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Sep-2025
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Overview
Market Insights Snapshot
MSIKU's performance in the British Columbia market within the Pre-Roll category has shown a slight upward trend over the past few months. Starting at rank 71 in June 2025, the brand moved up to rank 70 by September, indicating a gradual improvement in its position. Despite this positive movement, MSIKU has not yet broken into the top 30, which could suggest strong competition in this category. Sales figures have fluctuated, with a dip in July but a recovery by September, reflecting a potential stabilization or strategic adjustments by the brand.
In Saskatchewan, MSIKU's presence in the Flower category experienced a decline, dropping from rank 37 in June to falling out of the top 30 by September. This downward trend raises questions about the brand's competitive strategy or market conditions in the Flower category. Conversely, MSIKU's performance in the Vapor Pens category in Saskatchewan shows a positive trajectory, climbing from rank 36 in July to entering the top 30 by September. This improvement might indicate a growing consumer preference for their vapor products in this region. Meanwhile, in Ontario, MSIKU's Flower category presence is minimal, as they did not rank in the top 30, reflecting either a nascent market entry or strong competition.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, MSIKU has experienced a relatively stable performance in terms of rank, maintaining positions between 70 and 74 from June to September 2025. Despite this consistency, MSIKU faces stiff competition from brands like Tasty's (CAN), which showed a notable improvement in rank from 70 in July to 68 in September, and Tenzo, which climbed from 84 in August to 67 in September. Meanwhile, Virtue Cannabis experienced a decline, dropping from 69 in August to 75 in September, which could present an opportunity for MSIKU to capitalize on shifting consumer preferences. Additionally, Uncle Bob maintained a competitive edge with a consistent rank around the low 70s, although their sales showed a downward trend. MSIKU's sales have seen fluctuations, with a notable dip in July but a recovery in subsequent months, indicating resilience in a competitive market. This dynamic environment suggests that while MSIKU holds a steady position, there is potential for growth by leveraging the shifting ranks and sales trends of its competitors.
Notable Products
In September 2025, MSIKU's top-performing product was the Star Struck Pre-Roll 3-Pack (1.5g), maintaining its number one rank consistently for four months, with sales reaching 4186 units. The Mills (7g) Flower held steady in second place across the same period, showing a stable performance with 1745 units sold in September. The Tenner Pre-Roll 10-Pack (5g) improved its rank from fourth in August to third in September, indicating a recovery in sales. White Wedding Pre-Roll 3-Pack (1.5g) saw a slight decline, moving from third to fourth place, while Peggy's Pride Pre-Roll 3-Pack (1.5g) re-entered the rankings at fifth after being unranked in August. These shifts highlight dynamic changes among the leading products, with Star Struck consistently outperforming its peers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
