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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
ILL Exotics is stocked at 19 licensed dispensaries across Michigan, with the deepest coverage in Detroit, Battle Creek, Hazel Park, Lansing, and Monroe. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
ILL Exotics concentrated 86.07% of July 2026 sales in Flower, with Pre-Roll at 11.75% and Concentrates at 2.18%, a mix that leaned further into Flower as category YoY rose 35.22% and MoM rose 16.87 while Pre-Roll expanded faster YoY at 103.81% and MoM at 9.05. Concentrates contracted sharply with a -64.92% YoY and -42.54% MoM decline, even as the brand’s average price rose 21.04% YoY to $26.45, indicating volume held up despite pricing. This mix aligns with a July 2026 Flower rank of 31 in Michigan, implying the brand is consolidating share via Flower while funding selective expansion in Pre-Roll as Concentrates retrench.
The divergent growth—Flower up 35.22% YoY and 16.87% MoM alongside Pre-Roll up 103.81% YoY and 9.05% MoM, versus Concentrates down -64.92% YoY and -42.54% MoM—suggests deliberate focus on scalable inhalables where rank 31 in Flower can be leveraged for distribution and shelf priority in Michigan. With brand-level sales up 30.44% YoY and average price up 21.04% YoY, the pattern implies pricing power is being exercised in Flower while Pre-Roll serves as a velocity driver, and the pullback in Concentrates frees up resources to reinforce core positioning and defend mid-pack Flower rank while nudging category adjacency growth.
Competitive Landscape
ILL Exotics sits at rank 31 in Michigan Flower for July 2026, improving 17 positions from rank 48 year over year, while edging up 1 spot from rank 32 in April 2026; this July 2026 peak at rank 31 contrasts with High Minded holding rank 1 despite a -12.5% year-over-year sales change and Mischief rising from rank 10 to rank 4 on +59.4% sales growth. Against peers that are either defending top positions or accelerating up the leaderboard, the combination of a 17-rank annual climb and a 1-rank sequential gain implies ILL Exotics is transitioning from lower-tier visibility toward mid-tier contention, but must convert rank momentum into share capture before faster risers close the gap.
Notable Products
Designer Runtz (Bulk) posted the largest month-over-month surge at +170% to rank 1, edging past LA Kush Cake (Bulk) which climbed +173% into rank 3 by absolute gain but did not overtake the top slot. In contrast, Super Gremlin (Bulk) fell -29% to rank 7 while P41 (Bulk) advanced +15% to rank 2, creating a spread where gains are concentrated at the very top and weakness sits mid-pack. With eight of the top ten positioned in Flower and only one Pre-Roll SKU cluster appearing at ranks 9–10, the mix implies ILL Exotics is leaning into bulk Flower velocity over breadth in Pre-Rolls to consolidate share around a few breakout strains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
