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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Yeti concentrated 80.20% of May 2026 sales in Flower with a 4,170.79% year-over-year surge, while month-over-month Flower slipped 2.13% even as Pre-Roll, at 19.80% share, grew 25.24% MoM. Average price rose 63.88% YoY to $25.29, with Flower pricing at $30.26 and Pre-Roll at $15.19, and the brand’s Flower rank sat at 23 in New Jersey. The pattern implies Yeti is leaning into Flower-led scale even as momentum is tilting MoM toward Pre-Rolls, suggesting a near-term rebalancing risk if Flower softness persists.
With overall brand sales up 1,367.54% YoY alongside a 25.24% MoM lift in Pre-Roll against a 2.13% MoM dip in Flower, Yeti’s pricing power expansion coexists with category-mix volatility. Holding rank 23 in New Jersey Flower while Flower holds 80.20% share indicates visibility anchored in a single category, so the accelerating Pre-Roll mix at 19.80% share positions the brand to diversify rank gains and reduce dependence on a category that just posted negative MoM.
Competitive Landscape
Yeti ranks #23 in NJ Flower in May 2026, improving 51 positions from #74 year over year, but slipping 3 spots from #20 in February 2026 while still below its peak of #13 in March 2026; this contrasts with Find. climbing from #15 to #1 with 189.3% YoY sales growth and Ozone holding #2 despite a 1-to-2 rank shift and a -25.9% YoY sales decline, indicating Yeti’s ascent is material but outpaced by faster-moving leaders and suggests a plateau risk without renewed momentum.
Notable Products
Yeti Sugar Factory (3.5g) delivered the headline move in May 2026 with a 123.5% month-over-month surge that vaulted it to rank 1, while Crunch Berries (3.5g) slid 21.1% and fell to rank 7. Purple Panties (3.5g) also accelerated 94.1% to rank 3, contrasting with Karamel Kutthroat (3.5g) which declined 6.4% at rank 2. Four of the top ten are Flower SKUs concentrated in the top seven ranks, whereas three Pre-Rolls cluster at ranks 8–10 with lower velocity. The pattern implies Yeti’s demand is consolidating around flagship Flower eighths, with Pre-Rolls acting as secondary basket builders rather than primary volume drivers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
