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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Milly Vanilly concentrated 70.30% of sales in Pre-Roll, up 32.60% month over month and 3097.84% year over year, while Flower held 29.70% share with a 51.14% MoM lift and no reported YoY baseline. Average price fell 55.67% YoY to $12.55, with Pre-Roll averaging $10.10 and Flower at $29.54, indicating a shift toward lower-priced volume even as overall brand sales rose 4448.67% YoY. With Pre-Roll ranked 18th in Saskatchewan and Pre-Roll share exceeding two-thirds, the mix tilts toward value-driven velocity rather than premium positioning, implying that July 2026 growth leaned on aggressive price-accessible assortment rather than breadth across categories.
The jump of 32.60% MoM in Pre-Roll alongside a 51.14% MoM surge in Flower suggests basket expansion without diluting the brand’s Pre-Roll-led identity, while the 3097.84% YoY Pre-Roll growth against a 55.67% YoY price decline signals demand elasticity concentrated at lower price tiers. Holding 70.30% share in Pre-Roll yet sitting at rank 18 in Saskatchewan indicates scale that is wider than its depth at the point of rank, implying room to trade up within Pre-Roll and selectively extend Flower to stabilize margins without eroding the current price-sensitive demand base.
Competitive Landscape
Milly Vanilly sits at #59 in AB Pre-Roll, reaching its peak rank of #59 in July 2026 after rising 54 positions from #113 in April 2026, indicating recent momentum despite a missing year-over-year rank baseline. Competitively, General Admission holds #1 but posted a -14.5% YoY sales change, while Back Forty / Back 40 Cannabis advanced to #2 with a +34.3% YoY sales gain; this mix of contraction at the top and growth just below suggests Milly Vanilly’s ascent from #113 to #59 can carve share from softening leaders if it sustains multi-month rank gains.
Notable Products
Soft Serve Sativa Pre-Roll 5-Pack (2.5g) posted the largest Month-over-Month move at +93.9% to $53,729 and sits at rank 1, while Inda Couch- Indica Pre-Roll 5-Pack (2.5g) climbed +61.6% into rank 2; at the same time, Inda Couch Pre-Roll 2-Pack (1g) fell -66.5% at rank 9 and Soft Serve Pre-Roll 2-Pack (1g) dropped -38.7% at rank 8. With eight of the top ten coming from Pre-Roll SKUs and dual 10-Pack formats inching up +10.8% and +14.9% at ranks 3 and 4, the pattern implies consumers are consolidating into higher-count and premiumized Pre-Roll offerings while abandoning 2-Pack trial sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
