Jun-2024
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Overview
Market Insights Snapshot
Sprinkle has shown consistent performance in the Beverage category in Arizona. Over the past four months, Sprinkle has maintained a steady rank of 3, indicating strong market presence and consumer preference. Despite a slight dip in sales from March to April, the brand has managed to stabilize its sales figures around the $85,000 mark in subsequent months. This stability in ranking and sales suggests that Sprinkle has a loyal customer base in Arizona, which is crucial for long-term success in a competitive market.
In contrast, Sprinkle's performance in the Beverage category in Missouri has seen more fluctuation. The brand started at rank 4 in March but dropped to rank 9 by May, and did not make it into the top 30 in June. This downward trend is concerning, especially given the significant drop in sales from $31,178 in March to just $10,806 in May. The absence of a ranking in June suggests that Sprinkle is struggling to maintain its market position in Missouri, and it may need to reassess its strategy to regain consumer interest.
Competitive Landscape
In the Arizona beverage category, Sprinkle has consistently maintained its rank at third place from March to June 2024. Despite this steady ranking, Sprinkle faces stiff competition from top brands like Keef Cola and Sip Elixirs, which have held the first and second positions respectively throughout the same period. Notably, High Tide has shown significant upward movement, climbing from sixth to fourth place, which could pose a future threat to Sprinkle's position. Meanwhile, Nebula experienced fluctuations, dropping to eighth place in May before recovering to fifth in June. These dynamics indicate a highly competitive landscape where maintaining a steady rank like Sprinkle's is commendable, but vigilance is necessary to fend off rising competitors and capitalize on any potential market shifts.
Notable Products
In June 2024, the top-performing product from Sprinkle was the CBD/THC 1:1 Purely Simple Powder Dissolvable 10-Pack (100mg CBD, 100mg THC), maintaining its first-place ranking for four consecutive months with sales of $1302. The Nightly Relaxation Dissolvable Powder Packet 10-Pack (100mg) held steady in second place, showing consistent performance over the months. The GO Simple Dissolvable (100mg) moved up to third place, improving from its fifth-place rank in March and maintaining its position since May. Nitro Relaxation Dissolvable 10-Pack (100mg) climbed to fourth place in June from fifth place in April and May. The Night Relaxation with Melatonin Dissolvable Powder 10-Pack (100mg THC, 3mg Melatonin) saw a decline, dropping from second place in April to fifth place in June.