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Nov-2025
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Overview
Market Insights Snapshot
Mass Alternative Care (MAC) has demonstrated noteworthy performance in the Massachusetts cannabis market, particularly in the Concentrates category. The brand's ranking improved significantly from 13th place in August 2025 to 7th place by October and maintained this position in November. This upward trend indicates a solid market presence and a growing consumer base in this category. However, in the Edible category, MAC did not make it into the top 30 brands, highlighting a potential area for growth or a possible shift in consumer preferences. The Flower category also saw some fluctuations, with MAC climbing from 43rd to 27th place by October, but then dropping to 48th in November, suggesting a competitive landscape where MAC's position is less stable.
In the Pre-Roll category, MAC's performance was less consistent, with rankings moving from 59th in August to 43rd in October, before falling back to 52nd in November. This indicates a volatile market position that could be influenced by various factors such as product offerings, market trends, or consumer demand. Despite these fluctuations, the overall sales figures for MAC in the Massachusetts market suggest a robust performance, with one category alone seeing sales exceeding $500,000 in October. Such data points to areas where MAC can capitalize on its strengths while also identifying categories where strategic improvements could enhance its competitive edge.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Mass Alternative Care (MAC) has experienced notable fluctuations in its ranking over recent months. Starting from a rank of 43 in August 2025, MAC climbed to 27 by October, indicating a positive trajectory in sales performance. However, by November, the brand's rank dropped to 48, suggesting a potential challenge in maintaining its upward momentum. In contrast, Glorious Cannabis Co. saw a decline from rank 17 in August to 44 in November, which might indicate a weakening competitive position. Meanwhile, The Botanist maintained a relatively stable rank, hovering around the low 40s, which could suggest consistent performance. Cloud Cover (C3) and The Heirloom Collective both improved their rankings from August to November, with Cloud Cover (C3) making a significant leap from 68 to 51. These dynamics highlight the competitive pressures MAC faces, emphasizing the need for strategic adjustments to regain and sustain higher rankings in the Massachusetts flower market.
Notable Products
In November 2025, the top-performing product for Mass Alternative Care (MAC) was Apple Fritter Pre-Roll (1g), securing the number one rank with notable sales of 4060 units. Coughy Cake Pre-Roll (1g) moved up to the second position from fourth in October 2025, indicating a resurgence in popularity. Cartoons & Cereal Pre-Roll (1g) climbed to the third spot after not being ranked in October, showing a significant increase in consumer interest. Forbidden Spice Pre-Roll (1g) and Zombie Pre-Roll (1g) entered the rankings for the first time, taking fourth and fifth places respectively. This shift in rankings suggests a dynamic change in consumer preferences towards a variety of pre-roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
