.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Sun Smoke's performance in the California market showcases a mixed trajectory across different product categories. In the Concentrates category, Sun Smoke managed to maintain a relatively stable presence, fluctuating slightly but staying within the top 31 brands from January to April 2025. This consistency suggests a solid foothold in this segment, with a slight dip to 31st in February but a recovery to 26th by April. The brand's sales in Concentrates also reflect a recovery trend, with sales climbing back to near January levels by April. However, in the Flower category, the absence of rankings in the top 30 indicates a struggle to compete effectively in this segment, with sales figures suggesting a lack of significant market penetration.
In the Vapor Pens category, Sun Smoke shows a promising upward trajectory. Starting outside the top 30, the brand improved its rank from 97th in February to 81st by April 2025, indicating growing consumer interest and market share in this category. This positive movement is further supported by a noticeable increase in sales over the months, reflecting successful strategies or product offerings that resonate with consumers. Despite these gains in Vapor Pens, Sun Smoke's absence from the top 30 in some categories and months highlights areas for potential growth and underscores the competitive nature of the cannabis market in California.
Competitive Landscape
In the competitive landscape of the California flower category, Sun Smoke has experienced a notable shift in its market position. As of April 2025, Sun Smoke ranks 99th, indicating a recent entry into the top 100, which suggests a potential upward trajectory. In contrast, Autumn Brands has seen fluctuations, moving from 69th in January to 81st in April, which may reflect volatility in their sales strategy. Meanwhile, Old Pal showed a significant improvement, climbing from outside the top 100 in January to 75th by March, although data for April is missing, indicating a possible drop. White Label / White Lvbel (NV) and Revelry Herb Company have maintained lower ranks, with Revelry Herb Company consistently ranking in the 80s and 90s, suggesting stable but modest performance. These dynamics highlight Sun Smoke's potential to capitalize on its recent entry into the rankings, especially as competitors experience fluctuations and volatility in their positions.
Notable Products
In April 2025, Granola Funk (3.5g) emerged as the top-performing product for Sun Smoke, climbing from its previous position of third in March to first place, with notable sales of $1,336. The Hybrid Blend Preground (14g) maintained strong performance, holding steady in the second position after leading in February and March. Indica Blend Preground (14g) debuted in the rankings this month at third place, indicating a strong market entry. Sativa Blend Preground (14g) followed closely behind, securing the fourth position in its first appearance. King Louie XIII Distillate Cartridge (1g) rounded out the top five, showcasing consistent demand in the vapor pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
