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Oct-2025
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Overview
Market Insights Snapshot
In the Washington market, Treats has shown some interesting movements across different categories. In the Concentrates category, Treats has been fluctuating in the rankings, starting at 65th in July and peaking at 61st in October. This indicates a slight improvement in their position, although they haven't broken into the top 30, which could be seen as a missed opportunity for stronger market presence. On the other hand, their Vapor Pens category performance is similar, with rankings outside the top 30 throughout the period, yet showing a promising climb from 79th in August to 65th in October. This upward trend might suggest a growing consumer interest in their Vapor Pens offerings.
Meanwhile, in the Pre-Roll category, Treats has managed to secure a spot within the top 30 by October, moving from 37th in July to 28th. This steady climb in rankings is indicative of a successful strategy or product appeal in the Pre-Roll segment, marking it as a strong category for Treats in Washington. Notably, this category also experienced consistent sales growth, with October's sales figures reaching a notable high. While other categories like Concentrates and Vapor Pens haven't yet achieved top 30 status, the Pre-Roll category's performance could potentially serve as a model for Treats to replicate success across other segments.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, Treats has shown a promising upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 37 in July 2025, Treats has climbed to 28 by October 2025, marking a significant improvement. This rise in rank is accompanied by a steady increase in sales, contrasting with the declining sales trends of competitors such as Bacon Buds and Falcanna, both of which have seen their ranks drop from 19 to 26 and 22 to 27, respectively, over the same period. Meanwhile, Saints and Juicy Joints have maintained relatively stable ranks, yet their sales figures have not shown the same upward momentum as Treats. This suggests that Treats is effectively capturing market share and resonating with consumers, potentially positioning itself as a rising star in the Washington pre-roll market.
Notable Products
In October 2025, the top-performing product for Treats was Birthday Cake Infused Pre-Roll (1g), maintaining its lead from September with sales reaching 5596 units. Candy Cone Infused Pre-Roll (1g) held the second position, showing a significant sales boost from 4658 units in September to 5494 units in October. Blueberry Pie Infused Pre-Roll (1g) remained consistent in third place, while Pog Infused Pre-Roll (1g) secured the fourth spot, reflecting a steady performance over the months. Cotton Candy Infused Pre-Roll (1g) rounded out the top five, maintaining its position from September. These rankings show a strong preference for infused pre-rolls, with minor shifts in sales figures across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
