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Jun-2024
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Overview
Market Insights Snapshot
TRYKE's performance in Arizona shows a notable trend across different product categories. In the Flower category, TRYKE has consistently ranked outside the top 30, with its position fluctuating between 48th and 55th from March to June 2024. This indicates a declining trend in sales, which fell from $88,955 in March to $50,104 in June. In contrast, TRYKE's performance in the Pre-Roll category has been relatively more stable, with a ranking that improved from 31st in March to 28th in June, despite a dip in May when it fell to 43rd. This suggests that while the brand struggles in the Flower category, it maintains a competitive edge in Pre-Rolls.
In Nevada, TRYKE's performance tells a different story. The brand's ranking in the Flower category has consistently declined, moving from 53rd in March to 69th in June. This downward trend is mirrored by a significant drop in sales, from $128,610 in March to $40,359 in June. The Pre-Roll category also reflects a similar pattern of decline, with TRYKE's rank falling from 35th in March to 49th in June. Interestingly, TRYKE made an appearance in the Vapor Pens category in April, ranking 53rd, but did not maintain a top 30 position in subsequent months. This indicates that while TRYKE has a presence across multiple categories, its performance is currently weaker in Nevada compared to Arizona.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, TRYKE has experienced notable fluctuations in its rank and sales over recent months. TRYKE's rank improved from 31st in March 2024 to 27th in April 2024, but then dropped to 43rd in May 2024 before rebounding to 28th in June 2024. This volatility contrasts with the more stable performance of competitors like Riggs Family Farms, which showed a consistent upward trend, moving from 37th in March to 27th in June. Similarly, Grow Sciences experienced a decline from 23rd in March to 38th in April but managed to recover to 30th by June. Notably, Pressd made a significant leap from 61st in March to 26th in both May and June, indicating a strong upward trajectory. TRYKE's sales have also seen a downward trend, particularly in May 2024, where sales dropped significantly compared to previous months. This suggests that while TRYKE has moments of recovery, it faces stiff competition and needs to address these fluctuations to maintain and improve its market position.
Notable Products
In June 2024, the top-performing product for TRYKE was Khalifa Kush Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking consistently from March to June 2024, with a notable sales figure of 9078. Khalifa Kush (3.5g) in the Flower category also held steady in second place throughout the same period. Khalifa Kush (1g), another product in the Flower category, ranked third in June, maintaining its position from May 2024. V Kush Pre-Roll (1g) emerged at fourth place in June, marking its debut in the rankings. Wonder Dawg (14g) in the Flower category secured the fifth position for the first time in June 2024.
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