.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Wise Guys Farms concentrated nearly half of May 2026 sales in Flower at 48.39% share, yet Flower declined by 25.26% year over year and 38.04% month over month, while Pre-Roll, at a small 3.38% share, expanded 43.32% year over year and 104.31% month over month. Vapor Pens lifted to 19.51% share with a 2,994.25% year-over-year surge but slipped 28.98% month over month, and Concentrates held 28.72% share with a 28.74% month-over-month decline and no year-over-year read. With Michigan as the top market and a category rank of 94 in Flower, the pattern implies the current mix leans on a weakening anchor (Flower down 25.26% YoY and 38.04% MoM) while growth is coming from smaller or newer segments, creating a near-term drag on momentum despite a 47.63% brand-level year-over-year lift and a 6.05% average price increase to $13.10.
The shifts imply Wise Guys Farms is migrating from a legacy Flower-led profile toward a multi-format portfolio where Vapor Pens and Pre-Roll act as incremental acquisition lanes: a 2,994.25% year-over-year rise in Vapor Pens paired with a 28.98% month-over-month pullback shows rapid distribution uptake with short-term replenishment gaps, while Pre-Roll’s 104.31% month-over-month jump against a 3.38% share indicates a tactical entry point for velocity gains without cannibalizing Flower’s 48.39% share. Given a Flower rank of 94 in Michigan and a 38.04% month-over-month Flower decline, the implication is that rebalancing mix toward stickier repeat categories (e.g., Pre-Roll up 104.31% MoM) can stabilize monthly volatility while leveraging Vapor Pens’ outsized year-over-year expansion to offset Flower compression.
Competitive Landscape
Wise Guys Farms sits at rank #94 in MI Flower in May 2026, down 9 positions year over year from #85, and 7 spots lower than February 2026 when it was #87; compared with its peak at #51 in August 2025, the current placement represents a 43-rank slide and leaves a wide gap to the category leaders. Meanwhile, High Minded held #1 year over year with a flat rank but a 14.5% sales decline, and Goodlyfe Farms moved up from #7 to #2 alongside a 66.2% sales increase, indicating upward mobility among challengers while Wise Guys Farms moved in the opposite direction; with Grown Rogue rising from #29 to #5 on 245.9% sales growth, Wise Guys Farms’ downward rank trajectory implies lost velocity in distribution or pricing that, if unaddressed, will entrench it outside the top 50.
Notable Products
Cadillac Rainbowz Live Resin (3g) posted the headline movement in May 2026 with a +53.7% month-over-month surge to the number 1 rank, while Lemon Cherry Gelato Live Resin Cartridge (1g) fell 22.2% to rank 3 and Blue Razz Runtz (3.5g) dropped 45.4% at rank 8, marking a split between concentrates momentum and pressure in flower and vapor pens. Three of the top five are Concentrates SKUs, and two flower items in the top ten both declined more than 23% with Blueberry Muffin (3.5g) down 23.2% at rank 10, implying the mix is tilting toward higher-potency extracts as flower retrenches.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
