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Nov-2025
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Overview
Market Insights Snapshot
In Illinois, Cannect Wellness has shown a noteworthy performance across various cannabis product categories. In the Concentrates category, the brand managed to enter the top 30 rankings in September 2025 and maintained its position through November, indicating a steady performance. However, the Flower category tells a different story, as Cannect Wellness was not able to break into the top 30 during this period, which could be seen as a point of concern. Meanwhile, the Pre-Roll category showed a positive trend with a significant leap from rank 53 in October to 44 in November, suggesting growing consumer interest. The Vapor Pens category, however, remained outside the top 30, which might indicate the need for strategic adjustments.
Across the board, Cannect Wellness experienced fluctuations in sales figures, reflecting the dynamic nature of the cannabis market in Illinois. The Concentrates category saw a consistent upward sales trend from August to October, before a slight dip in November. This suggests a strong consumer preference for Cannect Wellness's Concentrates, despite the competitive landscape. On the other hand, the Flower category experienced a recovery in sales in November after a dip in the preceding months, hinting at potential seasonal or promotional factors at play. The Pre-Roll category's sales nearly doubled from October to November, which aligns with its improved ranking, indicating effective market penetration or consumer outreach strategies. Such insights underscore the brand's varying degrees of success and challenges across different product lines and market segments.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Cannect Wellness has experienced notable fluctuations in its ranking and sales performance from August to November 2025. Despite a dip in September and October where it held the 59th position, Cannect Wellness rebounded to 54th place in November, indicating a positive trend. This recovery is particularly significant given the competitive pressure from brands like Redemption Botanicals, which improved its rank from 64th in August to 52nd in November, showcasing a consistent upward trajectory. Meanwhile, Fig Farms and Nature's Heritage have maintained relatively stable positions, with Fig Farms experiencing a slight decline and Nature's Heritage showing a modest improvement. The entry of Elevate (Elevate Missouri) into the top 60 in October and November further intensifies the competition. These dynamics suggest that while Cannect Wellness is regaining its footing, it must strategize effectively to sustain its upward momentum amidst a challenging competitive environment.
Notable Products
In November 2025, Juicee J Pre-Roll 3-Pack (3g) emerged as the top-performing product for Cannect Wellness, achieving the highest rank with sales of 483 units. Following closely, Cambodian Butter Pre-Roll 3-Pack (3g) secured the second position, while Subzero Pre-Roll 3-Pack (3g) took third place. Guillotine (3.5g) dropped from the second position in October to fourth in November, despite an increase in sales to 433 units. Cakelato Pre-Roll 3-Pack (3g) maintained its fifth position from September, showing consistent performance. Notably, the pre-roll category dominated the top rankings, highlighting a strong consumer preference for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
