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Sep-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Cannect Wellness has demonstrated varied performance across different product categories. In the Concentrates category, the brand exhibited a positive trajectory, moving from the 34th position in June 2025 to the 28th position by September 2025. This upward movement suggests a growing consumer interest and market penetration in this segment. However, the Flower category tells a different story. Cannect Wellness has consistently ranked outside the top 50, starting at 54th in June and slipping to 59th by September. This indicates potential challenges in capturing market share within the Flower category, possibly due to intense competition or shifting consumer preferences.
Pre-Rolls and Vapor Pens categories also present an interesting dynamic for Cannect Wellness in Illinois. The brand made its debut in the Pre-Roll rankings in July 2025 at the 60th position and improved slightly to 53rd by September. This marginal improvement might suggest initial consumer trial and acceptance. Conversely, Vapor Pens saw fluctuating rankings, peaking at 57th in July before sliding back to 67th by September. Such volatility could be attributed to inconsistent consumer demand or product availability issues. Overall, while Cannect Wellness shows promising growth in Concentrates, its performance in other categories highlights areas that might benefit from strategic focus and adjustment.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Cannect Wellness has shown a relatively stable performance in the rankings, maintaining a position in the mid-50s throughout the summer of 2025. Despite a slight dip in September, where it ranked 59th, Cannect Wellness has demonstrated resilience in sales, with a notable increase in August before a decline in September. In comparison, Verano has experienced a more significant drop in both rank and sales, falling from 43rd in June to 57th in September, which may indicate a weakening market presence. Meanwhile, Redemption Botanicals has shown an upward trend, improving its rank from 68th in June to 58th in September, suggesting a growing competitive threat. Cannect Wellness's ability to maintain its position amidst these shifts highlights its steady market presence, but the brand may need to strategize to counter the upward momentum of competitors like Redemption Botanicals.
Notable Products
In September 2025, the top-performing product for Cannect Wellness was Bananaconda Pre-Roll 3-Pack (3g), leading the sales with a notable 383 units sold. Following closely was Motor Breath#15 (3.5g) in the Flower category, securing the second position. Cakelato Pre-Roll 3-Pack (3g) ranked third, indicating a strong preference for pre-rolls among consumers. Blueberry Blintz (3.5g) and Blueberry Blintz Live Resin Cartridge (0.5g) held the fourth and fifth positions, respectively, showing consistent performance across different product types. Compared to previous months, these rankings reflect a stable demand for pre-rolls and flower products, with Bananaconda Pre-Roll making a significant leap to the top spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
