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May-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Soiku Bano’s mix concentrated in Concentrates at 66.88% share (ranked 28th in Concentrates within Colorado), with category sales up 214.45% year over year but down 40.58% month over month; average price in the portfolio rose 10.47% YoY to $42.15, while Concentrates averaged $49.00. Vapor Pens expanded to 32.48% share with 610.25% YoY growth and a 177.71% MoM jump, whereas Pre-Roll fell to 0.64% share with a 76.24% MoM decline and no YoY basis. The pattern implies a rapid shift from a Concentrates-led spike to a dual-pillar mix where fast-rising Vapor Pens offsets Concentrates’ monthly pullback, positioning May 2026 as a rebalancing month rather than a demand contraction.
The simultaneous 177.71% MoM surge in Vapor Pens against a 40.58% MoM decline in Concentrates suggests cross-category substitution that lifts total brand velocity despite mix volatility, and the 10.47% YoY price increase alongside a $49.00 Concentrates ticket indicates headroom to defend margin while leaning into a lower-priced $33.48 Vapor Pens entry. Given 286.96% YoY brand sales growth with Concentrates still at 66.88% share and rank 28 in Colorado Concentrates, the brand’s near-term positioning benefits from nurturing Vapor Pens to stabilize monthly comps while using Concentrates depth to maintain category credibility and improve rank efficiency.
Competitive Landscape
Soiku Bano ranks #28 in CO Concentrates in May 2026, improving 21 positions from #49 year over year, while slipping 11 spots from its April 2026 peak at #17 to #28 after a three-month position of #34. In the same period, Amber climbed from #3 to #1 alongside a 101.7% YoY sales increase, and Billo surged from #16 to #5 with 128.2% YoY growth, indicating rivals gained rank faster even as Soiku Bano advanced. Meanwhile, 710 Labs held #2 with a -16.9% YoY sales change and Spectra rose from #5 to #3 with 14.7% YoY growth, positioning the middle tier to compress around Soiku Bano’s #28 spot. The pattern implies Soiku Bano’s YoY rank ascent is real but decelerating after April 2026, and maintaining share will require converting the earlier climb from #49 to #28 into sustained gains against competitors moving from #16 to #5 or #5 to #3.
Notable Products
Purple Label - Buttercream Live Rosin (1g) posted the steepest movement in May 2026 with a -55.4% MoM drop while holding rank 8, a sharper decline than Purple Label - Commander Donny Live Rosin (1g) at -35.1% from rank 5. Meanwhile, Purple Label - Citron Tea Live Rosin (1g) slid -6.8% at rank 5 as Vapor Pens concentrated the leaderboard with five of the top ten positions including rank 1 and rank 2. Sour Diesel Live Rosin Cartridge (0.5g) led at rank 1 with $6,659, and C Fumez Live Rosin Cartridge (0.5g) followed at rank 2, signaling category pull toward pen formats despite concentrated declines in select Purple Label concentrates. The pattern implies Soiku Bano is tilting assortment and demand toward Vapor Pens while trimming or repositioning slower-moving 1g Live Rosin variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
