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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, SUGR’s mix concentrated heavily in Concentrates at 76.93% share (rank 19 in Alberta), while Pre-Roll held 22.63% and Vapor Pens just 0.45%. Concentrates declined 48.47% year over year and 65.73% month over month, and Pre-Roll fell 84.42% year over year and 78.52% month over month; Vapor Pens dropped 97.86% month over month with no year-over-year baseline. With average price up 13.05% year over year to $59.48 but Concentrates pricing at $68.35 versus Pre-Roll at $41.58, the mix shift coupled with steep month-over-month pullbacks implies a demand contraction that price alone did not offset and a narrowing around a single category position in Alberta.
The simultaneous 65.73% month-over-month decline in the core Concentrates line and 78.52% month-over-month drop in Pre-Roll, alongside a 48.47% year-over-year fall in Concentrates and 84.42% year-over-year fall in Pre-Roll, indicates that July 2026 weakness was not isolated to a peripheral segment. With Concentrates still commanding 76.93% share but sitting at rank 19 in Alberta, the brand is anchored in a mid-pack position where higher average prices versus the portfolio-weighted average likely raised mix risk; this pattern implies SUGR’s positioning is overexposed to premium-priced Concentrates without a stabilizing secondary category to buffer volatility.
Competitive Landscape
SUGR sits at rank 19 in AB Concentrates in July 2026 after a year-over-year slide of 9 positions from rank 10, and a 9-position drop from April 2026’s rank 10, while the brand remains 15 positions below its peak rank 4 from January 2026; in contrast, BoxHot advanced 1 spot to rank 1 with 25.98% year-over-year sales growth and Endgame fell 1 spot to rank 2 alongside a 25.49% year-over-year sales decline, indicating that leadership is rotating even as SUGR’s share of attention migrates downward. With Dab Bods holding rank 3 while expanding sales by 83.12% year over year and 3Saints edging up to rank 4 with 50.39% growth as Nugz (Canada) moves to rank 5 from rank 11, the pattern implies SUGR’s rank trajectory is being displaced by faster-growing rivals and requires a counter-move to arrest further share erosion.
Notable Products
Cloudz Live Hash Rosin Disposable (0.5g) posted the steepest decline at -97.9% MoM and slid to rank 5, while Drop Culture Sticks Pre-Roll 5-Pack (3.5g) fell -78.5% MoM at rank 2. Funky Town Live Rosin (1g) held rank 1 despite a -48.5% MoM drop, and Gas Leak Live Rosin (1g) contracted -77.9% MoM at rank 3. With three of the top five in Concentrates and each down more than -48%, July 2026 signals a contraction in SUGR’s high-potency formats that likely necessitates rebalancing toward fewer, higher-velocity SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
