.svg){kind=small}
Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Bud & Mary's category mix in June 2026 concentrated 80.50% of sales in Flower with year-over-year growth of 53.35% but a month-over-month drop of 33.51%, while Pre-Roll held 13.43% share with 99.17% YoY growth and a 68.86% MoM decline; Vapor Pens reached 6.07% share with 100.41% YoY growth and a 20.88% MoM increase. The average price rose 66.29% YoY to $20.00 as Flower priced at $19.36 and Vapor Pens at $32.85, and Bud & Mary ranked 56 in Flower in Michigan; this mix implies reliance on Flower for scale alongside a counter-cyclical lift in Vapor Pens that partially offset Pre-Roll volatility.
The simultaneous 33.51% MoM contraction in Flower share and 68.86% MoM pullback in Pre-Roll, paired with a 20.88% MoM rise in Vapor Pens and a 100.41% YoY gain there, implies a shift toward higher-price, smaller-basket formats even as the brand remains Flower-led at 80.50% share. With 53.35% YoY growth in Flower but a rank of 56 in Michigan Flower, and average pricing up 66.29% YoY to $20.00, the pattern points to a pricing-led, mix-upgrading stance that trades short-term Flower volume softness for margin via Vapor Pens and holds Pre-Roll as an opportunistic, rather than foundational, contributor.
Competitive Landscape
Bud & Mary sits at rank #56 in Michigan Flower in June 2026, improving 54 positions year over year from #110, and edging up 2 spots from March 2026 when it was #58; despite peaking at #44 in May 2026, it slipped 12 ranks month over month into June, while category leaders moved differently—High Minded held #1 while its sales fell 13.7% year over year, and Goodlyfe Farms climbed from #5 to #2 with a 44.1% sales increase—implying Bud & Mary’s rapid annual climb coexists with short-term volatility, a trajectory that signals share is being won over the year but not yet defended month to month.
Notable Products
Raspberry Parfait Smalls (Bulk) fell 56.3% month over month and slid to rank 8, while Tart Burst Smalls (Bulk) rose 27.0% and held rank 4, indicating a redistribution within value Flower rather than a broad category upswing. With Rocket Power Smalls (Bulk) at rank 1 and Lemon Cookies & Creme (Bulk) at rank 2, seven of the top ten are Flower SKUs, signaling concentration in bulk Flower even as volatility at rank 8 contrasts with steadiness in the top three. Cookie Batter Kief Infused Pre-Roll 5-Pack (4g) entered the top ten at rank 9 with $21,485 alongside a 19.2% lift for Donny Burger Smalls (Bulk) at rank 7, suggesting ancillary formats are gaining a toe-hold without displacing core Flower share. The pattern implies Bud & Mary is leaning into bulk Flower dominance while testing incremental contribution from Pre-Rolls to buffer SKU-level swings in mid-tier Flower.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
