Market Insights Snapshot
In the Oregon market, Lucky Lion has shown a mixed performance across different categories. In the Concentrates category, the brand has made a significant leap, moving from rank 86 in August 2023 to rank 44 by November 2023. This is a positive trend, indicating an increasing popularity and market share for Lucky Lion in this category. However, it's important to note that the brand was not in the top 20 in any of the months, which suggests there is room for improvement.
On the other hand, Lucky Lion has maintained a consistent presence in the top 20 for the Flower and Pre-Roll categories, securing ranks between 13 and 21 over the four months. This consistency is a good sign, showing the brand's steady performance and acceptance in these categories. The Vapor Pens category has seen some fluctuation, with the brand climbing from rank 50 to 39, then slightly falling back to 40. This indicates a potential for growth in this category, but also a need for strategies to sustain the upward trend.
In the Flower category within Oregon, Lucky Lion has been maintaining a steady position in the top 20 brands over the period from August to November 2023. However, it's worth noting that Lucky Lion's rank fluctuated slightly, moving from 17th to 14th, then 13th, and back to 14th over these months. In comparison, Oregrown showed a significant improvement, climbing from outside the top 20 to 15th place. Meanwhile, Cosmic Treehouse and Meraki Gardens demonstrated a more volatile performance, with Cosmic Treehouse dropping from 14th to 16th place and Meraki Gardens moving from 8th to 12th. Interestingly, Rosebud Growers made a significant leap from outside the top 20 to 13th place, surpassing Lucky Lion in November. These shifts suggest a highly competitive and dynamic market, with brands constantly vying for a higher position.
In November 2023, the top-performing products from Lucky Lion were led by the Sherb Cake Pre-Roll (1g), which jumped from the 5th place in October to the top spot, recording a remarkable sales figure of 6340 units. The Champagne Cake (Bulk) from the Flower category maintained a steady performance, securing the 2nd rank, the same as the previous month. The Champagne Cake Pre-Roll (1g), despite experiencing a slight dip from 1st to 3rd rank, still exhibited strong sales. Two new entries to the top 5 list were the Super Boof Pre-Roll (1g) and Lion's Gold Pre-Roll (1g), capturing the 4th and 5th positions respectively, indicating a growing preference for Pre-Roll products. This analysis reveals a dynamic market with changing consumer preferences, underlining the importance of continuous product monitoring and adaptation.