Market Insights Snapshot
In Alberta, MSIKU showed a declining trend in the Concentrates category, as it slipped from the 44th position in July 2023 to a non-top 20 position by October 2023. This indicates a significant drop in sales over this period. The brand also struggled in the Flower category, where it failed to make the top 20 in July and August. However, in the Vapor Pens category, MSIKU maintained a steady rank around the mid-20s over the four months, suggesting a more stable performance in this category.
In Ontario, the brand's performance was mixed. MSIKU's ranking in the Concentrates category fluctuated but remained within the 60s range, while in the Flower category, the brand showed an upward trend, improving from the 82nd spot in July 2023 to the 62nd in October 2023. The Pre-Roll category saw a dip in performance as the brand dropped out of the top 20 in October after maintaining a rank in the 80s in the previous months. Meanwhile, in Saskatchewan, MSIKU made significant strides in the Flower category, jumping from a non-top 20 position to the 50th spot in October 2023.
In the Ontario flower category, MSIKU has seen a steady improvement in its rank from 82 in July 2023 to 62 in October 2023, indicating a positive trend in its market position. However, it's worth noting that MSIKU's competitors have shown mixed results. QWEST and Verse have both seen their ranks worsen over the same period, with QWEST dropping from 46 to 63 and Verse falling dramatically from 42 to 64. On the other hand, Truro Cannabis Co. and BZAM have improved their ranks, with Truro Cannabis Co. moving from 73 to 58 and BZAM from 35 to 60. In terms of sales, MSIKU has seen a consistent increase, while its competitors have experienced varying degrees of fluctuation, with some seeing higher sales and others lower.
In October 2023, MSIKU's top-performing products were led by the 'Star Struck Pre-Roll 3-Pack (1.5g)', maintaining its number one rank from the previous three months with sales of 8476 units. The 'Bucket List 91 x White 91 Pre-Roll 3-Pack (1.5g)' saw a significant rise in its ranking, moving from fourth to second place with a notable increase in sales. The 'Peggy's Pride Pre-Roll 3-Pack (1.5g)' held steady at the third spot, while the 'Peach Chementine Pre-Roll 3-Pack (1.5g)' dropped from second to fourth place. Rounding out the top five was the 'Strawberry Storm (7g)', in the flower category, which held onto its fifth rank from August.