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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Your Highness concentrated 72.23% of sales in Flower with a 23.21% year-over-year gain and an 8.44% month-over-month lift, while Pre-Roll accounted for 27.77% of sales with a 42.54% year-over-year increase and a 40.69% month-over-month jump. Despite an average price decline of 8.07% year over year to $19.16, overall brand sales rose 28.03% year over year and 1,049.97% over 24 months, indicating unit expansion outpaced pricing pressure; the mix’s tilt toward Flower paired with faster growth in Pre-Roll implies incremental volume is being captured at lower price points within a two-tier portfolio.
With Flower holding rank 29 in Massachusetts and representing 72.23% of the mix, the 8.44% month-over-month Flower growth versus the 40.69% month-over-month surge in Pre-Roll signals that near-term share gains are more likely to accrue from value-accessible formats than from the core category. The 42.54% Pre-Roll year-over-year growth compared to 23.21% in Flower, alongside an 8.07% price decline, implies a positioning that trades some average price for broader basket reach; sustaining rank improvement in Flower will likely require converting the faster-growing Pre-Roll traffic into higher-priced Flower occasions.
Competitive Landscape
In May 2026, Your Highness ranks #29 in MA Flower, improving 24 positions year over year from #53 and rising 7 spots from #36 three months prior; however, it sits one place below its March 2026 peak of #28 and trails category leaders as Farmer's Cut moved from #3 to #1 with 25.3% YoY sales growth while Simply Herb slipped from #1 to #2 with a 17.5% YoY decline. Against the mid-pack surge, Root & Bloom jumped from #21 to #5 alongside a 237.4% YoY sales increase, and High Supply / Supply advanced from #4 to #3 with 11.0% YoY growth, indicating that Your Highness’s upward rank trajectory is real but not yet durable without acceleration against faster-climbing peers.
Notable Products
Lemon Jam Pre-Roll (1g) delivered the standout move in May 2026 with a +125.7% month-over-month surge to rank 4, while Bluephoria Pre-Roll (1g) climbed +86.5% to rank 2, overtaking Rainbow Runtz Pre-Roll (1g) despite Rainbow Runtz’s own +47.1% lift at rank 1. Tropical Pressure Pre-Roll (1g) was the notable pullback at -15.0% at rank 7, and with six of the top ten SKUs in Pre-Roll, the mix indicates a pivot toward pre-roll velocity over flower, concentrating share in a few fast-rising formats rather than broad line expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
