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Oct-2023
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Overview
Market Insights Snapshot
In Missouri, Refine has shown a promising upward trend in the concentrates category. Despite starting at rank 32 in July, it rose significantly to rank 15 by October 2023. This movement indicates a growing market presence and increased consumer preference for Refine's concentrates. On the other hand, the brand's performance in the Vapor Pens category has been less consistent. Although there was a slight improvement from rank 60 to 50 between July and September, the brand fell back to rank 58 in October. This fluctuation may suggest a more competitive market or varying consumer demand in this category.
Turning our attention to Washington, Refine's performance presents a different picture. In the concentrates category, the brand has seen some improvement, moving from rank 62 in July to 48 in September, but slipped back to 61 in October. This could indicate a challenging market environment or potential issues with product availability or distribution. In the Vapor Pens category, Refine's ranking fluctuated within the top 80 between July and September. However, the absence of a ranking for October suggests that the brand did not make it to the top 20 that month, which could be a point of concern and warrants further investigation.
Competitive Landscape
In the Missouri concentrates category, Refine has shown a significant upward trend in rank and sales from July to October 2023. Initially not in the top 20, Refine broke into the ranks in September and continued to climb in October. This growth is contrasted by brands like Smokey River Cannabis and Farmer G, which despite having higher ranks and sales in July and August, saw a decline in rank by October. Similarly, Origin Extracts maintained a relatively stable rank and sales, while Lotus Premium Extracts experienced a slight increase in rank and sales, but not as dramatic as Refine's. This data suggests a dynamic competitive landscape, with Refine making significant strides in a short period of time.
Notable Products
In October 2023, the top-performing product from Refine was the 'White MAC Loud Resin (1g)' in the Concentrates category, maintaining its top position from the previous month with sales of 4484 units. The 'Watermelon MAC Loud Resin Cartridge (1g)' in the Vapor Pens category came in second, also holding its position from September. The third spot was taken by 'Slapz Loud Resin (1g)', a Concentrates category product that wasn't in the top five in the previous months. The 'White MAC Loud Resin Cartridge (1g)', another Vapor Pens product, entered the list at fourth place. Lastly, 'Tangieland Loud Resin (1g)', a Concentrates product, made its first appearance in the top five at the fifth position.
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