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Dec-2025
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Overview
Market Insights Snapshot
Waferz has shown varied performance across different states and categories, reflecting its strategic positioning and market penetration. In California, Waferz was not ranked in the top 30 brands for the Vapor Pens category from September to December 2025. This absence from the top tier could indicate challenges in gaining traction or facing stiff competition in this particular category within the state. However, the fact that Waferz was previously ranked at 94 in October suggests there was at least some presence, albeit not strong enough to sustain a top position. This could point to a need for increased marketing efforts or product differentiation to capture a larger market share in California's competitive landscape.
Conversely, Waferz's performance in New York shows a promising upward trend in the Concentrates category. The brand climbed from not being in the top 30 to securing the 33rd position in November, and further improving to 26th place by December 2025. This upward movement is a positive indicator of Waferz's growing popularity and possibly effective strategic initiatives in New York. The increase in sales from November to December also supports this growth trajectory, suggesting that Waferz is successfully resonating with consumers in the state. This performance in New York could serve as a model for Waferz to replicate in other states where it seeks to enhance its market presence.
Competitive Landscape
In the New York concentrates market, Waferz has shown a promising upward trajectory from not being in the top 20 in September and October 2025 to securing the 26th rank by December 2025. This upward movement is indicative of a significant increase in sales, with a notable jump from $20,357 in November to $29,445 in December. In comparison, Veterans Choice Creations (VCC) experienced fluctuating ranks, peaking at 27th in October and dropping to 28th by December, with sales slightly trailing behind Waferz in the same month. Meanwhile, Pines/ A Walk In The Pines saw a dramatic rise to 17th in November, although their rank fell to 23rd by December, indicating a volatile but strong sales performance. Glenna's consistently outperformed Waferz, though their rank declined from 9th in October to 22nd by December, suggesting a decrease in momentum. New Roots Gardens showed steady improvement, climbing from 33rd in October to 27th in December, yet still lagging behind Waferz's sales figures in the final month. These dynamics highlight Waferz's potential to continue climbing the ranks if their sales growth trend persists.
Notable Products
In December 2025, Waferz's top-performing product was the Lemon Orange Cake Live Resin Crushed Diamond Coated Flower (7g), which climbed to the number one rank with sales reaching $483. The M.A.C. 1 Live Resin Cartridge (1g) secured the second position, marking its debut on the chart. Orange Cake Live Resin Badder (1g) achieved the third rank, while Headband Live Resin Cartridge (1g) followed closely in fourth place. Notably, OG Kush Live Resin Cartridge (1g) experienced a drop to fifth position from its previous top rank in September. This shift indicates a dynamic change in consumer preferences towards new and diverse offerings from Waferz.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
