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Dec-2025
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Overview
Market Insights Snapshot
In the province of Alberta, SUGR has demonstrated consistent performance in the Concentrates category, maintaining a steady 4th place ranking from September to December 2025. This consistency suggests a strong foothold in the market, potentially attributable to a loyal customer base or effective product offerings. The sales figures reflect a slight fluctuation with a noticeable increase in October, followed by a dip in November and a rebound in December. This pattern could indicate seasonal demand or successful promotional strategies during specific months.
Conversely, in the Pre-Roll category, SUGR's journey in Alberta is more dynamic. Starting from a lower rank of 77 in September, the brand has made significant strides, climbing to the 53rd position by December. This upward trajectory, despite not being in the top 30, highlights an improvement in market presence and possibly an expansion in their product range or distribution efforts. The sales figures corroborate this trend, with a marked increase from October to December, suggesting growing consumer interest or successful market penetration strategies.
Competitive Landscape
In the Alberta concentrates market, SUGR consistently held the 4th rank from September to December 2025. Despite maintaining its position, SUGR faces stiff competition from brands like Dab Bods and Endgame, which have consistently ranked higher at 3rd and 2nd positions, respectively. Notably, Nugz (Canada) demonstrated significant upward mobility, jumping from 13th in October to 6th by November, indicating a potential threat to SUGR's stable ranking. Although SUGR's sales figures showed a positive trend, increasing from October to December, the growth was outpaced by Dab Bods, whose sales surged dramatically in December. This competitive landscape suggests that while SUGR maintains a strong foothold, it must strategize to enhance its market share and counter the aggressive growth of its competitors.
Notable Products
In December 2025, the top-performing product from SUGR was the Drop Culture Sticks Pre-Roll 5-Pack (3.5g) in the Pre-Roll category, maintaining its first-place rank from November with impressive sales of 3014 units. Sweet Tooth Live Rosin (1g) held steady in second place in the Concentrates category, showing a notable increase in sales from the previous month. Gas Leak Live Rosin (1g) climbed to third place, improving its position from fourth in November. Funky Town Live Rosin (1g) dropped to fourth place despite leading in October, indicating fluctuating consumer preferences. Drop Culture Gas Leak Live Rosin (1g) remained in fifth place, showing minimal sales activity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
