TRYKE

Data Snapshot: Apr 04, 2024
TRYKE Cannabis Brand Logo
$100K+

Mar-2024

Sales

Neutral

Trend

6-Month

74

Product Count

SKUs

TRYKE

Overview

Renowned for its quality and expertise, Tryke is a high-growth, vertically integrated cannabis brand that has been recognized by notable figures like Wiz Khalifa who selected it as the exclusive cultivator of his Khalifa Kush brand. The company's strong portfolio, praised for its complementary relationship with Curaleaf’s offerings, extends beyond cultivation to include an array of products, such as their popular Black Cherry Syrup. With its distinguished team of industry pioneers, Tryke aims to elevate the standards of the medical cannabis industry, establishing itself as an influential player in this rapidly evolving market.
TRYKE Sales

Market Insights Snapshot

TRYKE Historical Sales by Category

In the cannabis market, the performance of TRYKE across various categories and states demonstrates a mix of stability and volatility. In Arizona, TRYKE's presence is felt across multiple categories, with their Flower category showing an upward trend, moving from a rank of 36 in December 2023 to 35 in March 2024, alongside an increase in sales from 133,689 to 102,377. This indicates a solidifying position within the state's Flower market. However, their Vapor Pens category tells a different story, with a slight downward trend in rankings from 66 in December 2023 to 69 in March 2024, suggesting challenges in capturing a larger share of that market segment. The Pre-Roll category, on the other hand, exhibits significant fluctuations, with a notable improvement from rank 44 in December 2023 to 21 in March 2024, despite a dip in February, highlighting potential volatility in consumer preferences or operational aspects.

Looking beyond Arizona, TRYKE's performance in other states such as Nevada and Massachusetts showcases a broader range of challenges and opportunities. In Nevada, the Tincture & Sublingual category shows a relatively stable position with slight fluctuations in rankings, indicating a steady demand. Conversely, the Flower and Vapor Pens categories in Nevada display a declining trend in rankings over the months, pointing towards increased competition or shifts in consumer preference within these segments. Massachusetts presents a unique scenario with TRYKE's Pre-Roll category only starting to appear in rankings from January 2024, suggesting a recent entry or expansion effort within this market. This absence in previous months could be seen as a strategic move or an indication of the challenges in establishing a foothold in new market territories.

Mar-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
Tincture & Sublingual
72
35
21
69
48
61
48
50
15
TRYKE

Competitive Landscape

In the competitive landscape of the Arizona flower market, TRYKE has shown a fluctuating performance over the recent months. Starting from December 2023, TRYKE was not within the top 20 brands, indicating a need to bolster its market presence. However, it's noteworthy that TRYKE has managed to improve its rank from 46th in January 2024 to 35th by March 2024, showing a positive trajectory in terms of market positioning. This is in contrast to brands like Fig Farms and Khalifa Kush, which have maintained more consistent, albeit slightly fluctuating, positions within the same period. Specifically, Fig Farms edged out TRYKE in March 2024, ranking 34th, closely followed by TRYKE. On the other hand, Evolution Pharms has seen a decline in rank but remains significantly ahead, indicating a stronger market presence. Meanwhile, Find. has shown remarkable improvement, jumping from a rank of 64th in January to 39th by March, closely trailing TRYKE. The directional trends suggest that while TRYKE is making strides in improving its rank and sales within the Arizona flower market, it faces stiff competition from both established and emerging brands, highlighting the dynamic nature of the market.

TRYKE market ranking for AZ Flower

TRYKE

Notable Products

In March 2024, TRYKE's top-performing product was the Khalifa Kush Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from previous months with sales figures reaching 12,295 units. Following closely, Khalifa Kush (3.5g) secured the second position in the Flower category, consistently holding its rank across the analyzed period. Louis Fruitton (1g) in the Flower category made a notable jump to the third rank in February and maintained its position in March, indicating a growing preference among consumers. Banana Mints (3.5g), also in the Flower category, experienced a slight dip, moving from the third position in earlier months to the fourth in March. Lastly, Chem 91 (1g) made its debut in the rankings at the fifth position in March, showcasing TRYKE's ability to introduce and scale new products effectively within a short timeframe.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Khalifa Kush Pre-Roll (1g)
Pre-Roll
1
1
1
1
Khalifa Kush (3.5g)
Flower
2
2
2
2
Louis Fruitton (1g)
Flower
>5
>5
3
3
Banana Mints (3.5g)
Flower
3
3
>5
4
Chem 91 (1g)
Flower
>5
>5
>5
5
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