.svg){kind=small}
Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Mass Alternative Care (MAC) concentrated more than half of sales in Flower at 52.40% share, but Flower declined sharply year over year by 23.40% and month over month by 26.72%, while Pre-Roll held 21.64% share with a 16.81% YoY drop and a 0.69% MoM slip. Offsetting that contraction, Concentrates expanded 45.30% YoY and 11.45% MoM to 23.19% share, even as minor categories contracted, with Vapor Pens down 62.67% YoY and 57.79% MoM and Edible down 50.59% YoY and 57.81% MoM. With overall brand sales down 14.47% YoY and the average item price up 31.35% YoY to $21.93, the mix shift toward Concentrates partially mitigated declines in the two largest inhalable formats but did not fully counter the contraction in Flower.
The mix reweighting implies MAC is pivoting from a Flower-led profile toward higher-intensity consumers in Concentrates, which gained 23.19% share alongside a 45.30% YoY growth rate while Flower fell 23.40% YoY and Pre-Roll slipped 16.81% YoY. Given MAC’s Flower rank of 46 in Massachusetts and a simultaneous 26.72% MoM Flower decline versus an 11.45% MoM lift in Concentrates, MAC’s near-term positioning is more defensible in Concentrates than in Flower. The combination of a 31.35% YoY price increase and outsized declines in Vapor Pens (57.79% MoM) and Edible (57.81% MoM) suggests pricing power is concentrated in core inhalables, so sustaining share likely requires deepening the Concentrates push while stabilizing Flower to avoid overexposure to a single growth pocket.
Competitive Landscape
Mass Alternative Care (MAC) sits at rank #46 in MA Flower for June 2026, down 12 positions from #34 year over year, and 10 positions below its March 2026 level of #36; this sits well off the peak of #27 reached in October 2025. In contrast, Farmer's Cut climbed to #1 from #3 with 32.4% year-over-year sales growth, while High Supply / Supply improved from #5 to #4 alongside a 16.7% increase, indicating that MAC's 12-rank YoY slide is occurring as faster-moving peers consolidate top positions. The combination of a 19-rank decline from the October 2025 peak (#27 to #46) and a 10-position drop since March 2026 signals a sustained loss of competitive placement rather than a short-term fluctuation.
Notable Products
Coughy Cake Pre-Roll (1g) delivered the standout move in June 2026 with a 55.7% month-over-month surge to rank 1, while Rainbow Road Pre-Roll (1g) fell 13.8% yet still held rank 2. Lemon Abyss Pre-Roll (1g) dropped 50.0% and slid to rank 9, and Juniper Jive Pre-Roll (1g) was essentially flat at -0.6% in rank 8. Eight of the top ten are Pre-Roll SKUs, concentrating demand despite mixed momentum at the tier’s top and bottom. The pattern implies Mass Alternative Care (MAC) is consolidating around a Pre-Roll-led portfolio with one hero SKU pulling share while laggards cycle out, setting up targeted SKU rationalization rather than a category shift.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
