Soar

Data Snapshot: Jul 04, 2024
Soar Cannabis Brand Logo
$1M+

Jun-2024

Sales

Strong Growth

Trend

6-Month

42

Product Count

SKUs

Soar

Overview

Introduced by Pure Sunfarms, Soar is a world-class cannabis brand that originates from British Columbia. Distinctly known for their meticulously selected cultivars, Soar cultivates cannabis in small batches, ensuring the most elevated experience through careful processes such as hang-drying and hand-detailing. Emphasizing purity and health, Soar is cherished by a diverse collective of enthusiasts, boasting pharmaceutical grade cannabis products that resonate with the ideals of clean, organic, and hemp-derived CBD goods.
Markets

Soar Locations

Product Trends

Soar Categories

Soar Sales

Market Insights Snapshot

Soar Historical Sales by Category

Soar's performance across various categories and states/provinces has shown mixed results over recent months. In Alberta, the brand's Flower category experienced a slight improvement in ranking from 52nd in March 2024 to 49th in June 2024, although it did not break into the top 30. The Pre-Roll category in Alberta also saw fluctuating performance, maintaining a rank in the 40s and 50s, but consistently staying out of the top 30. These rankings suggest that while Soar has a presence in Alberta, it struggles to achieve a leading market position in these categories.

In contrast, Soar's performance in British Columbia shows more promise, especially in the Pre-Roll category where it improved from 27th in March 2024 to 23rd in June 2024. This upward trend is complemented by a significant increase in sales, indicating growing consumer preference. However, the brand's Vapor Pens category did not make it into the top 30, which could be seen as a missed opportunity. In Ontario, Soar's Flower category remained relatively stable around the low 30s, but its Pre-Roll category struggled, hovering around the 50th rank and failing to break into the top 30. These varied performances highlight the need for targeted strategies to improve market penetration and ranking in specific provinces.

Jun-2024 Rank
Flower
Pre-Roll
Vapor Pens
49
49
32
23
34
50
Soar

Competitive Landscape

In the competitive landscape of the Flower category in Ontario, Soar has experienced notable fluctuations in its rank and sales over the past few months. In March 2024, Soar was ranked 34th, improving to 33rd in April, peaking at 30th in May, but then dropping back to 34th in June. This indicates a volatile position in the market, suggesting that while Soar has the potential to climb the ranks, it faces stiff competition. For instance, San Rafael '71 consistently ranked higher than Soar, though it also experienced a downward trend, dropping from 29th in March to 32nd in June. Similarly, Highly Dutch showed a more stable performance, maintaining a rank close to Soar's but with a slight decline from 28th in April to 33rd in June. Fuego Cannabis (Canada) and BC OZ also hovered around Soar's rank, indicating a highly competitive environment. Soar's sales peaked in May but saw a significant drop in June, which could be attributed to increased competition and market saturation. Understanding these dynamics can help Soar strategize to improve its market position and stabilize its sales trajectory.

Soar market ranking for ON Flower

Soar

Notable Products

In June 2024, Pineapple God Pre-Roll (1g) maintained its top position as Soar's best-selling product, with sales reaching 22,071 units. Electric Grapefruit Pre-Roll (1g) held steady in the second rank, showing a consistent performance over the past few months. Citrus Cyclone Infused Blunt (1g) improved its ranking from fourth to third place, indicating a rise in popularity. Pineapple God (7g) dropped one spot to fourth place, while Tropic Crush Infused Blunt (1g) remained in fifth place but saw an increase in sales. Overall, the rankings show some shifts, with notable improvements in the sales figures of infused blunts.

Product Rank
Category
Mar-2024
Apr-2024
May-2024
Jun-2024
Pineapple God Pre-Roll (1g)
Pre-Roll
1
1
1
1
Electric Grapefruit Pre-Roll (1g)
Pre-Roll
3
2
2
2
Citrus Cyclone Infused Blunt (1g)
Pre-Roll
4
4
4
3
Pineapple God (7g)
Flower
2
3
3
4
Tropic Crush Infused Blunt (1g)
Pre-Roll
5
5
5
5
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