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Jul-2025
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Overview
Market Insights Snapshot
Redemption Botanicals has shown noteworthy performance in the Illinois market, particularly in the Concentrates category. Over the months from April to July 2025, the brand improved its ranking from 28th to 21st, indicating a positive trajectory. This upward movement is complemented by a significant increase in sales, reflecting growing consumer preference and market penetration. The Vapor Pens category also witnessed improvement, with Redemption Botanicals moving up from 61st in April to 54th by July. This suggests a strengthening presence in the market, although the brand is not yet in the top 30, which indicates room for growth and potential market capture.
In contrast, Redemption Botanicals faced challenges in the Flower and Pre-Roll categories in Illinois. The Flower category saw minor fluctuations, with the brand hovering around the mid-60s in ranking, indicating a relatively stable but less competitive position. Meanwhile, the Pre-Roll category experienced a decline from 51st in May to 65th in July. This drop suggests potential issues in product appeal or market strategy within this segment. The absence of a top 30 ranking in these categories highlights areas where Redemption Botanicals might focus on enhancing their product offerings or marketing efforts to boost performance.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Redemption Botanicals has shown a notable fluctuation in its market position over recent months. Starting from a rank of 61 in April 2025, Redemption Botanicals made a significant leap to 49 in May, indicating a strong upward momentum. However, this was followed by a slight decline to 55 in June and a stabilization at 54 in July. This fluctuation suggests a competitive market environment where Redemption Botanicals is vying for a stronger foothold. In comparison, FloraCal Farms maintained a relatively stable presence, although it experienced a drop from 41 in April to 57 by July, indicating a downward trend in sales. Meanwhile, 93 Boyz consistently stayed within the top 50, showcasing a more stable performance than Redemption Botanicals. The competitive dynamics highlight the challenges and opportunities for Redemption Botanicals to enhance its market share amidst fluctuating ranks and the varied performance of its competitors.
Notable Products
In July 2025, Redemption Botanicals saw Grape Cream Cake #14 (3.5g) reclaim its position as the top-selling product, maintaining its number one rank with sales of 370 units. J-41 Pre-Roll (1g) improved its rank to second place, showing a consistent upward trend in sales. Stay Puft Pre-Roll (1g) made a notable entry into the rankings at third place, marking its first appearance since April. Han Solo Burger Live Rosin Disposable (0.5g) debuted in the fourth position, indicating strong initial interest in the Vapor Pens category. Watermelon Hurricane Pre-Roll (1g) dropped to fifth place despite being the top-ranked product in June, highlighting a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
