Market Insights Snapshot
In the Arizona market, Item Nine Labs has shown fluctuating performance across different categories. In the Concentrates category, the brand managed to maintain a position within the top 20, although there was a slight drop in ranking from 9th in August to 13th in October. This indicates a competitive market scenario, but the brand has managed to sustain its position. However, in the Flower category, the brand's position improved from 23rd in September to 18th in October. It's worth noting that a ranking of 21 means the brand was not in the top 20 in July.
When it comes to Pre-Rolls and Vapor Pens, the brand's performance shows a downward trend. The brand's ranking in the Pre-Roll category dropped from 8th in July to 15th in October, indicating a significant shift in consumer preference or increased competition. A similar trend is observed in the Vapor Pens category, where the brand's ranking fell drastically from 11th in September to 21st in October. This drop in ranking indicates that the brand was not in the top 20 for the month of October in the Vapor Pens category, which could be a point of concern for Item Nine Labs in Arizona.
In the Flower category within Arizona, Item Nine Labs has been facing stiff competition from brands like Copperstate Farms, Grow Sciences, HiBuddy, and 48 Farms. Over the period from July to October 2023, Item Nine Labs has shown a positive trend in rank, moving from 21st in July to 18th in October. In contrast, Copperstate Farms and Grow Sciences have seen a decline in their ranks, while HiBuddy has made a significant leap from 46th to 19th. 48 Farms has shown a similar trend to Item Nine Labs, albeit at a slower pace. In terms of sales, Item Nine Labs saw a dip in September but rebounded in October, possibly indicating a recovery in market share. Copperstate Farms and Grow Sciences, despite their higher ranks, have seen a consistent decrease in sales over these months. On the other hand, HiBuddy, despite its lower rank, has shown a consistent increase in sales, indicating a potential threat to Item Nine Labs.
In October 2023, the top-performing product from Item Nine Labs was the 'Sherb Breath x Tres Leches Rosin Infused Pre-Roll (1g)' from the Pre-Roll category, maintaining its number one position from the previous month with sales reaching 3023 units. The 'GG #4 (5g)' from the Flower category rose to the second position. The 'GMO Cookies Crumble (1g)' from the Concentrates category secured the third spot. The 'Dosi-Whoa x Sunset Sherbert Live Badder Infused Pre-Roll (1g)', another Pre-Roll product, ranked fourth. The 'Tres Leches x Sunset Sherbert Infused Pre-Roll (1g)', which was fourth in the previous month, dropped to the fifth position in October.