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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Vacation (MA) concentrated 34.96% of sales in Pre-Roll with a 0.84% month-over-month increase and 975.88% year-over-year growth, while Vapor Pens held 33.76% share with a 7,820.89% month-over-month surge and 4,362.47% year-over-year growth. Flower accounted for 21.14% share with an 8.91% month-over-month rise and no reported year-over-year value, and Edible captured 10.14% share with a 38.43% month-over-month lift and 2,070.45% year-over-year expansion. With Pre-Roll ranked 87th in Massachusetts and average price down 32.62% year over year to $18.998, the mix implies rapid volume-led expansion concentrated in Pre-Roll and Vapor Pens, but with pricing concessions anchoring share gains.
The outsized 7,820.89% month-over-month spike in Vapor Pens pushing the format to 33.76% share, alongside Pre-Roll’s 34.96% share and 0.84% month-over-month uptick, indicates a pivot toward inhalables that can scale quickly and support trial. Edible’s 38.43% month-over-month growth to 10.14% share, combined with a 32.62% brand-wide year-over-year price decline and Pre-Roll ranked 87th in Massachusetts, suggests the brand is trading price for penetration across multiple formats; the pattern implies positioning as a value-accessible inhalables player using Vapor Pens for rapid shelf presence while Pre-Roll anchors breadth.
Competitive Landscape
Vacation (MA) sits at rank #87 in Massachusetts Pre-Roll for August 2026, improving 112 positions year over year from #199 to #87, while slipping 1 rank from #86 in July 2026 despite reaching its peak rank of #86 in that same month. In contrast, Jeeter held steady at #1 year over year and in August 2026, and Cali-Blaze advanced from #6 to #2 alongside a 146.27% YoY sales increase, indicating upward competitive pressure as Vacation (MA) consolidates gains mostly from the long tail. The combination of a 112-place YoY climb and a 1-rank month-over-month slip implies a recovery story that may be nearing a plateau unless execution converts recent rank momentum into sustained top-80 penetration.
Notable Products
Apple Jack Pre-Roll 2-Pack (1g) posted the standout movement with a 170.1% month-over-month gain to rank 2, while Happy Jack Pre-Roll 2-Pack (1g) held rank 1 without a reported MoM figure, indicating a reshaped top tier where pre-rolls now command ranks 1 and 2. Vapor Pens concentrated five of the top ten at ranks 3, 4, 5, 7, and 8, yet none showed explicit MoM growth, contrasting with Garlic Sundae (7g) in Flower, which inched up 3.4% at rank 6 and implies share is accumulating at the category poles rather than broad-based growth in pens. The single reported dollar figure, $16,500 for a top-three Vapor Pens SKU, coexists with pre-roll surge and modest flower lift, suggesting August 2026 demand favored quick-turn value formats while high-velocity pen SKUs sustained volume without evident incremental gains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
