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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Too Loud (MD) concentrated 61.63% of sales in Pre-Roll and 38.37% in Concentrates, with Pre-Roll up 264.06% month over month while Concentrates rose 279.97% month over month. The average price held close across the mix at $26.48 overall, with Pre-Roll at $26.57 and Concentrates at $26.34, and the Pre-Roll category ranked 22 in Maryland. The pattern implies that an accelerated rebound in both categories, paired with a tight price spread and a rank of 22 in Pre-Roll, positions the brand to lean into volume capture rather than price-led differentiation.
The leap in Concentrates at 279.97% month over month alongside a 264.06% month-over-month surge in Pre-Roll, while maintaining a 61.63%/38.37% split, indicates that demand expansion did not materially dilute category focus and leaves headroom to trade consumers across formats at near-par pricing. With Pre-Roll at rank 22 in Maryland and only a $0.23 price gap versus Concentrates ($26.57 vs. $26.34), the mix shift implies a positioning opportunity to use Pre-Roll distribution to ladder trial into Concentrates without risking margin slippage, effectively converting category momentum into broader shelf productivity.
Competitive Landscape
Too Loud (MD) sits at rank #22 in MD Pre-Roll in May 2026, up 28 positions from #50 in February 2026, marking its peak rank to date at #22 while lacking a year-over-year rank reference; in contrast, SunMed holds #1 with a year-over-year rank position of #3 and sales up 69.98%, and Strane is #3 with a year-over-year rank position of #7 alongside 113.44% sales growth. Meanwhile, Dogwalkers is #4 with a year-over-year rank position of #1 and sales down 34.02%, and Curio Wellness is #5 with a year-over-year rank position of #4 and sales down 37.75%, indicating Too Loud (MD)’s climb from #50 to #22 in three months occurs amid mixed competitor momentum; this trajectory implies momentum driven by short-term share gains rather than category-wide lift, with future stability contingent on converting the recent 28-rank climb into sustained top-20 presence.
Notable Products
Backstage Bubbles Infused Pre-Roll 5-Pack (2.5g) posted the largest movement in May 2026 with a +411% month-over-month surge, while Full Volume Shatter (1g) also spiked +319% to reach rank 3. Full Volume Infused Pre-Roll 2-Pack (1g) advanced +146% and sits at rank 6, and Pre-Rolls occupy 7 of the top 10 slots, indicating a concentrated shift toward infused multi-pack formats. With Mic Check Infused Pre-Roll 2-Pack (1g) and Citrus Harmony Infused Pre-Roll 2-Pack (1g) anchoring ranks 1 and 2, the mix implies Too Loud (MD) is consolidating demand around infused Pre-Rolls while using a few breakout Concentrates as opportunistic volume boosters.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
