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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Just Flower / Just Vape concentrated 78.45% of sales in Flower with a year-over-year increase of 2234.95% but a month-over-month decline of 14.26%, while Pre-Roll held 10.79% share with a 20537.08% year-over-year surge and a 12.83% month-over-month dip. Vapor Pens comprised 10.76% share, rising 1284.41% year-over-year yet slipping 6.31% month-over-month, and the brand’s average price rose 2.44% year-over-year as Flower averaged $28.75. The mix indicates an expansion-led year-over-year spike concentrated in Flower and Pre-Roll alongside broad month-over-month pullbacks across all three categories, implying demand is scaling but encountering near-term velocity friction as price points and assortment rebalance.
With Flower at rank 4 in Arizona and 78.45% mix concentration, the month-over-month -14.26% in Flower versus -12.83% in Pre-Roll and -6.31% in Vapor Pens suggests overexposure to a category with sharper monthly volatility relative to the rest of the portfolio. Given the 20537.08% year-over-year expansion in Pre-Roll alongside a 10.79% share and the 1284.41% year-over-year rise in Vapor Pens at 10.76% share, the pattern implies headroom to reweight toward faster-adoption formats to smooth monthly swings while preserving the Flower-led identity that anchors its May 2026 positioning.
Competitive Landscape
Just Flower / Just Vape sits at rank #4 in AZ Flower in May 2026, an ascent of 47 positions from #51 year over year, and up one spot from #5 in February 2026, while also coming off a peak at #2 in April 2026; in the same window, JustFLOWR (MA) holds #1 despite a -37.4% year-over-year sales change and Mohave Cannabis Co. maintains #3 with a milder -5.9% decline, indicating Just Flower / Just Vape’s rapid rank climb is outpacing peers even as category leaders contract. The combination of a year-over-year move from #51 to #4 and a three-month improvement from #5 to #4, against competitors at #1 and #3 posting negative year-over-year sales, implies the brand is consolidating share and is positioned to challenge for a top-3 slot if it sustains post–April 2026 momentum.
Notable Products
Jam Sandwich (14g) posted the steepest decline in May 2026 with a -37.9% month-over-month drop while sitting at rank 8, and Sour Berry Pre-Roll 2-Pack (1g) also slipped -12.0% at rank 3, indicating demand pressure on legacy SKUs despite high placement. Bacio K Pre-Roll 2-Pack (1g) fell -19.1% at rank 6 while Romulan Pre-Roll 2-Pack (1g) decreased -22.4% at rank 10, and five of the top ten are Pre-Roll SKUs, concentrating mix risk in a segment showing multiple double-digit retreats. Bubba Star Dog (14g) led the board at rank 1 and Gaschata #5 (14g) followed at rank 2, together exceeding $350,000 in May 2026, which contrasts with the weaker Pre-Roll trajectory and shifts revenue weight back toward larger pack Flower. The pattern implies Just Flower / Just Vape is leaning into high-rank Flower formats for volume while pruning or re-pricing Pre-Rolls to stabilize a segment with declining month-over-month momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
