Market Insights Snapshot
Looking at the performance of BZAM in the flower category, it's clear that there is a steady decline in the brand's ranking across multiple states. In Alberta, the brand fell from 75th to 93rd place between July and September 2023, with no ranking data available for October, indicating a drop out of the top 20. A similar trend is observed in Ontario, where BZAM's ranking in the flower category dropped from 35th to 60th place from July to October 2023. In British Columbia, the brand had a ranking of 99 in July, but no data is available for the subsequent months, suggesting a fall out of the top 20.
On the brighter side, BZAM has maintained a relatively stable performance in the Pre-Roll category across all states. In Alberta, the brand's ranking fluctuated slightly between 14th and 16th place from July to October 2023. The situation was similar in Ontario and British Columbia, where the brand maintained rankings in the 30s. A significant improvement was observed in Saskatchewan, where BZAM jumped from 25th to 17th place in the same period. However, the brand's performance in the Vapor Pens category showed mixed results across the states, with notable improvement in Ontario but a decline in Saskatchewan.
In the Pre-Roll category in Alberta, BZAM has maintained a relatively stable position in the top 20 brands from July to October 2023, with slight fluctuations in rank. However, it's worth noting that BZAM's sales have been gradually decreasing over this period. In comparison, Lamplighter was not in the top 20 in July, but has shown a significant upward trend in both rank and sales, surpassing BZAM in October. Similarly, Next Friday also made a strong entry into the top 20 in August and has been improving its position since, despite a slight dip in September. Castle Rock Farms has shown a consistent improvement in rank, although its sales have not surpassed BZAM's. Lastly, Vox Popz, despite starting off stronger than BZAM in July, has seen a downward trend, falling below BZAM in October.
In October 2023, BZAM's best-selling product was the Apple Bubba x Strawberry Guava Infused Pre-Roll 2-Pack (1g) with 9796 units sold, ascending from its second place in the previous three months. The Juicy Jet Pack Infused Pre-Roll 4-Pack (2g), despite leading the sales in July, August, and September, dropped to second place. The Mango Diesel Jet Pack Infused Pre-Roll 4-Pack (2g) maintained a consistent performance, securing the third position. Interestingly, the Blueberry Breath Infused Pre-Roll (0.5g) climbed from the fifth to the fourth spot, while the Mango Diesel Jet Pack Infused Pre-Roll (0.5g) saw a decline, moving from third to fifth place. These shifts indicate a dynamic sales landscape for BZAM's Pre-Roll category.