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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Boho Euphorics concentrated 67.84% of sales in Pre-Roll and 32.16% in Beverage, with Pre-Roll moving up 5.51% month over month while Beverage climbed 26.79% month over month; the category split therefore tilted modestly toward Pre-Roll despite faster Beverage growth. Within Pre-Roll, an average price of $26.81 sits materially above the brand’s overall $20.68 average, whereas Beverage averaged $13.95, implying mix-driven price dispersion; paired with a Pre-Roll rank of 53 in New Jersey, the composition indicates reliance on a mid-pack Pre-Roll footprint even as Beverage momentum accelerates. The pattern implies Boho Euphorics is leveraging Pre-Roll as the volume anchor while Beverage expansion is the near-term growth lever without yet rebalancing overall share.
The mix shift suggests pricing power and margin weighting remain tied to Pre-Roll (67.84% share and a $26.81 price point) even as demand elasticity favors Beverage growth at 26.79% month over month against Pre-Roll’s 5.51% month over month gain; this contrast points to incremental units coming disproportionately from lower-priced Beverage. With rank 53 in New Jersey Pre-Roll and only a 32.16% share from Beverage, the brand’s exposure skews toward a competitive middle in Pre-Roll while using Beverage to widen the entry price ladder; taken together, the implication is that Boho Euphorics can protect ticket size via Pre-Roll while using Beverage velocity to drive reach, but the current mix caps premiumization unless Beverage trade-up narrows the $12.86 price gap.
Competitive Landscape
Boho Euphorics sits at rank #53 in NJ Pre-Roll, with year-over-year rank change unavailable, and just missed its best position of #52 in April 2026, a one-spot slippage into May 2026 that contrasts with Ozone moving to #2 while climbing 10 ranks year over year and expanding sales by 132.1%, and RYTHM holding #1 despite a 6.8% sales decline and a 3-rank YoY improvement; the juxtaposition of a 1-position retreat from April 2026 to May 2026 and stability outside the top 50 indicates Boho Euphorics is orbiting the threshold rather than breaking into higher-share tiers, implying that without a change in velocity it is more likely to stagnate near the low-50s than to convert into a sustained top-50 presence.
Notable Products
Lemonade (5mg THC, 12oz, 355ml) posted the headline move in May 2026 with a +76.9% month-over-month surge and climbed to rank 4, indicating beverages can accelerate faster than the largely stable pre-roll leaders. Within pre-rolls, Strawberry Infused Pre-Roll 5-Pack (2.5g) in rank 2 grew +5.8% MoM while Grape Infused Pre-Roll 5-Pack (2.5g) at rank 3 advanced +35.3% MoM, and four of the top ten are Pre-Roll SKUs, pointing to a concentrated base that still leaves room for category diversification. The only contraction among named movers was Blue Raspberry Syrup Shot (100mg THC, 5oz, 148ml) at rank 9 with a -5.4% MoM dip against beverage peers that were up between +31.4% and +76.9%, suggesting flavor-specific volatility rather than a category-wide pullback. The pattern implies Boho Euphorics is pivoting from a pre-roll-heavy mix toward faster-growing beverages, using high-velocity entries to expand basket occasions while defending top ranks in pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
