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Dec-2024
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Overview
Market Insights Snapshot
Shaman Extracts has experienced fluctuating performance across different categories in California. In the Concentrates category, the brand's ranking has seen a decline from 48th in October 2024 to 80th by December 2024, indicating a potential challenge in maintaining a competitive edge in this segment. However, in the Edibles category, Shaman Extracts demonstrated a more stable and improved performance, moving from 28th in October to a consistent 26th place in both November and December. This suggests a strengthening presence in the Edibles market, which could be a strategic area for Shaman Extracts to focus on.
Meanwhile, the Vapor Pens category shows an interesting upward trend for Shaman Extracts. Starting at 70th place in September, the brand improved to 67th in both October and November, and then made a significant leap to 49th by December. This positive trajectory highlights the brand's growing influence in the Vapor Pens market. Notably, the absence of top 30 rankings in any category suggests that while Shaman Extracts is making strides, there is still room for growth to reach the upper echelon of the market. This data provides a glimpse into the brand's potential areas of focus and growth opportunities within California.
Competitive Landscape
In the competitive landscape of California's vapor pen market, Shaman Extracts has demonstrated notable progress in recent months. While it was not among the top 20 brands earlier in the year, by December 2024, it climbed to rank 49, a significant improvement from its position in September. This upward trajectory in rank is indicative of a positive sales trend, particularly when compared to competitors like Cookies and Amber, which have experienced fluctuations in their rankings. For instance, Cookies saw a decline from rank 39 in September to 47 in December, while Amber remained relatively stable but did not show the same upward momentum as Shaman Extracts. Additionally, Allswell has shown a similar improvement, moving from rank 66 to 50, indicating a competitive push in the market. Overall, Shaman Extracts' ability to enhance its market position amidst such competition suggests a strengthening brand presence and growing consumer preference in the California vapor pen category.
Notable Products
In December 2024, the top-performing product from Shaman Extracts was Hybrid Chili Mango Live Resin Gummies 10-Pack (100mg), securing the number one rank with sales of 3549 units. Passion Fruit Guava Live Resin Gummies (100mg) moved up one position from November, achieving the second rank with notable consistency in sales figures over the months. THC/CBN 2:1 Lemon Cherry Live Resin Gummies 10-Pack (100mg THC, 50mg CBN) climbed to the third position, showing a resurgence from its absence in November. Guava Gelato Live Resin Disposable (1g) entered the top five for the first time, debuting at the fourth position. Juicy Pineapple Live Resin Gummies 10-Pack (100mg), previously holding the top spot in October and November, dropped to fifth place in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
