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Oct-2025
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Overview
Market Insights Snapshot
SeCHe's performance in the Massachusetts market displayed notable fluctuations across the Flower and Pre-Roll categories. In the Flower category, SeCHe was not ranked in the top 30 in July 2025, but made significant progress by October 2025, reaching the 79th position. This upward trend, although not placing them in the top 30, indicates a positive trajectory in the market. Meanwhile, in the Pre-Roll category, SeCHe entered the rankings in September 2025 at the 99th position, slightly improving to 93rd by October 2025. This suggests a steady, albeit slow, increase in market presence, highlighting potential growth opportunities in these categories.
In Nevada and Ohio, SeCHe's Flower category performance showed contrasting trends. In Nevada, SeCHe experienced a decline in rank, moving from 34th in July 2025 to 54th by October 2025, indicating challenges in maintaining its market position. Conversely, in Ohio, SeCHe saw a remarkable improvement, climbing from 45th in July 2025 to 27th by October 2025. This upward movement in Ohio is particularly noteworthy, as it reflects a strong gain in market share and consumer preference. The contrasting performances in these states highlight the varying market dynamics and consumer behaviors that SeCHe must navigate to optimize its brand presence across different regions.
Competitive Landscape
In the competitive landscape of the Ohio flower category, SeCHe has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 45 in July 2025, SeCHe climbed to 27 by October 2025, showcasing a significant improvement in its market position. This rise is particularly noteworthy when compared to competitors such as Modern Flower, which fluctuated between ranks 25 and 32, and The Solid, which maintained a relatively stable position around rank 24 to 28. Meanwhile, Firelands Scientific and Woodward Fine Cannabis also showed less dramatic changes in rank, indicating a more stable but less dynamic market presence. SeCHe's sales growth, culminating in a substantial increase by October, suggests a successful strategy in capturing market share, potentially at the expense of its competitors who have not shown similar sales momentum. This trend positions SeCHe as a rising contender in the Ohio flower market, challenging established brands and signaling potential for further growth.
Notable Products
In October 2025, the top-performing product from SeCHe was Tropical Banana (2.83g) in the Flower category, maintaining its position at rank 1 with sales figures reaching 1523 units. Citron Pre-Roll (1g) dropped from the top spot in September to rank 2, with sales of 1025 units. Donnie Burger Pre-Roll (1g) entered the rankings for the first time at position 3, while Apocalypto Pre-Roll (1g) remained steady at rank 4 for two consecutive months. Blueberry Diesel (5.66g) completed the top five, debuting at rank 5. Notably, the rankings indicate a dynamic shift among pre-roll products, with Citron Pre-Roll experiencing a significant drop, allowing new entries like Donnie Burger Pre-Roll to emerge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
