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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Royal Cannabis (MO) is stocked at 53 licensed dispensaries across Missouri, with the deepest coverage in St. Louis, KCMO, Saint Charles, Springfield, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Royal Cannabis (MO) leaned heavily into Flower in July 2026, with the category holding 84.29% share and a 48.30% year-over-year sales increase, even as month-over-month slipped 1.06%. Pre-Roll held 7.41% share with a 13.26% YoY decline and a 4.69% MoM decline, while Vapor Pens accounted for 5.78% share with a 7.30% YoY decline but a 10.73% MoM rise. Concentrates fell to 2.51% share, contracting 68.19% YoY and 58.28% MoM. The mix implies a deliberate concentration in Flower at a July 2026 average price of $32.72 alongside a 21.38% YoY price increase, signaling volume resilience in Flower offsetting retreats in smaller categories.
The July 2026 pattern suggests a positioning anchored in mid-to-premium Flower, where share dominance at 84.29% and a 48.30% YoY lift outweigh the 1.06% MoM dip, while Vapor Pens’ 10.73% MoM uptick—despite a 7.30% YoY decline—indicates selective traction in higher-ticket inhalables. With Pre-Roll shrinking 13.26% YoY and Concentrates collapsing 68.19% YoY, the brand’s exposure risk is concentrated in two small but weakening adjacencies, implying that incremental investment in Vapor Pens can diversify revenue without diluting the Flower-led identity, and that July 2026 momentum depends on defending Flower velocity while pruning underperforming formats.
Competitive Landscape
Royal Cannabis (MO) sits at rank #40 in Missouri Flower in July 2026, an improvement of 7 positions year over year from #47, and a 9-position climb versus April 2026 when it was #49; however, it remains 2 spots below its historical peak of #38 set in March 2025. In contrast, Flora Farms held steady at #1 year over year while posting a 1.25% sales decline, and Sinse Cannabis advanced from #4 to #2 alongside a 8.99% sales increase, indicating that top-tier movement is driven by gains larger than Royal Cannabis (MO)'s rank drift. With Local Cannabis Co. rising from #10 to #5 on 41.83% YoY sales growth and Amaze Cannabis moving from #6 to #4 on 20.59% growth, the middle tier is compressing, implying Royal Cannabis (MO)’s gradual rank recovery needs sharper share capture to avoid being boxed out of the top 30 over the next few months.
Notable Products
Grape Gasoline Popcorn (Bulk) surged 82.3% month over month to rank 2, while Peanut Butter Cherry Pie (3.5g) dropped 48.7% to rank 8, indicating a sharp split between bulk momentum and packaged eighth weakness. Cap Junky (3.5g) held rank 1 as Banana Cream Jealousy (3.5g) slid 37.4% to rank 3 and Grape Gasoline (3.5g) fell 35.7% to rank 5, concentrating the declines within eighths even as one bulk variant expanded. With eight of the top ten SKUs in Flower and only one non-Flower item above $8,900, the mix points to a pivot toward bulk Flower velocity over traditional 3.5g units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
