Trade Roots

Data Snapshot: Mar 05, 2024
Trade Roots Cannabis Brand Logo
$50K+

Feb-2024

Sales

Decline

Trend

6-Month

22

Product Count

SKUs

Trade Roots

Overview

Markets

Trade Roots Locations

Product Trends

Trade Roots Categories

Trade Roots Sales

Market Insights Snapshot

Trade Roots Historical Sales by Category

In Massachusetts, Trade Roots has shown a notable performance across several cannabis categories, with its most significant movement observed in the Concentrates category. The brand moved from not ranking within the top 30 in November 2023 to securing the 24th position by February 2024, indicating a strong upward trajectory and increasing market share. This leap is underscored by a significant rise in sales from $18,982 in November 2023 to $39,152 in February 2024. However, in the Flower category, Trade Roots experienced a fluctuation in rankings, peaking at 85th in November 2023 and dipping to 97th in January 2024 before slightly recovering to 86th in February 2024. This volatility suggests challenges in maintaining a consistent market position within the highly competitive Flower category.

Additionally, the brand's performance in the Vapor Pens category in Massachusetts remained relatively stable but did not show significant improvement, maintaining positions in the lower 70s from November 2023 through February 2024. This steadiness indicates a consistent consumer base but also highlights a potential area for growth and expansion. The sales in this category saw a decline from $25,003 in November 2023 to $9,295 in February 2024, which might point towards a need for strategic adjustments to invigorate sales and enhance market penetration. Overall, Trade Roots' performance across categories in Massachusetts paints a picture of a brand with areas of strong growth potential, especially in Concentrates, but also facing challenges in other key categories that require focused attention to secure a more dominant market stance.

Feb-2024 Rank
Concentrates
Flower
Vapor Pens
24
86
73
Trade Roots

Competitive Landscape

In the competitive landscape of the Flower category in Massachusetts, Trade Roots has experienced fluctuations in its market position, indicating a dynamic competition among brands. Notably, Trade Roots saw a decline from November 2023 to January 2024, dropping from rank 85 to 97, before slightly recovering to rank 86 in February 2024. This trajectory suggests challenges in maintaining its market share against rivals. Savvy, for instance, has shown more stability and a stronger performance, consistently ranking higher than Trade Roots from November 2023 through February 2024, with its lowest rank being 79 in February. On the other hand, 1937 entered the rankings in January 2024 at 95 and improved to rank 82 by February, indicating a potential rising competitor. Matter. and Curaleaf have shown volatility similar to Trade Roots, with Matter. experiencing a notable dip in December 2023 before partially recovering. Curaleaf's ranks have also fluctuated, but it remained within the top 90 throughout the observed period. These movements suggest a fiercely competitive market where Trade Roots must strategically navigate to improve or maintain its position.

Trade Roots market ranking for MA Flower

Trade Roots

Notable Products

In February 2024, Trade Roots saw Gastro Pop Pre-Roll (0.5g) leading the sales chart as the top-performing product, with notable sales figures reaching 600 units. Following closely, Butters Live Resin (1g) secured the second rank in the product lineup. The third position was held by Georgia Pie (3.5g), which interestingly moved up one rank from January 2024, indicating a growing consumer preference. J1 Hashplant Live Resin (1g) and Lemon Lollipop (7g) rounded out the top five positions, showcasing the diversity in consumer choices within the categories of concentrates and flower. This ranking demonstrates a dynamic shift in product popularity over the months, highlighting Trade Roots' ability to cater to evolving market demands.

Product Rank
Category
Nov-2023
Dec-2023
Jan-2024
Feb-2024
Gastro Pop Pre-Roll (0.5g)
Pre-Roll
>5
>5
>5
1
Butters Live Resin (1g)
Concentrates
>5
>5
>5
2
Georgia Pie (3.5g)
Flower
>5
>5
4
3
J1 Hashplant Live Resin (1g)
Concentrates
>5
>5
>5
4
Lemon Lollipop (7g)
Flower
>5
>5
>5
5
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