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Oct-2023
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Overview
Market Insights Snapshot
Looking at the performance of the cannabis brand Tierra Grow in the Arizona market, we notice a distinct trend in the Flower category. The brand's rank has been slipping from July to October 2023, moving from the 30th position down to the 40th. This indicates that Tierra Grow was not in the top 20 brands in the Flower category in Arizona for these months. The brand's sales also saw a downward trend, with a significant drop from July to October. This could suggest a decrease in the brand's market share within this category.
However, the story is quite different for Tierra Grow in the Pre-Roll category within the same Arizona market. The brand has been steadily climbing the ranks from 19th position in July 2023 to 13th position in October 2023. This upward movement is a positive sign, showing that the brand is gaining traction in the Pre-Roll category. Moreover, the sales figures for this category also show an upward trend, indicating increased consumer preference for Tierra Grow's Pre-Roll products. Nonetheless, it's important to keep an eye on these trends to see if they continue in the future.
Competitive Landscape
In the Pre-Roll category in Arizona, Tierra Grow has been showing a steady growth in rank and sales from July to October 2023. The brand moved from the 19th position in July to the 13th position in October, indicating a positive trend. In comparison, Caviar Gold has seen a fluctuating trend, but managed to maintain a rank higher than Tierra Grow in October. Paul Bunyan, although started off with a higher rank in July, dropped out of the top 20 in August, only to bounce back in September and surpass Tierra Grow in October. Item Nine Labs, despite having a higher rank in July, saw a decline over the months, ranking lower than Tierra Grow in October. Lastly, Sneakers made a significant leap from the 22nd position in July to the 11th position in October, ranking higher than Tierra Grow. The sales trends for these brands broadly align with their changes in rank.
Notable Products
In October 2023, the top-performing product from Tierra Grow was the Amnesia OG Pre-Roll (1g), maintaining its position from previous months and reaching a sales figure of 4804 units. The Rick Sanchez Pre-Roll (1g) climbed to second place, improving from its third position in September. The Gush Mintz Pre-Roll (1g) held steady at third place, consistent with its September ranking. The Slurricane Pre-Roll (1g) moved up to the fourth spot, a significant leap from its previous unranked position. Finally, the Strawberry Banana Pre-Roll (1g) rounded out the top five, maintaining its rank from August.
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