Data Snapshot: Oct 05, 2026
$500K+

Sep-2026

Sales

Neutral

Trend

6-Month

155

Product Count

SKUs

$16.2

Avg Price

352.5%

YoY Sales Change

-23.9%

YoY Price Change

Yeti

Where to Buy

Yeti is stocked at 175 licensed dispensaries across New Jersey, Michigan, and 2 other states, 78 of them in New Jersey, with the deepest coverage in Jersey City, Atlantic City, Camden, Trenton, and Bloomfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/13447.json?v=20261004
Yeti Sales

Market Insights Snapshot

Yeti Historical Sales by Category

Yeti’s September 2026 mix is concentrated in Flower at 67.07% share with a 323.44% year-over-year lift but an 8.09% month-over-month decline, while Pre-Roll holds 32.93% share with a 425.94% year-over-year increase and a 6.10% month-over-month decline; together these categories drove a 352.48% brand-level year-over-year gain alongside a 23.92% drop in average price. With Flower ranked 21 in New Jersey and Pre-Roll pricing at $8.81 versus Flower at $27.55, the simultaneous month-over-month pullbacks in both categories indicate volume is carrying growth as pricing power weakens, implying Yeti is leaning into value-led velocity rather than premium-led expansion.

The tilt toward a two-category portfolio where Flower contributes 67.07% and Pre-Roll 32.93%, combined with rank 21 in New Jersey Flower and a 23.92% average price reduction, points to a scale strategy prioritizing unit throughput over margin per unit; the 323.44% Flower and 425.94% Pre-Roll year-over-year gains against simultaneous 8.09% and 6.10% month-over-month declines suggest recent deceleration after aggressive share capture. This pattern implies Yeti’s near-term positioning benefits from defending share through accessible price tiers while the path to improved rank likely depends on stabilizing month-over-month trends in Flower and extracting mix uplift from Pre-Roll without eroding the brand’s price architecture.

Sep-2026 Rank
Flower
Pre-Roll
21
19
⊝
⊝
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
67.1%
$27.55
+323.4%
-8.1%
Pre-Roll
32.9%
$8.81
+425.9%
-6.1%
Yeti

Competitive Landscape

Yeti sits at rank #21 in New Jersey Flower with a year-over-year move of +29 positions from #50, while its three-month trajectory slipped from #17 to #21 and its peak of #13 came in March 2026; by contrast, Find. climbed from #6 to #1 and Good Green advanced from #17 to #3, indicating competitors are converting momentum into top-5 placement more quickly. With RYTHM easing from #3 to #4 and Ozone holding at #2 despite negative sales growth of -2.8%, Yeti’s net YoY gain of 58% in rank order (from 50th to 21st) alongside a recent quarter slide of 4 positions implies mid-pack volatility: absent further share capture, the brand risks stalling below the top 15 even after a March 2026 high-water mark.

Yeti market ranking for NJ Flower

Yeti

Notable Products

The steepest decline came from Yeti Permanent Marker (3.5g), down 27.9% MoM and slipping to rank 10, while Jack Herer Pre-Roll (1g) fell 23.3% MoM yet held rank 3; together these drops contrast with Category 5 Pre-Roll (1g) rising 19.3% MoM to rank 1 and Gogurtz (3.5g) up 23.5% MoM at rank 4. Four of the top ten are Flower SKUs and four are Pre-Roll SKUs, but the Pre-Roll tier concentrates at ranks 1–5 whereas Flower is clustered at ranks 4 and 6–10, implying assortment balance is shifting toward value capture in Pre-Rolls at the top while select Flower SKUs require defense against volatility.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Category 5 Pre-Roll (1g)
Pre-Roll
>10
>10
>10
2
1
+19.3%
Rainbow Runtz Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
2
—
Jack Herer Pre-Roll (1g)
Pre-Roll
8
4
7
1
3
-23.3%
Gogurtz (3.5g)
Flower
>10
>10
>10
7
4
+23.5%
Empress Pre-Roll (1g)
Pre-Roll
>10
>10
2
6
5
+16.0%
Phantom GDP (3.5g)
Flower
>10
>10
>10
>10
6
—
Cherry Paloma (3.5g)
Flower
4
>10
>10
>10
7
—
Platinum LCG Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
8
—
Stuffed Cherry Gelato (3.5g)
Flower
>10
>10
>10
>10
9
—
Permanent Marker (3.5g)
Flower
>10
8
>10
4
10
-27.9%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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