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Mar-2025
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Overview
Market Insights Snapshot
In the province of British Columbia, MSIKU's performance in the Pre-Roll category has seen a notable fluctuation. Starting from a rank of 55 in December 2024, the brand experienced a slight decline in January and February 2025, maintaining a rank of 57, before improving to a rank of 50 by March 2025. This upward movement in March is accompanied by an increase in sales, suggesting a positive reception of their Pre-Roll products in the market. Meanwhile, in Ontario, MSIKU's presence in the Flower category has been less consistent. Although they were not in the top 30 in December 2024, they entered the rankings at 99 in January 2025, improved to 87 in February, but dropped back to 97 in March. This variability indicates challenges in maintaining a steady market position in the Flower category.
In Saskatchewan, MSIKU's performance across categories presents a mixed picture. In the Flower category, the brand was not ranked in December 2024 but entered the rankings at 38 in January 2025, showing a decline to 47 by March. This downward trend might reflect increasing competition or shifting consumer preferences. On the other hand, their Vapor Pens have shown a more stable trajectory, starting at rank 33 in January 2025 and maintaining a relatively strong position with slight fluctuations. The introduction into the Pre-Roll category in March 2025 at rank 50 suggests a new strategy or product launch that could be promising, though it's too early to determine long-term success. Overall, MSIKU's performance across these provinces highlights both opportunities and challenges as they navigate the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, MSIKU has shown a notable improvement in rank from December 2024 to March 2025, climbing from 55th to 50th position. This upward trend is particularly significant given the competitive pressure from brands like Palmetto, which fluctuated between 48th and 54th place, and The Loud Plug, which maintained a relatively stable position around the 49th mark. Tribal consistently outperformed MSIKU, holding ranks between 46th and 52nd, while Dime Bag (Canada) made a significant leap from 76th to 51st. Despite these challenges, MSIKU's sales trajectory shows a positive direction, with a notable increase in March 2025, suggesting effective strategies in capturing market share amidst fierce competition.
Notable Products
In March 2025, Star Struck Pre-Roll 3-Pack (1.5g) maintained its position as the top-selling product for MSIKU, consistently holding the number one rank since December 2024, with a notable sales figure of 6280 units sold. Peggy's Pride Pre-Roll 3-Pack (1.5g) climbed to the second position, improving from third place in February 2025, with a significant increase in sales. Mills (7g) ranked third, experiencing a slight drop from its second-place position in February. Peach Chementine Pre-Roll 3-Pack (1.5g) rose to fourth place, showing a recovery from its fifth-place ranking in February. The Tenner Pre-Roll 10-Pack (5g) rounded out the top five, maintaining its position from February, despite a slight increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
