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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
SeCHe is stocked at 199 licensed dispensaries across Massachusetts, Pennsylvania, and 3 other states, 66 of them in Massachusetts, with the deepest coverage in Worcester, Springfield, Easthampton, Fall River, and Allston. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, SeCHe concentrated 93.9999% category share in Flower with Pre-Roll at 6.0001%, while Flower rose 191.74% year over year and 16.74% month over month versus Pre-Roll up 141.87% YoY but down 43.74% MoM. Average price fell 4.71% YoY to $31.56 even as overall brand sales increased 188.18% YoY, and within Flower the average price sat at 41.13 versus 6.80 in Pre-Roll, indicating mix-driven revenue with higher-ticket items offsetting price compression. SeCHe held rank 20 in Flower in Massachusetts, a placement that, combined with Flower’s 16.74% MoM growth and Pre-Roll’s 43.74% MoM decline, implies the brand is leaning deeper into core Flower velocity while deprioritizing lower-priced Pre-Rolls.
The July 2026 mix — 93.9999% Flower and 6.0001% Pre-Roll — alongside a 16.74% MoM uptick in Flower and a 43.74% MoM pullback in Pre-Roll, points to a positioning bet on premium-unit throughput rather than ticket-building via small formats. With brand sales up 188.18% YoY against a 4.71% YoY price decline and a Flower average price of 41.13 versus 6.80 in Pre-Roll, SeCHe is trading scale for share in the high-value Flower lane, implying the path to improved rank from position 20 in Massachusetts depends more on sustaining Flower volume growth than on expanding Pre-Roll breadth.
Competitive Landscape
SeCHe sits at rank #20 in Massachusetts Flower in July 2026, improving 113 positions year over year from #133, and climbing 5 spots from #25 three months ago, while its peak of #17 in June 2026 indicates month-to-month volatility within a narrow three-rank band. In contrast, Farmer's Cut moved up to #1 from #4 with 56.7% year-over-year sales growth, and Root & Bloom advanced to #5 from #10 alongside 118.9% year-over-year sales growth, signaling that category leaders are consolidating at the top as SeCHe hovers outside the top 15. The pattern implies SeCHe’s sharp YoY rank ascent but limited month-to-month ceiling suggests it is transitioning from recovery to a plateau where further gains will require displacing entrenched top-10 incumbents.
Notable Products
Green Diesel Pre-Roll (1g) delivered the standout move in July 2026 with +166.8% MoM growth to rank 1, while Honey Banana Pre-Roll (1g) fell -40.7% at rank 3 and Wedding Pie Pre-Roll (1g) dropped -58.7% at rank 10. Four of the top ten are Flower SKUs, yet three of those with MoM data declined, including Bermuda Triangle (3.5g) at -11.6% and Guavanade (3.5g) at -30.2%, suggesting Pre-Rolls gained traction against softening Flower breadth. Guava Gelato (3.5g) holds rank 2 with no MoM read and Select Toro Azul (7g) sits at rank 7 on $42,246, but the month’s directional signal rests with Pre-Rolls improving mix while several Flower positions slid. The pattern implies SeCHe is pivoting toward faster-turn Pre-Roll momentum while rationalizing Flower depth to defend top-rank visibility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
