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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, The Vault concentrated 86.51% of sales in Flower with a year-over-year change of 848.80% and a month-over-month decline of 7.66%, while Pre-Roll held 10.58% share with a 10.76% month-over-month decline and Concentrates carried 2.91% share with a 51.54% month-over-month drop. Average price fell 44.02% year over year to $26.46 as Flower averaged $35.04 and Pre-Roll $8.43, suggesting that mix-weighted price compression coincided with the double-digit share dominance of Flower and the sequential contraction across all three categories. The pattern implies The Vault is driving scale via high-volume Flower while trimming higher-priced or niche segments, with the month-over-month pullback across categories pointing to demand concentration rather than broad-based expansion.
With Flower ranking 30th in New Jersey and controlling 86.51% of internal mix, the 7.66% month-over-month decline alongside a 10.76% month-over-month decline in Pre-Roll indicates a positioning tilt toward a single anchor category rather than a balanced portfolio, while the 51.54% month-over-month drop in Concentrates reduces premium uptrade potential. Coupled with a 44.02% year-over-year average price decrease and a 996.78% year-over-year brand sales increase, the configuration implies The Vault is trading margin for reach within Flower and under-indexing in laddering categories, constraining cross-category resilience if Flower volatility persists.
Competitive Landscape
The Vault is ranked #30 in NJ Flower in May 2026, a climb of 18 positions from #48 in February 2026, and it marks a new peak rank of #30 in May 2026 while maintaining a three-month improvement of 37.5% in rank position relative to February 2026; in contrast, Find. holds #1 after rising 15 ranks year over year with 189.3% sales growth, and Ozone sits at #2 despite a 1-rank YoY lift paired with a 25.9% sales decline, indicating that The Vault’s recent rank acceleration narrows the competitive gap from the mid-tier and implies a move from fringe presence toward consistent top-30 contention if momentum from May 2026 persists.
Notable Products
Gorilla Glue #4 (3.5g) set the tone with a 78.0% month-over-month surge to rank 1 in May 2026, while Gorilla Glue #4 Pre-Roll (1g) fell 38.0% to rank 4, indicating a trade-up from pre-rolls to flower within the same strain family. Hashburger Pre-Roll (1g) jumped 67.3% to rank 3, yet Blue Dream Pre-Roll (1g) declined 37.1% at rank 8, and four of the top ten are Flower SKUs, pointing to category weight shifting toward packaged flower despite mixed pre-roll momentum. Kashmir Kush (3.5g) held rank 2 with a 8.9% lift, but Gorilla Glue #4 Smalls (7g) entered at rank 5 with $57,016, suggesting value-pack flower is complementing the flagship eighth rather than displacing it. The pattern implies The Vault is consolidating around flagship flower strains with premium and value ladders, while trimming reliance on pre-rolls that are not tied to those same anchor genetics.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
