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Oct-2025
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Overview
Market Insights Snapshot
Sweetgrass Organic Cannabis has demonstrated a significant upward trajectory in the British Columbia cannabis market across several product categories. In the Flower category, Sweetgrass made a notable leap from a rank of 43 in September 2025 to 21 in October 2025, indicating a strong increase in consumer demand and market presence. This is further supported by a substantial rise in sales during the same period. However, prior to this, the brand was not ranked within the top 30, suggesting that while their recent performance is impressive, it highlights a recent breakthrough rather than consistent historical dominance. The Pre-Roll category mirrors this pattern, where Sweetgrass jumped from a non-top 30 position earlier in the year to rank 19 in October, suggesting a similar surge in popularity and consumer preference.
In the Vapor Pens category, Sweetgrass Organic Cannabis has also made significant strides. The brand was not ranked in the top 30 before September 2025, but by October, it had climbed to rank 16. This rapid improvement indicates an effective market strategy or product innovation that has resonated well with consumers in British Columbia. The lack of previous top 30 rankings in earlier months highlights that this is a new area of growth for the brand, which could potentially signal a broader diversification strategy. Overall, Sweetgrass Organic Cannabis's recent performance in British Columbia suggests a strong upward trend, with the potential for continued growth if they maintain their current trajectory and capitalize on their recent successes across these categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Sweetgrass Organic Cannabis has demonstrated a remarkable upward trajectory in recent months. After starting at a rank of 51 in July 2025, Sweetgrass Organic Cannabis made a significant leap to rank 19 by October 2025. This improvement is particularly notable when compared to competitors like Redecan and Claybourne Co., both of which experienced a decline in rank during the same period. Redecan dropped from 15 to 18, while Claybourne Co. fell sharply from 6 to 17. Meanwhile, Craftport and Buzz have shown varied performances, with Buzz climbing from outside the top 100 to rank 21 in October. Sweetgrass Organic Cannabis's surge in rank is mirrored by a substantial increase in sales, indicating a growing consumer preference and market share in the region. This positive trend positions Sweetgrass Organic Cannabis as a formidable player in the British Columbia Pre-Roll market, suggesting potential for continued growth and competitiveness against established brands.
Notable Products
In October 2025, Sweetgrass Organic Cannabis saw its Surreal Dreams Cured Resin Cartridge (1g) take the top spot among products, marking its debut in the rankings with impressive sales of 5792 units. The Crunch Berries Pre-Roll 3-Pack (1.5g) maintained a strong performance, holding steady at the second position, a consistent presence since July. Despite a drop from the previous month, the Mint Chocolate Chip Pre-Roll 3-Pack (1.5g) secured the third rank, showcasing a slight decline from its previous first and second positions in earlier months. Surreal Dreams Pre-Roll 3-Pack (1.5g) and Black Patronus Pre-Roll 3-Pack (3g) also made notable entries, ranking fourth and fifth respectively in October. This month’s data highlights a strong preference for vapor pens and pre-rolls, with a particular interest in the Surreal Dreams and Crunch Berries varieties.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
