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Sep-2025
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Overview
Market Insights Snapshot
In the state of Washington, Treats has demonstrated varied performance across different cannabis product categories. In the Concentrates category, Treats has not been able to break into the top 30 brands, with rankings fluctuating between 58 and 66 over the past few months. This indicates a challenging market position in this category, potentially highlighting areas for improvement or strategic adjustment. In contrast, the Pre-Roll category shows a more favorable trend, with Treats climbing from a rank of 39 in June 2025 to reaching the top 30 by September. This upward movement suggests a strengthening presence and possibly an increasing consumer preference for Treats’ Pre-Roll products.
Conversely, the Vapor Pens category presents a more fluctuating scenario for Treats in Washington. Starting at a rank of 66 in June, the brand saw a slight dip to 77 in August, before recovering to 70 in September. Despite not breaking into the top 30, this category shows potential for growth if the brand can capitalize on the recent upward trend. The sales figures for this category have seen a gradual decline, which may imply a need for strategic innovation or marketing efforts to sustain and boost their market position. Overall, while Treats has shown promising progress in certain areas, particularly Pre-Rolls, other categories may require targeted efforts to enhance their competitive stance in the market.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll market, Treats has demonstrated a notable upward trajectory in both rank and sales over the past few months. Starting from a rank of 39 in June 2025, Treats improved its position to 30 by September 2025, reflecting a consistent climb in the rankings. This upward movement is indicative of a positive reception in the market, especially when compared to brands like Juicy Joints, which saw a decline from rank 20 to 29 over the same period. Meanwhile, Saints also showed improvement, moving from rank 40 to 28, which suggests a competitive environment where Treats is holding its ground effectively. The sales figures for Treats also depict a steady increase, contrasting with Sky High Gardens, whose sales have fluctuated with a downward trend. Overall, Treats' strategic positioning and market performance in Washington's Pre-Roll category highlight its potential to capture more market share and continue its ascent in the rankings.
Notable Products
In September 2025, Birthday Cake Infused Pre-Roll (1g) maintained its top position among Treats products, with sales reaching 5759 units, showcasing a consistent performance from August. Candy Cone Infused Pre-Roll (1g) held the second spot, dropping from its previous top position in July, with a slight dip in sales compared to August. Blueberry Pie Infused Pre-Roll (1g) rose to third place after being fourth in August, indicating a positive shift in its popularity. Pog Infused Pre-Roll (1g) remained steady at fourth, showing gradual sales improvement over the months. Cotton Candy Infused Pre-Roll (1g) slipped to fifth place after a strong third place in August, suggesting fluctuating consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
