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Apr-2026
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Overview
Market Insights Snapshot
In the state of Washington, Treats has shown a notable upward trajectory in the Concentrates category. Starting from a rank of 66 in January, they have climbed to 52 by April, indicating a consistent improvement in their market position. This positive movement is mirrored by an increase in sales from $28,004 in January to $34,625 in April. However, in the Vapor Pens category, while there is a similar upward trend in ranking from 68 to 61, Treats remains outside the top 30 brands, suggesting there is still significant ground to cover to become a more dominant player in this segment.
The Pre-Roll category presents a mixed performance for Treats in Washington. Although they managed to maintain a presence within the top 30 brands, their ranking fluctuated, dropping to 35 in March before recovering to 29 in April. Despite these fluctuations, the sales figures paint a more optimistic picture, with a notable increase from $119,591 in January to $145,414 in April. This indicates that while their rank may have oscillated, consumer demand for Treats' Pre-Roll products remains strong, suggesting potential for further growth if they can stabilize and improve their market ranking.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, Treats has shown a fluctuating yet promising trajectory in terms of rank and sales. Over the first four months of 2026, Treats' rank has varied, peaking at 29th in February and April, while dropping to 35th in March. This fluctuation indicates a dynamic market presence, with Treats' sales showing a positive trend, culminating in a notable increase in April. In comparison, Bacon Buds maintained a relatively stable rank, similar to Treats, but experienced a significant sales boost in April, suggesting competitive pressure. Meanwhile, Fetti and PICC Platform both experienced declines in rank by April, with PICC Platform dropping from 15th in January to 28th in April, potentially opening opportunities for Treats to capture more market share. The data suggests that while Treats is holding its ground amidst strong competitors, there is room for strategic growth to improve its ranking and capitalize on the sales momentum.
Notable Products
In April 2026, Blueberry Pie Infused Pre-Roll (1g) emerged as the top-performing product for Treats, maintaining its number one rank from February, with a notable sales figure of 7321 units. Pog Infused Pre-Roll (1g) climbed to the second position, showing a significant improvement from its consistent fourth-place ranking in the previous months. Iced Watermelon Infused Pre-Roll (1g) moved up to third place, having not ranked in February and improving from fifth in March. Strawberry Shortcake Infused Pre-Roll (1g) entered the rankings in fourth place, previously unranked in March, indicating a boost in popularity. Birthday Cake Infused Pre-Roll (1g), despite being the top product in January, slipped to fifth place in April, reflecting a downward trend over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
