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Sep-2026
Sales
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6-Month
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Avg Price
YoY Sales Change
YoY Price Change
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Aura / Aura Canna Co (MA) is stocked at 79 licensed dispensaries across Massachusetts, Michigan, and Oregon, 77 of them in Massachusetts, with the deepest coverage in Boston, Worcester, Haverhill, Easthampton, and Fall River. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Aura / Aura Canna Co (MA) concentrated 65.22% of sales in Flower with year-over-year growth of 22.01% and month-over-month expansion of 45.32%, while Pre-Roll held 32.77% share with a 131.70% YoY surge and 12.71% MoM lift. Conversely, Concentrates fell to 1.70% share with YoY decline of 62.07% and MoM drop of 33.55%, and Vapor Pens slipped to 0.31% share with YoY contraction of 93.51% and MoM decline of 84.02%. With overall brand sales up 30.01% YoY alongside a 21.78% YoY decrease in average price, the mix skew toward Flower and Pre-Roll indicates unit-led volume growth concentrated in two categories while premium-adjacent lines retrench.
The category tilt, paired with a Flower rank of 50 in Massachusetts, suggests a value-forward positioning where Pre-Roll’s 131.70% YoY growth and Flower’s 45.32% MoM step-up offset steep declines of 62.07% in Concentrates and 93.51% in Vapor Pens. With average prices at $16.40 and Flower averaging $28.69 against Pre-Roll at $8.72, the pricing ladder implies trade-down or trial migration into lower-ticket formats, and the sharp MoM momentum in Flower combined with shrinking specialty segments indicates near-term share defense is most viable through accessible Flower and multipack Pre-Roll rather than niche inhalables.
Competitive Landscape
Aura / Aura Canna Co (MA) sits at rank #50 in Massachusetts Flower in September 2026, improving 9 positions year over year from #59 and 8 positions since June 2026 from #58, yet still trailing its February 2026 peak of #35 by 15 ranks; meanwhile, Perpetual Harvest climbed from #4 to #1 alongside a 124.1% YoY sales gain, and Simply Herb slipped from #1 to #3 with a 16.6% YoY decline, indicating Aura’s upward drift is occurring in a reshuffled top tier where leaders are consolidating and former incumbents are ceding ground. The combination of a 9-rank YoY improvement and a 15-rank gap from the February 2026 peak implies Aura is stabilizing mid-pack rather than re-attacking the top-third unless momentum accelerates.
Notable Products
Sunkist Tangie (3.5g) posted the largest movement with a 136.3% month-over-month gain, landing at rank 5, while Lizzie B Pre-Roll (1g) also surged 88.9% to rank 1, indicating demand is tilting toward a few fast-accelerating SKUs. Mass Gen Sour Diesel Pre-Roll (1g) slipped 9.6% to rank 2, and Dead Head OG (3.5g) climbed 64.6% at rank 10, suggesting mixed velocity across adjacent strains within the same shelf set. Four of the top ten are Pre-Roll SKUs, yet two Flower entries logged the month’s biggest percentage gains, with Flower also contributing the only dollar outlier at $34,218 from Sunkist Tangie (3.5g). The pattern implies a pivot toward higher-velocity Flower supported by hero Pre-Rolls, concentrating assortment around a few breakout strains rather than broad-line expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
