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Jun-2024
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Overview
Market Insights Snapshot
Chronic Creations has shown notable fluctuations in its performance across various categories and states over recent months. In Colorado, the brand has maintained a strong presence in the Concentrates category, although there has been a downward trend from March to May before a slight recovery in June, where it moved from rank 12 to rank 9. Despite a significant decline in sales from March to June, the brand managed to stay within the top 15. This indicates a resilient market presence despite the competitive pressures. On the other hand, their performance in the Vapor Pens category has been less stable, with rankings mostly outside the top 50, peaking at rank 56 in May before dropping again in June. This suggests that while Chronic Creations is a recognized name in Concentrates, it struggles to capture a significant share in Vapor Pens.
It's also worth noting that Chronic Creations did not make it into the top 30 brands in the Vapor Pens category in Colorado for most of the months analyzed, which could be seen as a challenge for the brand's diversification efforts. The absence from the top 30 in this category highlights the competitive nature of the Vapor Pens market and suggests potential areas for growth or strategic adjustments. Overall, Chronic Creations' performance has been mixed, with strong showings in Concentrates but less impact in other categories. This duality provides insights into where the brand excels and where it may need to focus more resources to improve its market position.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, Chronic Creations has experienced notable fluctuations in rank and sales over the past few months. From March to June 2024, Chronic Creations' rank dropped from 6th to 11th, then to 12th, before recovering slightly to 9th. This downward trend in rank is accompanied by a decrease in sales from $361,864 in March to $175,911 in June. In contrast, competitors like Denver Dab Co and Bud Fox Supply Co have shown more stability and even growth in some months. For instance, Denver Dab Co improved its rank from 13th in March to 6th in April, maintaining a relatively strong position thereafter. Similarly, Bud Fox Supply Co consistently ranked within the top 10, peaking at 7th in both March and June. These trends suggest that while Chronic Creations remains a significant player, it faces stiff competition and may need to strategize effectively to regain its higher market position.
Notable Products
In June 2024, the top-performing product for Chronic Creations was Sour Chillz Wax (1g) in the Concentrates category, with notable sales of 1287 units. The Menage Wax (1g), also in the Concentrates category, secured the second position. Grease Monkey (Bulk) in the Flower category ranked third, dropping from its top position in May. Strawberry Gelato Wax (1g) and Graham Canyon Wax (1g), both in the Concentrates category, followed at fourth and fifth positions respectively. Notably, Grease Monkey (Bulk) saw a significant increase in sales from April to May before settling in the third position in June.
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