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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In September 2026, Milly Vanilly concentrated 59.09% of sales in Pre-Roll while Flower made up 40.91%, with Pre-Roll down 6.99% month over month and Flower up 40.78% month over month; Pre-Roll’s year-over-year change reached 12,379.65% while the brand-wide average price fell 48.08% year over year. Within Saskatchewan Pre-Roll, the brand held rank 9, and category pricing diverged materially as Pre-Roll averaged $10.86 versus Flower at $29.93. The pattern implies Milly Vanilly is using lower-priced Pre-Rolls to drive scale and traffic while leaning into higher-priced Flower for incremental growth, with the negative Pre-Roll MoM and positive Flower MoM suggesting a near-term rebalancing toward premiumized units without abandoning value-led volume.
With Pre-Roll at 59.09% share and rank 9 in Saskatchewan, the brand’s core is established, but the 40.78% MoM expansion in Flower alongside a 6.99% MoM pullback in Pre-Roll indicates headroom to climb category rankings if mix shifts continue. The 12,379.65% Pre-Roll YoY alongside a 48.08% YoY decline in average price signals that pricing is the primary acquisition lever, positioning Milly Vanilly as a value-entry brand that converts into higher-ticket Flower, and sustaining this laddered strategy could improve margin resilience even if Pre-Roll share eases by several points.
Competitive Landscape
Milly Vanilly sits at rank #9 in SK Pre-Roll for September 2026, improving 8 positions from #17 in June 2026, and hitting a peak rank of #9 in September 2026 with a 3-month climb of 47.1% in rank position terms (from 17 to 9) while year-over-year rank is unavailable. In contrast, Back Forty / Back 40 Cannabis held at #1 with a 0-position change year over year and an 82.1% sales growth, and Doobie Snacks advanced to #2 from #6 year over year alongside 179.6% sales growth. This trajectory implies Milly Vanilly’s rapid quarter-over-quarter ascent is tied to short-term execution rather than entrenched share, as competitors at #1 and #2 are reinforcing their leads with double- to near-triple-digit growth.
Notable Products
Soft Serve Milled (10g) posted the largest month-over-month gain at 61.1% and entered September 2026 at rank 4, while Inda Couch- Indica Pre-Roll 5-Pack (2.5g) fell 31.2% to rank 2. Soft Serve Sativa Pre-Roll 5-Pack (2.5g) in rank 1 grew 4.2% and the Inda Couch Pre-Roll 10-Pack (5g) in rank 6 declined 22.4%, with five of the top ten concentrated in Pre-Roll formats. The mixed trajectory—Soft Serve variants rising in both Flower and Pre-Roll while multiple Inda Couch Pre-Rolls contract—implies a pivot toward Soft Serve as the lead flavor-platform and a gradual rebalancing from value multi-pack Inda Couch formats toward higher-velocity Soft Serve offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
