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Market Insights Snapshot
Reina’s category mix in July 2026 concentrated 99.92% of sales in Flower with a 3,946.56% year-over-year surge and a 315.14% month-over-month jump, while Pre-Roll fell to 0.08% share with a -99.08% YoY decline and a -50.53% MoM drop. Average price rose 520.24% YoY to $43.41, aligned with Flower’s $43.55 ticket, indicating a pivot toward higher-priced SKUs as the brand’s overall sales expanded 764.20% YoY and 202.98% versus 24 months. This pattern implies Reina is deliberately consolidating around Flower, trading breadth for depth, with pricing power tied to the Flower assortment rather than to Pre-Roll volume.
In Nevada Flower, Reina holds rank 38 amid a 99.92% category dependence and a 315.14% MoM acceleration, while the residual 0.08% Pre-Roll share contracted -50.53% MoM and -99.08% YoY. The 3,946.56% YoY Flower expansion against a 520.24% YoY price lift signals demand elasticity that tolerates premium positioning, but the 38 rank indicates headroom where execution must focus on Flower penetration rather than diversifying back into Pre-Rolls. The implication is a positioning anchored in premium Flower where price-led gains are sustainable only if distribution and repeat rates climb faster than rank movement.
Competitive Landscape
Reina sits at rank #38 in Nevada Flower in July 2026, a 79-place climb from #117 Year over Year, while slipping 1 position from #37 over the last three months; the brand’s peak at #25 in March 2026 contrasts with the current placement, indicating mid-year retrenchment despite YoY momentum. Competitive pressure is acute at the top: STIIIZY rose from #2 to #1 with 31.5% YoY sales growth, and Neon Moon advanced from #10 to #3 alongside 52.7% YoY growth, whereas RYTHM slipped from #1 to #2 with a 12.7% YoY decline. The mix of a 79-rank YoY improvement and a 13-rank gap from the March 2026 peak implies Reina’s trajectory is upward but vulnerable to faster-rising leaders, calling for actions that convert volatility into sustained rank within the 20s.
Notable Products
Trainwreck (3.5g) posted the largest move in July 2026 with a 290.9% month-over-month surge while sitting at rank 7, and Jokerz (14g) also jumped 63.7% to rank 2, creating a split picture as Miracle Glue (3.5g) fell 41.3% at rank 9. Cheese (14g) led the lineup at rank 1 with $62,811 in sales as Pre-Roll entries stayed niche at ranks 8 and 9 with 177.1% growth for Jokerz Pre-Roll (1g) but only 9.5% for Bubble Gum Runtz Pre-Roll (1g). With eight of the top ten coming from Flower, the spike in Trainwreck (3.5g) alongside stability at the top implies Reina is leaning into a Flower-led portfolio where mid-pack volatility can seed future rank gains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
