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Jul-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Sweetgrass Organic Cannabis concentrated nearly half of sales in Pre-Roll at 49.68% share, with category sales up 39.72% year over year and 43.24% month over month, while the brand’s overall sales rose 54.89% YoY and average price increased 11.34%. Flower held 38.49% share with 33.94% YoY growth but declined 13.56% MoM, contrasting with Vapor Pens at 11.02% share dropping 22.01% MoM and Edible at 0.81% share falling 33.41% MoM; the brand ranked 44 in Pre-Roll in British Columbia. The pattern implies July’s momentum relied on a Pre-Roll-led surge offsetting MoM pullbacks in Flower and Vapor Pens, concentrating the mix into lower-priced volume drivers while maintaining price power at the total-brand level.
These shifts position Sweetgrass Organic Cannabis as a Pre-Roll-first player with rank 44 in British Columbia and a mix tilted toward mid-price discovery, since Pre-Roll average price at $24.41 sits well below Flower at $43.90 while still compounding 43.24% MoM unit velocity. The combination of a 13.56% MoM decline in Flower and a 22.01% MoM decline in Vapor Pens, alongside a 39.72% YoY lift in Pre-Roll and a 54.89% YoY brand increase, implies near-term gains are sensitive to Pre-Roll execution and that improving Flower stability or selectively rebuilding Vapor Pens could diversify growth without diluting the brand’s current price-to-volume advantage.
Competitive Landscape
Sweetgrass Organic Cannabis ranks #44 in BC Pre-Roll in July 2026, improving 11 positions from #55 year over year, and climbing 15 spots from #59 over the last three months; however, this sits well below its peak at #22 in October 2025, indicating a recovery that has not yet regained prior momentum. Competitive dynamics are mixed: General Admission is steady at #1 year over year despite a -22.3% sales change, while Back Forty / Back 40 Cannabis moved from #17 to #2 with 215.2% YoY growth, and Good Supply advanced from #8 to #5 alongside 39.2% YoY growth, suggesting Sweetgrass Organic Cannabis must convert recent rank gains into sustained share or risk being boxed out by faster-rising leaders.
Notable Products
The headline in July 2026 is Pine Mentz Smalls (3.5g) surging +185.3% MoM to rank 7 while Limelight Smalls (3.5g) slid -37.9% at rank 10, signaling a sharp reweighting within Flower. Within Pre-Rolls, Crunch Berries Pre-Roll 10-Pack (5g) jumped +92.2% to rank 5 as its 3-Pack fell -34.4% to rank 6, and Mint Chocolate Chip Pre-Roll 10-Pack (5g) rose +39.5% at rank 3 while the 3-Pack declined -15.0% at rank 2. With eight of the top ten in July 2026 concentrated in Pre-Roll formats and multi-pack 10-Packs gaining share versus 3-Packs, the mix points to a pivot toward larger pack-size value and selective Flower bets rather than broad SKU expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
