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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Wise Guys Farms is stocked at 139 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Kalamazoo, and Menominee. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Wise Guys Farms concentrated over half of September 2026 sales in Flower at 51.45% share, with Flower up 45.35% month over month and 5.57% year over year, while Concentrates held 38.36% share with a 4.01% MoM lift and an extreme 19,838.48% YoY surge that effectively redefined the portfolio’s second pillar. Vapor Pens contributed 7.90% share on 45.64% MoM and 231.96% YoY growth, and Pre-Roll added 2.29% share with 12.58% MoM and 622.75% YoY gains; average price rose 9.14% YoY to $18.00 as category price points diverged, led by Flower at $21.996 and Concentrates at $22.704. The mix shift implies the brand is transitioning from a single-category anchor toward a dual-engine model where rapid Concentrates scale couples with steady Flower, positioning the brand to balance volume from high-growth niches with the stability of its core.
Within Michigan Flower, Wise Guys Farms sits at rank 60, while Flower’s 51.45% share and 45.35% MoM growth signal short-term momentum that could improve placement if sustained alongside 231.96% YoY Vapor Pen and 622.75% YoY Pre-Roll expansions. However, the 4.01% MoM pace in Concentrates versus 45.35% in Flower indicates near-term reliance on core velocity, and the 9.14% YoY price increase alongside a $9.32 Vapor Pen average points to a barbell pricing posture. The pattern suggests Wise Guys Farms can convert September 2026 gains into better shelf leverage by using Flower’s MoM acceleration to defend rank while routing incremental demand into higher-priced Concentrates and keeping entry through lower-priced Vapor Pens.
Competitive Landscape
Wise Guys Farms sits at rank #60 in MI Flower for September 2026, improving 19 positions year over year from #79 while sliding 18 spots quarter over quarter from its June 2026 peak at #42. In contrast, High Minded held rank #1 with a 0-place YoY change while posting a -3.3% YoY sales decline, and Play Cannabis moved up 5 positions year to date to #2 from #7 with a 33.3% YoY sales increase; this mix of Wise Guys Farms’ annual climb (+19 ranks) and recent pullback (-18 ranks since June 2026) implies mid-pack volatility where maintaining gains will require converting earlier peak visibility into sustained distribution and velocity.
Notable Products
Florida Man (3.5g) posted the single biggest movement with an 87.7% month-over-month gain, climbing into rank 2 while Sour Tangie Live Resin (3g) advanced 75.8% to rank 1. Sharpiez Live Resin Baller Jar (3g) slipped 3.0% and sat at rank 5, and Mr. E Live Resin (3g) inched up 5.4% at rank 9, indicating concentrates held two of the top five slots while Flower occupied five of the top ten. With Flower claiming ranks 2, 4, 6, 7, and 8, and only one Pre-Roll at rank 3, the mix tilts toward scaling core Flower volume at mid-top ranks while using high-velocity concentrates at rank 1 to anchor traffic, implying Wise Guys Farms is consolidating share around a dual-engine of flagship concentrate leadership and rapidly recovering Flower SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
