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Oct-2025
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Overview
Market Insights Snapshot
Mass Alternative Care (MAC) has shown noteworthy progress in the Massachusetts cannabis market, particularly in the Concentrates category. Over the past few months, MAC has climbed from 13th place in July to an impressive 7th place by October, indicating a strong upward trajectory in this segment. This improvement is underscored by a significant increase in sales, with October figures reaching $126,177. In contrast, MAC's presence in the Edible category has been less prominent, as they did not appear in the top 30 rankings until a notable entry at 57th place in October. This suggests that while there is room for growth, the brand is beginning to make inroads into this category.
In the Flower category, MAC has also demonstrated positive momentum, improving from 35th place in July to 27th in October. This upward movement is complemented by a steady increase in sales over the same period, suggesting a strengthening foothold in the market. Meanwhile, in the Pre-Roll category, MAC's performance has been more modest, moving from 53rd place in July to 43rd in October. While this indicates progress, it also highlights the competitive nature of the Pre-Roll market in Massachusetts. Overall, MAC's performance across these categories suggests a brand that is on the rise, with particular strength in Concentrates and Flower, while still working to establish a stronger presence in Edibles and Pre-Rolls.
Competitive Landscape
In the Massachusetts flower category, Mass Alternative Care (MAC) has experienced notable fluctuations in its competitive positioning from July to October 2025. Initially ranked 35th in July, MAC's rank dipped to 41st in August but rebounded to 27th by October. This upward trajectory in rank is mirrored by a positive trend in sales, which rose from August's dip to a strong performance in October. Comparatively, Resinate showed a similar pattern, improving its rank from 39th in July to 25th in October, while Grassroots experienced a slight decline from 26th in September to 29th in October. Meanwhile, Glorious Cannabis Co. saw a decline from 17th in July to 28th in October, indicating a potential opportunity for MAC to capture more market share. Commcan maintained a relatively stable position, ending October just one rank above MAC. These dynamics suggest that while MAC is on an upward trend, the competitive landscape remains fluid, with opportunities to further improve its standing against key competitors.
Notable Products
In October 2025, the top-performing product for Mass Alternative Care (MAC) was Forbidden Spice (3.5g) in the Flower category, which achieved the highest sales rank. Coughy Cake (3.5g) followed closely, securing the second position, showing a significant recovery from its fifth rank in August. Cherry AK 47 x Jungle Cake (3.5g) maintained a strong presence, ranking third, despite a slight drop from its top position in September. The Coughy Cake Pre-Roll (1g) experienced a decline, moving from third to fourth place, while Sweet Tree (3.5g) held steady at the fifth spot. Notably, Forbidden Spice (3.5g) achieved a remarkable sales figure of 4516 units in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
