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Dec-2024
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Overview
Market Insights Snapshot
Sun Smoke has exhibited notable fluctuations across its categories and geographical markets over the last few months. In the California market, the brand has experienced a dynamic performance in the Concentrates category. While they were ranked 26th in September, they dropped out of the top 30 in October, only to recover to 22nd place in November, before settling back to 26th in December. This volatility indicates a competitive landscape in California's Concentrates market, with Sun Smoke managing to regain its footing after a brief dip. The sales figures reflect this pattern, with a significant increase in November compared to October, hinting at successful strategic adjustments or product launches during that period.
Interestingly, the absence of Sun Smoke from the top 30 in October could signal challenges that the brand faced or shifts in consumer preferences during that month. However, their ability to bounce back in November suggests resilience and adaptability. The overall trend implies that while Sun Smoke is capable of climbing the ranks, maintaining a consistent position in the highly competitive California market remains a challenge. This analysis highlights Sun Smoke's potential for growth if they can stabilize their performance and leverage the insights gained from their fluctuating rankings.
Competitive Landscape
In the competitive landscape of California's concentrates market, Sun Smoke experienced notable fluctuations in its rank over the last few months of 2024. Starting strong in September with a rank of 26, Sun Smoke saw a dip to 33 in October before rebounding to 22 in November, only to fall back to 26 in December. This volatility in rank suggests a dynamic market environment where competitors like Buddies and The Fight have also experienced shifts, with Buddies maintaining a relatively stable presence and The Fight making a significant leap from 36 to 24 by December. Despite these fluctuations, Sun Smoke's sales remained robust, particularly in November, indicating strong consumer demand even amidst competitive pressures. This pattern highlights the importance for Sun Smoke to leverage strategic marketing and product differentiation to maintain and potentially improve its standing in this competitive market.
Notable Products
In December 2024, Sun Smoke's top-performing product was Indica Blend Preground (28g) in the Flower category, maintaining its number one rank from November with sales of 1018 units. The Sativa Blend Preground (28g) also showed strong performance, climbing to the third position from fourth in November. Blue Raspberry Rush Distillate Cartridge (1g) entered the rankings at fourth place in December, marking its debut in the top ranks. The Hybrid Blend Preground (28g) saw a slight decline, moving to fifth place from third in November. Notably, Papaya Strawberry Live Rosin (1g) achieved a second-place rank in December, despite not being ranked in prior months, indicating a significant surge in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
