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Market Insights Snapshot
Reina concentrated 98.88% of August 2026 sales in Flower while Pre-Roll held 1.12%, with Flower up 5,126.69% year over year and 116.36% month over month, versus Pre-Roll down 90.14% year over year but up 3,129.53% month over month. Despite a brand-level average price that is up 631.43% year over year to $43.52, the Flower average price sits at 48.89 while Pre-Roll averages 4.07, implying the August 2026 mix shift magnifies revenue elasticity in Flower and leaves Pre-Roll as a volume lever rather than a value driver.
Within Nevada Flower, Reina is ranked 19, and the 116.36% month-over-month Flower surge paired with a 3,129.53% month-over-month rebound in Pre-Roll suggests the brand is stabilizing around a premium-priced Flower core while cautiously reactivating an entry-tier Pre-Roll. The combination of 98.88% category concentration and a 90.14% year-over-year Pre-Roll decline indicates market positioning anchored in Flower differentiation, implying incremental share gains will most efficiently come from deepening Flower penetration in Nevada rather than broadening category breadth in the near term.
Competitive Landscape
Reina sits at rank 19 in NV Flower in August 2026, a climb of 96 positions from rank 115 in August 2025, and up 55 spots from rank 74 in May 2026; this new peak rank of 19 coincides with August 2026. In contrast, STIIIZY holds rank 1 after moving up from rank 2 year over year while growing sales by 50.53%, and Neon Moon advanced from rank 13 to rank 3 alongside 159.51% sales growth, indicating top-tier rivals are accelerating at the high end as Reina compresses the mid-table. Given the 96-rank YoY surge and a 55-rank improvement over three months, the trajectory implies Reina is transitioning from fringe presence to consistent top-20 contender, with further gains dependent on sustaining momentum against leaders that are expanding share faster.
Notable Products
Jokerz Pre-Roll (1g) posted the largest movement with a 2892% month-over-month surge, leaping into rank 5, while Cheese (14g) fell 28.9% to rank 3. Divorce Cake (14g) climbed 160.7% to rank 2, outpacing Jokerz (14g) which declined 15.6% at rank 7. With eight of the top ten SKUs in Flower, the spike in a single Pre-Roll alongside a concentrated Flower lineup implies Reina is testing adjacency appeal without diluting its Flower-centered shelf strategy.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
