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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Your Highness is stocked at 139 licensed dispensaries across Massachusetts, California, and Nevada, 87 of them in Massachusetts, with the deepest coverage in Worcester, Boston, Northampton, Brockton, and Cambridge. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Your Highness entered July 2026 with a two-category footprint: Flower at 67.03% share and Pre-Roll at 32.97% share, while total brand sales were up 10.14% year over year and average price fell 1.85%. Within the mix, Flower was down 0.61% YoY and fell 19.35% month over month, whereas Pre-Roll grew 41.16% YoY but slipped 32.74% MoM, signaling volatility concentrated in June-to-July throughput rather than price-led contraction given the brand-wide average price of $19.08. The brand ranked 51 in Flower in Massachusetts, and the July pullback in both categories’ MoM suggests distribution or supply cadence, not consumer disengagement, is steering near-term share within the two-category split; the pattern implies that July’s softness is cyclical mix turbulence more than structural demand loss.
The divergence of Pre-Roll’s +41.16% YoY against Flower’s -0.61% YoY, coupled with a 32.74% MoM decline in Pre-Roll versus a 19.35% MoM decline in Flower, implies Your Highness is over-indexing on promotional or episodic Pre-Roll demand that spikes quarterly and then retrenches. With Flower anchoring 67.03% of sales but holding a 51 rank in Massachusetts, the brand’s positioning skews toward a value-accessible Flower base (supported by a 1.85% YoY price decrease) while using Pre-Roll surges to lift total growth, which raises execution risk if replenishment or promotional timing slips; the net effect is a barbell where stable Flower volume absorbs Pre-Roll volatility, implying July 2026 is a timing reset rather than a strategy shift.
Competitive Landscape
Your Highness sits at rank #51 in July 2026, improving 2 positions YoY from #53 but dropping 18 spots from April 2026’s #33; it also trails its peak of #28 from March 2026 by 23 positions, indicating recent share loss despite a modest YoY climb. In contrast, Farmer's Cut moved from #4 to #1 YoY while growing sales by 56.7%, and Root & Bloom advanced from #10 to #5 with 118.9% YoY sales growth, signaling category consolidation at the top as Your Highness slips in the latest quarter. The pattern implies a brand that stabilized year over year but ceded competitive ground in May–July, requiring a shift toward regaining mid-tier rank momentum rather than chasing near-term top-30 reentry.
Notable Products
Uncle Snoop Pre-Roll (1g) posted the steepest decline at -65.5% MoM, dropping to rank 4 while Bluephoria Pre-Roll (1g) slipped -12.2% at rank 2, which together points to volatility within the pre-roll lineup. Residual Sugar Pre-Roll (1g) inched up +3.4% to hold rank 1 as Rainbow Runtz Pre-Roll (1g) surged +38.7% at rank 3, and seven of the top ten are Pre-Roll SKUs, implying category concentration even as individual SKUs rotate sharply. In Flower, Bluephoria (3.5g) fell -33.6% at rank 5 and Berry Blizzard (3.5g) declined -35.7% at rank 7 against a new entry Residual Sugar (3.5g) at rank 9 with $24,900, indicating Flower is ceding momentum to Pre-Rolls this month. The pattern implies Your Highness is leaning into a pre-roll-first mix where leadership is maintained by a flagship while secondary SKUs cycle, suggesting merchandising should prioritize depth in a few winning pre-roll strains over broad Flower expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
