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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Mass Alternative Care (MAC) is stocked at 83 licensed dispensaries across Massachusetts, with the deepest coverage in Boston, Fall River, Worcester, Attleboro, and Abington. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Mass Alternative Care (MAC) concentrated its September 2026 revenue in Flower at 55.11% share with a year-over-year decline of 20.87% and a month-over-month gain of 2.04%, while Concentrates expanded to 24.10% share with 74.40% YoY growth and 12.77% MoM growth. Pre-Roll held 17.82% share with a 28.25% YoY decline and a 0.58% MoM dip, as Edible at 1.77% share fell 33.09% YoY and 7.06% MoM, and Vapor Pens at 1.20% share contracted 35.03% YoY and 44.32% MoM. Despite overall brand sales down 11.34% YoY and average price up 22.50% YoY to $21.60, the mix shift toward Concentrates offsets part of the Flower and Pre-Roll contraction, implying a pivot toward higher-growth niches within Massachusetts.
The shift—Flower’s share dominance paired with decline, versus Concentrates’ double-digit MoM and 74.40% YoY rise—suggests MAC is trading some breadth for depth, leaning into a faster-growing segment that can support price while Pre-Roll and Vapor Pens retrench. Given a Flower category rank of 41 in Massachusetts alongside a 2.04% MoM uptick in Flower but a 44.32% MoM drop in Vapor Pens, MAC’s positioning skews toward defending core Flower volume while using Concentrates momentum to stabilize overall revenue trajectory, indicating that near-term share gains are more likely to come from Concentrates than from lagging Pre-Roll or Vapor Pens.
Competitive Landscape
Mass Alternative Care (MAC) sits at rank #41 in MA Flower in September 2026, down 4 positions year over year from #37, while improving 4 positions versus June 2026’s #45, and trailing its peak rank of #27 from October 2025; in contrast, Perpetual Harvest climbed from #4 to #1 with 124.1% YoY sales growth and Root & Bloom moved from #6 to #5 with 50.1% YoY growth, whereas Simply Herb slipped from #1 to #3 alongside a 16.6% YoY sales decline; the mix of MAC’s YoY rank decline and short-term quarter-on-quarter uptick implies the brand is stabilizing off a lower base and must outpace rising leaders to regain share.
Notable Products
Coughy Cake Pre-Roll (1g) posted the largest movement in September 2026 with a +78.9% month-over-month surge into rank 2, while Zombie Pre-Roll (1g) fell -43.3% to rank 10, indicating a sharp bifurcation within the same format. Space Center Pre-Roll (1g) rose +22.1% to hold rank 1, and Hybrid Blend RSO Syringe (1g) improved +16.0% at rank 6, with three RSO syringes clustered in ranks 6–8 suggesting a stable core alongside a volatile pre-roll tier. With eight of the top ten as Pre-Roll SKUs, the mix concentrates demand at the top and bottom of that category, implying Mass Alternative Care (MAC) is leaning into pre-roll velocity while using RSO syringes as a buffer for revenue consistency.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
