots from #79 over the past three months; this contrasts with Jetty Extracts, which climbed from #5 to #3 with a 47.3% YoY sales increase, and STIIIZY, which held #1 while posting a 7.0% YoY sales decline. Despite Iced’s peak rank of #63 in January 2026 and current placement 13 ranks below that peak, the brand’s 61-rank YoY rise alongside a modest 3-rank quarter-over-quarter gain signals recovery that is lagging leaders but steadily compressing the gap.

Notable Products
Guava Gelato Liquid Diamonds Cartridge (1g) posted the steepest decline in June 2026 at -26.3%, slipping to rank 6 while Runtz Liquid Diamonds Cartridge (1g) also fell -7.5% at rank 7. In contrast, Blue Zushi Liquid Diamonds Cartridge (1g) rose +35.6% to hold rank 1 and Sugarland Liquid Diamonds Cartridge (1g) climbed +49.4% to rank 2, indicating gains concentrated at the top even as mid-pack softness emerged. With eight of the top ten coming from Vapor Pens and only two from Concentrates, the lineup is tilting further toward inhalable convenience over dabbable formats. The pattern implies Iced is consolidating share around a few fast-rising Vapor Pen flagships while pruning or repositioning lagging SKUs, signaling a portfolio bias toward high-velocity cartridges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







