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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Rogworld’s category mix in July 2026 is concentrated in Concentrates at 74.09% share with year-over-year growth of 152.71% but month-over-month decline of 7.26%, while Pre-Roll sits at 12.77% share with year-over-year decline of 71.31% and month-over-month drop of 55.35%. Flower accounts for 8.60% share with year-over-year decline of 88.22% and month-over-month decline of 44.30%, and Vapor Pens hold 4.55% share with year-over-year decline of 79.45% and month-over-month decline of 21.90%. Despite a 14.73% year-over-year increase in average price to $29.32 and the brand’s Concentrates rank of 23 in British Columbia, total brand sales fell 40.80% year over year, implying that mix shift toward Concentrates and price did not offset deep contractions of Pre-Roll, Flower, and Vapor Pens.
The shift toward Concentrates at 74.09% share alongside a 152.71% year-over-year surge but a 7.26% month-over-month pullback, combined with Pre-Roll’s 55.35% month-over-month slide and Flower’s 44.30% month-over-month drop, implies a narrowing demand footprint that heightens exposure to single-category volatility. Given rank 23 in Concentrates in British Columbia and a 14.73% increase in average price, the positioning skews toward a premiumized concentrate-led portfolio while underpenetration in Pre-Roll and Vapor Pens, with 71.31% and 79.45% year-over-year declines respectively, reduces cross-category reach; this pattern implies near-term defensibility rests on Concentrates while recovery requires stabilizing at least one inhalable format outside Concentrates.
Competitive Landscape
Rogworld sits at rank #23 in BC Concentrates in July 2026 after rising 18 positions year over year from #41, while slipping 3 spots from rank #20 in June 2026 and 5 spots from rank #18 relative to its three-month position at #28 reversed by a 5-rank improvement quarter-on-quarter; meanwhile, BoxHot advanced from #8 to #3 with 98.6% YoY sales growth, and Endgame held #1 despite a 9.5% YoY sales decline, indicating that Rogworld’s upward YoY rank change amid leaders with both declining (-9.5%) and surging (+98.6%) trajectories suggests share is available via consistency even as recent slippage from its #20 peak signals exposure to faster-moving rivals.
Notable Products
Papaya Guava Live Rosin (1g) posted the standout surge in July 2026 with +497% MoM, jumping to rank 2 while Strawberry OG Whipped Live Resin (1g) fell -29% at rank 1. Cadillac Rainbow Pre-Roll (1g) plunged -73% to rank 5 and Bong Guru Rockstar Pre-Roll (1g) dropped -86% at rank 7, while Ultra Garlic Pre-Roll (1g) climbed +237% to rank 3. Three of the top four ranks are Concentrates, and four of the top ten are Pre-Roll SKUs, indicating a volatile split where premium solventless wins share even as value-oriented Pre-Rolls shed volume; this mix implies Rogworld is tilting toward higher-margin concentrate leadership while pruning weaker Pre-Roll variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
