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Oct-2025
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Overview
Market Insights Snapshot
In the state of California, Team Elite Genetics has shown notable performance across various categories, with a particularly interesting trajectory in the Concentrates category. Over the span from July to October 2025, the brand has climbed from 26th to 22nd in the rankings, indicating a positive trend in consumer preference, despite a dip in sales in September. This upward movement suggests a strengthening position in the market, which could be attributed to product innovation or increased brand recognition. Conversely, in the Vapor Pens category, Team Elite Genetics has not managed to break into the top 30 by October, after peaking at 59th in September, highlighting potential challenges or increased competition in this segment.
In contrast, the Flower category presents a more volatile performance for Team Elite Genetics in California. The brand saw fluctuations in their rankings, moving from 31st in July to 24th in August, only to drop back to 30th by October. Despite these variations, the sales figures reveal a substantial volume, indicating a strong consumer base. However, maintaining a position within the top 30 is crucial for sustaining visibility in this competitive category. This mixed performance across categories suggests that while Team Elite Genetics is making strides in certain areas, there are opportunities for growth and stabilization in others to enhance their overall market presence.
Competitive Landscape
In the competitive California flower market, Team Elite Genetics has experienced notable fluctuations in its ranking over the past few months, impacting its sales trajectory. In July 2025, the brand was ranked 31st, but it climbed to 24th in August, showcasing a significant improvement in market positioning. However, by October, it had slipped to 30th, indicating a potential challenge in maintaining its competitive edge. This fluctuation is particularly interesting when compared to competitors like Jungle Boys, which maintained a relatively stable position around the 28th rank, and 3C Farms / Craft Cannabis Cultivation, which improved its rank from 37th in September to 29th in October. Meanwhile, Lolo showed a similar pattern of volatility, dropping from 27th in September to 36th in October. These dynamics suggest that while Team Elite Genetics has the potential to climb the ranks, sustaining that growth amidst fierce competition remains a challenge, especially as other brands like Almora Farms are also improving their market positions, moving from 34th in September to 31st in October. This competitive landscape underscores the importance for Team Elite Genetics to strategize effectively to enhance its market share and stabilize its ranking.
Notable Products
In October 2025, Team Elite Genetics' top-performing product remained Styrofoam Cup (3.5g) in the Flower category, maintaining its first place rank despite a decrease in sales to 2777 units, down from previous months. J1 (3.5g) also held steady in second place, showing consistent performance over the past months with sales of 2098 units. Nova Cane (3.5g) retained its third-place position from September, indicating a stable demand with sales increasing slightly to 1860 units. John Connor (3.5g) improved its ranking to fourth place from fifth in August, with sales rising to 1657 units. Purple Dump Truck (3.5g) re-entered the top five in October, ranking fifth with sales of 953 units, marking its return after being absent in August and September rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
