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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Mass Alternative Care (MAC) concentrated 58.29% of sales in Flower with a month-over-month gain of 8.30% but a year-over-year decline of 1.00%, while Pre-Roll fell to 17.31% share with a 18.24% MoM drop and a 44.33% YoY contraction. Concentrates rose to 19.71% share with 9.15% MoM growth and 15.91% YoY growth, as Vapor Pens held 2.79% share with 2.79% MoM growth and a 4.54% YoY decline. Edible remained a small 1.91% share yet jumped 59.12% MoM alongside a 22.09% YoY decrease, and the brand held rank 33 in Flower in Massachusetts. The pattern implies MAC is leaning back toward inhalables via Flower and Concentrates to offset a steep Pre-Roll pullback, using rapid Edible MoM gains as a tactical, low-base lift rather than a structural shift in mix.
With overall brand sales down 10.99% YoY despite a 60.85% YoY increase in average price, the combination of a 8.30% MoM Flower increase and 9.15% MoM Concentrates growth suggests price-led value capture is concentrated in higher-ASP inhalables while volume-sensitive Pre-Roll softness drags mix. Holding the 33 rank in Flower in Massachusetts alongside a 1.00% YoY Flower dip and a 44.33% YoY Pre-Roll decline indicates positioning is steadier in core Flower than in value-tier Pre-Roll, implying MAC’s defensible space is premium-leaning inhalables where modest share gains (e.g., +8.30% MoM in Flower) can counter volatility rather than chasing scale in shrinking, price-sensitive formats.
Competitive Landscape
Mass Alternative Care (MAC) sits at rank #33 in MA Flower for May 2026, a 4-position improvement from #37 year over year, yet flat versus three months ago at #33, indicating recovery but no recent momentum; the brand’s prior peak at #27 in October 2025 places its current standing 6 ranks below that high, while the category’s top tier remains dynamic as Farmer's Cut rose from #3 to #1 with +25.3% YoY sales and Simply Herb slid from #1 to #2 on -17.5% YoY, creating a reshuffle that MAC has not capitalized on month-to-month. With Root & Bloom jumping from #21 to #5 alongside +237.4% YoY sales and High Supply / Supply edging up from #4 to #3 on +11.0% YoY, MAC’s modest +4 ranks YoY but zero change over the last quarter implies the brand is stabilizing below the growth corridor and must convert year-over-year gains into quarter-over-quarter rank movement to re-approach the #27 peak.
Notable Products
Oranguava Pre-Roll (1g) posted the largest month-over-month swing in May-2026 with a +63.5% jump while still sitting outside the top five at rank 6, whereas Coughy Cake Pre-Roll (1g) fell -35.6% yet remained the category leader at rank 1; this divergence points to volatility within the pre-roll lineup and room for share rotation rather than a single-hero SKU strategy. Rainbow Road Pre-Roll (1g) inched up +2.2% at rank 2 as Juniper Jive Pre-Roll (1g) slid -30.0% to rank 5, and seven of the top ten SKUs are Pre-Rolls, indicating a concentration that risks overexposure if declines persist. Flower entries Lemon Abyss (3.5g) and Cartoons & Cereal (14g) held ranks 8 and 9 with no reported month-over-month baselines, while the Sativa Blend RSO Syringe (1g) sat at rank 10, suggesting secondary categories remain underweight despite a single-item reach of $24,970; the pattern implies Mass Alternative Care (MAC) is leaning into breadth within Pre-Rolls while larger pack Flower could be positioned as a margin stabilizer.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
