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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Wise Guys Farms’ mix skews toward Flower at 47.79% share with 8.57% month-over-month growth and 43.13% year-over-year growth, while Concentrates hold 24.09% share but fell 20.39% month-over-month despite a 1,110.11% year-over-year surge. Vapor Pens accelerated to 26.37% share with 126.50% month-over-month growth and 7,332.65% year-over-year growth, whereas Pre-Roll sits at 1.74% share after a 44.43% month-over-month decline despite 127.41% year-over-year growth. With a Flower average price of $17.39 alongside an overall average price decline of 5.53% year-over-year, the brand expanded unit throughput as sales grew 173.94% year-over-year, implying a pivot toward volume-driven categories and formats with rapid adoption.
The surge in Vapor Pens share from near-negligible to 26.37% alongside a 126.50% month-over-month climb and the concurrent 20.39% month-over-month pullback in Concentrates indicates portfolio rebalancing toward inhalable convenience, while maintaining a Flower anchor at rank 62 in Michigan. With Pre-Roll contracting 44.43% month-over-month yet expanding 127.41% year-over-year, and Flower growing 8.57% month-over-month within a 43.13% year-over-year uptrend, the pattern implies Wise Guys Farms is consolidating around two demand pillars—accessible Flower and fast-scaling Vapor Pens—using price to widen the buyer base even as Concentrates volatility tempers its role.
Competitive Landscape
Wise Guys Farms is ranked #62 in MI Flower in June 2026, improving 31 positions from #93 year over year, while also rising 7 spots from #69 in March 2026; despite this climb, the brand remains 11 places below its peak of #51 reached in August 2025 and trails the category leaders where High Minded holds #1 with a 0-position YoY change but a -13.7% YoY sales decline and Goodlyfe Farms advanced from #5 to #2 with +44.1% YoY sales growth. Compared with Society C stabilizing near the top at #3 (up from #2 YoY) and Mischief jumping to #5 from #13 alongside +146.1% YoY sales, Wise Guys Farms’ mid-pack gain of 31 ranks suggests share recovery but not yet category relevance at the top. The pattern implies the brand’s trajectory is upward but constrained by faster-moving competitors, indicating a need to accelerate velocity to convert rank gains into sustained top-50 presence.
Notable Products
Super Gremlin Live Resin Cartridge (1g) posted the single most dramatic move in June 2026 with a +125% month-over-month surge into rank 5, while Cadillac Rainbowz Live Resin (3g) slid -28% to rank 6. Florida Man Live Resin Cartridge (1g) climbed +88% to rank 3 and Lemon Cherry Gelato Live Resin Cartridge (1g) rose +79% to rank 2, concentrating momentum at the very top. Five of the top ten are Vapor Pens SKUs, and four of the top five are Vapor Pens, which implies Wise Guys Farms is tilting demand toward inhalable convenience formats at the expense of 3g concentrates that are losing share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
