.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive cannabis market of Alberta, Soar has demonstrated a notable performance across different categories, with a steady upward trend in rankings from January to April 2024. In the Flower category, Soar climbed from a rank of 73 in January to 51 by April, indicating a solid improvement and growing consumer preference. Similarly, in the Pre-Roll category, the brand maintained a position within the top 50, albeit with a slight increase in rank from 43 in January to 49 in April. This trajectory suggests a consistent demand for Soar products, though the slight dip in Pre-Roll rankings could signal a need for strategic adjustments. The reported sales figures, such as the jump in Flower category sales from 48,233 in January to 100,171 by April, underscore the brand's increasing market penetration and consumer acceptance in Alberta.
Conversely, in British Columbia, Soar's performance showcases a mixed but generally positive trend across different categories. The brand maintained stable rankings in the Flower and Pre-Roll categories, with Flower rankings slightly improving from 28 in January to 27 by April and Pre-Roll rankings showcasing a more volatile yet positive trajectory, ending at 28 in April after peaking at 22 in February. However, the Vapor Pens category indicates a potential area of concern, with rankings slipping from 33 in January to 41 in March, and no ranking available for April, suggesting a drop in consumer interest or increased competition. In contrast, Ontario reveals a promising market for Soar, particularly in the Pre-Roll category, where rankings improved significantly from 64 in January to 39 by April, reflecting strong growth and market acceptance. This performance, highlighted by a substantial increase in sales, indicates a robust potential for Soar in Ontario, despite the highly competitive nature of the cannabis industry.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Soar has shown a fluctuating performance in terms of rank and sales over the first four months of 2024. Starting at 34th in January, Soar experienced a slight dip to 36th in February, before improving its position to 34th in March and finally settling at 33rd in April. This trajectory suggests a modest upward trend in a competitive market. Notably, Soar's competitors have experienced varied fortunes. Canaca saw a significant rank improvement from 30th in January to 20th in February, but experienced a decline to 36th by April. San Rafael '71 and Nugz also showed fluctuations, with San Rafael '71 peaking at 27th in March before dropping, and Nugz moving up to 32nd by April after being 38th in February. Fuego Cannabis (Canada) maintained a more consistent position, hovering around the low 30s but ending at 35th in April. Soar's slight improvement in rank, amidst these fluctuations, indicates a competitive but stable position within the Ontario Flower market, suggesting potential for growth and increased market share amidst its competitors.
Notable Products
In April 2024, Soar's top-selling product was the Pineapple God Pre-Roll (1g), maintaining its number one rank from previous months with impressive sales of 24,161 units. Following closely, the Electric Grapefruit Pre-Roll (1g) held the second spot, showing a consistent performance by moving between the second and third ranks in earlier months. The Pineapple God (7g) flower variant secured the third position, indicating a stable demand for both pre-rolls and flower categories within Soar's product line. The Citrus Cyclone Infused Blunt (1g) remained in fourth place, demonstrating a steady interest in infused products among consumers. Lastly, the Tropic Crush Infused Blunt (1g) managed to keep its fifth position, showcasing the brand's strong presence in the pre-roll category across its product range.
Top Selling Cannabis Brands
