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Jun-2024
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Overview
Market Insights Snapshot
Treats has shown notable progress in the Washington market, particularly in the Concentrates category. Over the span of four months from March to June 2024, Treats has climbed from a rank of 54 to breaking into the top 30, securing the 30th position in June. This upward trajectory indicates a growing consumer preference for Treats' Concentrates, as evidenced by the consistent increase in sales figures. In contrast, their performance in the Vapor Pens category has been relatively stable, hovering around the 40th rank, suggesting a steady but less dynamic market presence in this segment.
The Pre-Roll category in Washington also highlights Treats' competitive edge. Starting at the 29th position in March, Treats has made a significant leap to the 19th rank by June, reflecting a strong market penetration and consumer acceptance. This consistent rise in rankings and sales volume for Pre-Rolls is a positive indicator of Treats' growing influence in this category. However, it is important to note that in other categories where Treats did not make it into the top 30, there might be opportunities for strategic improvements or market expansion.
Competitive Landscape
In the Washington Pre-Roll category, Treats has shown a significant upward trend in its ranking and sales over the past few months. Starting from a rank of 29 in March 2024, Treats climbed to 19 by June 2024, indicating a notable improvement in market position. This rise is particularly impressive when compared to competitors like Green Haven, which fluctuated around the 20th position and Equinox Gardens, which also saw an upward trend but remained behind Treats by June. Meanwhile, Captain Yeti and 1988 maintained relatively stable positions in the top 20, with Captain Yeti consistently outperforming Treats in sales. The data suggests that Treats' strategic initiatives are paying off, as evidenced by its rapid ascent in rank and corresponding increase in sales, positioning it as a growing contender in the Washington Pre-Roll market.
Notable Products
In June 2024, the top-performing product from Treats was Candy Cone Infused Pre-Roll (1g), maintaining its first-place ranking from previous months with notable sales of 13,923 units. Blueberry Pie Infused Pre-Roll (1g) held steady at the second position, continuing its consistent performance. Iced Watermelon Infused Pre-Roll (1g) climbed back to the third spot after a brief dip to fifth in April. Strawberry Shortcake Infused Pre-Roll (1g) remained stable in fourth place. A new entry, Birthday Cake Infused Pre-Roll (1g), debuted in fifth place, showcasing strong initial sales figures.
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