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Apr-2025
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Overview
Market Insights Snapshot
Treats has shown a notable upward trajectory in the Washington cannabis market, particularly in the Concentrates category. Starting the year outside the top 50, Treats improved its ranking from 57th in January to 43rd by April, indicating a positive trend and increased consumer interest. Despite not being in the top 30, this progress suggests potential for Treats to break into higher ranks if the momentum continues. In the Vapor Pens category, Treats maintained a consistent position around the 51st mark for the first three months, with a slight improvement to 47th in April, which may suggest a gradual but steady growth in this segment.
In the Pre-Roll category, Treats has shown a more competitive edge, moving from 31st in January to 27th in April in Washington. This advancement into the top 30 brands highlights Treats' growing popularity and potential dominance in this category. The sales figures for Pre-Rolls also reflect this upward trend, with a noticeable increase in April compared to the beginning of the year. Although Treats has not yet entered the top 30 in Concentrates and Vapor Pens, the consistent improvement across these categories suggests a strategic focus on expanding their market presence and capturing a larger share of consumer preferences in the coming months.
Competitive Landscape
In the Washington Pre-Roll category, Treats has demonstrated a notable upward trajectory in its market position from January to April 2025. Starting at rank 31 in January, Treats improved to rank 27 by April, indicating a positive trend in consumer preference and market penetration. This improvement is significant when compared to competitors like Shatter J's by Seattle Marijuana Company, which maintained a relatively stable rank around 28-31 during the same period. Meanwhile, Sky High Gardens (WA) experienced a decline, dropping from rank 21 in January to 26 in April, suggesting a potential shift in consumer loyalty towards Treats. Although Artizen Cannabis remained outside the top 20, its consistent ranking around 24-25 indicates a stable market presence. Treats' ability to climb the ranks amidst these competitors highlights its growing appeal and effectiveness in capturing market share in the Washington Pre-Roll sector.
Notable Products
In April 2025, the top-performing product from Treats was Birthday Cake Infused Pre-Roll (1g), maintaining its number one rank from the previous two months and achieving sales of 9434 units. Blueberry Pie Infused Pre-Roll (1g) held steady at the second position, showing consistent performance across the months. Pog Infused Pre-Roll (1g) made its first appearance in the rankings in April, securing the third spot. Strawberry Shortcake Infused Pre-Roll (1g) remained in fourth place, while Pina Colada Infused Pre-Roll (1g) re-entered the rankings at fifth, after being unranked in March. These rankings highlight a stable top-tier performance for Birthday Cake and Blueberry Pie, while Pog's entry marks a new contender in the lineup.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
