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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Mass Alternative Care (MAC) is stocked at 88 licensed dispensaries across Massachusetts, with the deepest coverage in Fall River, Worcester, Amherst, Attleboro, and Ayer. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Mass Alternative Care (MAC) concentrated its July 2026 mix in Flower at 55.22% share with month-over-month growth of 8.13% but year-over-year down 0.19%, while Concentrates expanded to 23.75% share with 86.64% year-over-year growth and 5.77% month-over-month growth. Pre-Roll contracted to 19.57% share with a 15.89% year-over-year decline and a 6.02% month-over-month decline, and long-tail categories fell sharply as Edible dropped 57.49% year-over-year and 41.27% month-over-month to 0.85% share, and Vapor Pens fell 64.93% year-over-year and 68.07% month-over-month to 0.61% share. Despite overall brand sales rising 5.20% year-over-year and average price up 40.72%, the category reweighting toward Concentrates alongside a stabilizing but still dominant Flower base implies a pivot away from Pre-Roll and inhalable novelty toward potency-centric formats that can sustain price-led revenue growth.
With Flower ranking 42 in Massachusetts and holding 55.22% of brand mix, the 8.13% month-over-month lift there, coupled with 86.64% year-over-year growth in Concentrates, suggests pricing power and assortment depth are accruing in core inhalables even as Pre-Roll softness of 15.89% year-over-year and 6.02% month-over-month signals reduced impulse or value-led pull. The collapse of Vapor Pens to 0.61% share and Edible to 0.85% share, each with month-over-month declines exceeding 41%, indicates a deliberate pruning of low-velocity SKUs; the net effect is a tighter portfolio that trades higher average price for fewer entry points, positioning Mass Alternative Care (MAC) to compete on potency and format specialization rather than breadth.
Competitive Landscape
Mass Alternative Care (MAC) sits at rank #42 in MA Flower in July 2026, down 7 positions from #35 in July 2025, and 5 spots below its April 2026 mark of #37; the brand’s trajectory from a peak of #27 in October 2025 to #42 now signals a widening gap as peers move up. In contrast, Farmer's Cut climbed from #4 to #1 with 56.7% YoY sales growth, while Root & Bloom advanced from #10 to #5 alongside 118.9% YoY growth; these upward moves compress share at the top as MAC’s relative rank slipped by 19 positions from its October 2025 peak to July 2026. With High Supply / Supply holding #4 versus #2 a year ago and Simply Herb easing from #1 to #2 on 5.8% YoY growth, MAC’s decline of 7 ranks YoY and 5 ranks since April 2026 implies a slow bleed from the consideration set as faster-growing incumbents consolidate the leaderboard.
Notable Products
Juniper Jive Pre-Roll (1g) posted the largest month-over-month move in July 2026 at +82.4%, climbing into rank 6 while Coughy Cake Pre-Roll (1g) fell -65.9% to rank 5, and Cartoons & Cereal Pre-Roll (1g) declined -38.2% at rank 8. Berry Chill Pre-Roll (1g) held rank 1 with +20.1% while Rainbow Road Pre-Roll (1g) was rank 2 at +4.4%, and Lemon Abyss Pre-Roll (1g) accelerated +48.0% to rank 9. With nine of the top ten being Pre-Rolls and only one Flower SKU (Lemon Abyss (3.5g) at rank 10 and $28,483) in the mix, the July 2026 leaderboard concentrates demand in single-gram Pre-Rolls. The pattern implies Mass Alternative Care (MAC) is tilting toward a Pre-Roll-led portfolio where volatility at the SKU level is used to generate traffic while Flower acts as a lower-frequency anchor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
