Market Insights Snapshot
In the California market, Pacific Reserve has seen some notable fluctuations across various categories. In the Concentrates category, the brand maintained a consistent rank at 15th place during August and July 2023, but experienced a drop to 19th place in September, after an impressive 9th place ranking in June. This could potentially be a cause for concern, given the downward trend. In the Edibles category, the brand made a significant jump from 45th place in July to 21st place in September, a positive upward movement that indicates growing consumer interest.
Turning our attention to the Flower category, Pacific Reserve held a steady position in the top 25, with only a minor dip in July. However, the Pre-Roll category tells a different story. After a strong showing in June and July, where the brand was ranked 11th and 26th respectively, Pacific Reserve fell out of the top 20 in September. This could signal a need for strategic adjustments in this category. Lastly, the brand was not ranked in the Vapor Pens category in September, indicating that they were not among the top 20 brands for that month. This could be an area for potential growth and expansion for Pacific Reserve.
In the Flower category in California, Pacific Reserve has experienced fluctuating ranks over the past few months. In June 2023, it held the 23rd position, which dropped to 49th in July, then improved to 22nd in August, and slightly dropped to 24th in September. This indicates a volatile market position compared to its competitors. For instance, Cookies has seen a steady decline in rank, while THC Design has consistently ranked higher than Pacific Reserve. Lolo saw a significant drop in rank from 6th to 19th between June and September. In contrast, Ole'4 Fingers experienced a significant improvement in rank from 48th to 32nd. Sales trends for these brands also reflect these rank changes, with Pacific Reserve seeing a significant increase in sales from July to August, suggesting a positive outlook despite the competitive landscape.
In September 2023, Pacific Reserve's top-performing product was Hova Cake (3.5g), which maintained its first place ranking from August, with impressive sales of 20,651 units. Following closely in second place was Garlic Jelly (3.5g), which dropped one rank from its previous first place in July and June. The third, fourth, and fifth places were occupied by new entrants, all from the Edible category. Sunset Mango Live Resin Gummies 10-Pack (100mg) ranked third, followed by Midday Green Apple Live Resin Gummies (100mg), and Sunrise - Strawberry Lemonade Live Resin Gummies 10-Pack (100mg) in fourth and fifth places respectively. This indicates a growing preference for edibles among Pacific Reserve's customers.