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Aug-2025
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Overview
Market Insights Snapshot
Mass Alternative Care (MAC) has shown a varied performance across different product categories in Massachusetts. In the Concentrates category, MAC maintained a relatively strong position, starting at rank 10 in May 2025, improving to rank 8 in June, and then settling at rank 12 by August. This indicates a consistent presence within the top 15, although there was a slight dip towards the end of the period. However, the Edible category presents a different scenario, where MAC failed to break into the top 30 by August, suggesting room for improvement in this segment. In the Flower category, MAC showed a steady presence, although it experienced a drop from rank 34 in June to rank 44 in August, indicating a potential decline in competitiveness or market presence.
In the Pre-Roll category, MAC's performance was somewhat volatile, initially ranked at 35 in May, dropping to 56 in June, and then climbing back to rank 50 by August. This suggests fluctuations in market dynamics or consumer preferences that MAC might need to address. Interestingly, the Vapor Pens category saw MAC enter the rankings at position 100 in August, marking their first appearance in this category's top 100. While this entry shows potential, it also highlights the challenges MAC faces in gaining significant traction in this segment. Overall, MAC's performance across these categories in Massachusetts reflects both strengths and areas that could benefit from strategic focus and enhancement.
Competitive Landscape
In the Massachusetts flower category, Mass Alternative Care (MAC) has experienced fluctuations in its competitive positioning from May to August 2025. Despite a slight decline in sales over this period, MAC managed to maintain a relatively stable rank, moving from 38th in May to 44th in August. This performance is notable when compared to competitors like Bountiful Farms, which also saw a decline in rank from 37th to 42nd, and Simpler Daze, which fluctuated between 35th and 43rd. Meanwhile, HighMark Provisions (HMP) experienced a more significant drop from 34th to 45th, highlighting the competitive pressures in the market. Despite these shifts, MAC's ability to stay within the top 50 brands suggests resilience and potential for strategic growth, especially as other brands like The Botanist have struggled to maintain consistent rankings, indicating opportunities for MAC to capitalize on market dynamics and improve its standing.
Notable Products
In August 2025, Coughy Cake Pre-Roll (1g) emerged as the top-performing product for Mass Alternative Care (MAC), climbing from the third position in July to the first position with sales of 3,263 units. Rainbow Road Smalls (3.5g) maintained its strong performance, holding steady at the second rank for both July and August. Juniper Jive (3.5g) entered the rankings for the first time in August, securing the third spot. Cartoons & Cereal Pre-Roll (1g) debuted in the fourth position, showing promising sales figures. Notably, Coughy Cake (3.5g), which had consistently held the top rank from May to July, dropped to fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
