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Apr-2026
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Overview
Market Insights Snapshot
Bud & Mary has shown varied performance across different product categories and states. In the Colorado market, the brand's presence in the Pre-Roll category has seen a notable decline, slipping from a ranking of 14th in January 2026 to 26th by April. This downward trend is concerning, especially given that their sales in this category dropped significantly from January to April. Meanwhile, their performance in the Vapor Pens category in Colorado has remained relatively stable, hovering around the 70s in rank, which suggests a consistent, albeit low, market presence.
In Michigan, Bud & Mary has experienced an interesting trajectory in the Flower category. The brand was not ranked in the top 30 in January and February 2026, but it entered the rankings at 54th in March and then dropped to 100th in April. This indicates a brief surge in market penetration that was not sustained, pointing to potential challenges in maintaining a foothold in this competitive category. The fluctuation in their ranking reflects the dynamic nature of consumer preferences and market conditions in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Bud & Mary experienced a notable shift in rankings from March to April 2026, dropping from 54th to 100th place. This decline in rank is significant, especially when compared to competitors like Bowhouse, which also saw a drop from 79th to 89th but maintained a higher sales volume in April. Meanwhile, Cloud Cover (C3) held steady in the mid-70s in January and February before dropping out of the top 100, indicating a more stable performance earlier in the year. 710 Labs and Shaka did not rank in the top 100 for most of the period but showed potential with sales figures that suggest they could be emerging competitors. Bud & Mary's significant drop in rank, coupled with a decrease in sales from March to April, highlights the competitive pressure in the Michigan market and suggests a need for strategic adjustments to regain its standing.
Notable Products
In April 2026, the top-performing product for Bud & Mary was Cake Dough Smalls (Bulk) in the Flower category, maintaining its leading position from March with sales reaching 1774 units. Triangle Kush (Bulk), also in the Flower category, secured the second spot, showing significant improvement as it did not rank in the previous months. The Northern Lights Infused Pre-Roll 5-Pack (4g) took third place, marking its debut in the top rankings. Meltdown Infused Pre-Roll 5-Pack (4g) followed closely at fourth, while Raspberry Parfait (Bulk) rounded out the top five, both products also appearing for the first time in the rankings. This shift highlights a growing consumer interest in both bulk flower products and infused pre-rolls for April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
