.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Yeti has shown significant performance fluctuations across different categories and states. In the Flower category in New Jersey, Yeti made a remarkable climb from being ranked 55th in September 2025 to 20th in November 2025, before slightly dropping to 22nd in December 2025. This upward movement indicates a strong market penetration and growing consumer preference. The substantial increase in sales from $114,015 in September to $707,087 in November further underscores their strengthening position in this category. However, the slight decline in December suggests some volatility, which might be worth monitoring for potential market strategy adjustments.
In contrast, Yeti's performance in the Pre-Roll category in New Jersey presents a more mixed picture. The brand ranked 61st in September 2025, improved to 52nd in October, but then dropped to 65th in November before climbing to 44th in December. This inconsistency could point to challenges in maintaining a steady market presence or possibly fierce competition in this category. Despite these ranking fluctuations, the December sales surge to $66,918 indicates a potential recovery or successful promotional efforts. The absence of Yeti in the top 30 for most months highlights both the potential for growth and the need for strategic enhancements to secure a more stable position in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Yeti has demonstrated a remarkable upward trajectory in terms of rank and sales over the last few months of 2025. Starting from a rank of 55 in September, Yeti surged to the 20th position by November, before slightly dropping to 22nd in December. This significant climb indicates a strong market presence and growing consumer preference. In contrast, Cookies maintained a relatively stable position, hovering around the 21st to 22nd rank, while Old Pal experienced fluctuations, peaking at 17th in November before falling out of the top 20 in December. Meanwhile, The Lid saw a decline from 12th in September to 20th in December, and Breakwater showed a steady improvement, moving from 30th to 23rd. Yeti's impressive rise in rank, coupled with its substantial increase in sales, positions it as a formidable competitor in the New Jersey Flower market, suggesting a potential for continued growth and market share capture.
Notable Products
In December 2025, Yeti's top-performing product was Permanent Marker (3.5g) in the Flower category, securing the number one rank with sales of 4784 units. Purple Panties (3.5g), also in the Flower category, followed closely as the second best-seller, having dropped from its previous top position in November. The Deptford Dragon Fruit Pre-Roll (1g) achieved the third spot, marking its first appearance in the top rankings. Gelato Runtz (3.5g) and Karamel Kutthroat (3.5g) completed the top five, both entering the rankings for the first time in December. This shift indicates a dynamic change in customer preferences, with new entries dominating the list compared to prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
