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Mar-2026
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Overview
Market Insights Snapshot
Yeti's performance in the New Jersey market has shown a resilient trend, particularly in the Flower category. The brand maintained a relatively stable presence, starting at rank 15 in December 2025, briefly dropping to 20 in February 2026, before climbing back to 15 by March. This fluctuation corresponds with a notable increase in sales from $790,509 in December to $951,758 in March, indicating a strong recovery and growth trajectory. However, their performance in the Pre-Roll category in New Jersey has been less impressive, with ranks hovering around the mid-40s, suggesting that Yeti faces stiff competition or possibly a strategic focus elsewhere.
The situation in Oregon paints a different picture for Yeti, particularly in the Pre-Roll category. The brand's rank dropped from 52 in December 2025 to 68 in January 2026, and it did not appear in the top 30 thereafter, indicating significant challenges in maintaining a competitive edge in this category. This absence from the top rankings could reflect either a strategic withdrawal or increased competition within the Oregon market. Without further context, it's difficult to determine if this is a temporary setback or part of a larger trend in Yeti's market strategy. Overall, while Yeti shows promise in certain areas, its performance varies significantly across different states and categories.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Yeti experienced some fluctuations in its market position from December 2025 to March 2026. Starting at rank 15 in December 2025, Yeti slipped to 16th in January 2026 and further down to 20th in February 2026, before rebounding to 15th in March 2026. This indicates a volatile performance, possibly influenced by competitors like Cookies, which also saw a fluctuating rank, dropping out of the top 20 in February but recovering to 16th by March. Meanwhile, The Lid made a significant leap from 22nd in December to 9th in January, although it later settled at 14th in March, showcasing a strong competitive presence. Legend maintained a relatively stable position, climbing from 17th to 13th over the same period, suggesting consistent growth. Yeti's sales trajectory mirrored its rank changes, with a notable dip in February but a strong recovery in March, highlighting the brand's resilience amidst competitive pressures.
Notable Products
In March 2026, the top-performing product for Yeti was J1 (3.5g) in the Flower category, securing the number one rank with sales reaching 4,824 units. Phantom GDP (3.5g) followed closely in second place, maintaining a consistent presence in the top rankings. Grape Goddess (3.5g) experienced a slight decline from its second-place position in January 2026 to third place in March. Karamel Kutthroat (3.5g) improved its standing, moving from fifth place in December 2025 to fourth place in March 2026. Mac #1 (3.5g) rounded out the top five, showing a drop from its third-place position in February 2026 to fifth place in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
