Market Insights Snapshot
In the category of Concentrates, Chronic Creations has maintained a strong presence in the state of Colorado. The brand's ranking fluctuated slightly from August to November 2023, moving from 6th to 5th, then to 7th, and finally back to 6th. This suggests a consistent performance in the top 10 within this category. However, the brand's sales showed a downward trend from September to November, despite maintaining a relatively stable ranking. It's worth noting that the brand did not dip below the top 20, indicating a solid standing in the market.
On the other hand, Chronic Creations' performance in the Vapor Pens category paints a different picture. In Colorado, the brand's ranking consistently fell from 49th in August to 70th in November. This downward trend is reflected in the sales figures as well, which saw a significant drop over the same period. Meanwhile, in Massachusetts, Chronic Creations did not appear in the top 20 brands for Vapor Pens until November 2023, where it ranked 83rd. This indicates a potential area for growth and improvement for the brand.
In the Colorado concentrates market, Chronic Creations has maintained a consistent presence in the top 10 brands, fluctuating between ranks 5 and 7 from August to November 2023. While they have remained steady, some competitors have seen more significant shifts. The Colorado Cannabis Co. improved their rank from 14th to 8th over the same period, indicating a possible increase in sales. Dabble Extracts also improved their position, moving from 12th to 7th. However, the top-ranking brands, Next1 Labs LLC and Amber, have seen a downward trend in their ranks, despite starting from a higher position. This dynamic landscape suggests that Chronic Creations' consistent performance is commendable, but they must stay vigilant to maintain their position amidst the shifting ranks of their competitors.
In November 2023, Chronic Creations' top-performing product was the Hybrid Wax (1g) from the Concentrates category, with a notable sales figure of 2646 units. Following closely behind in second place was the Hybrid Live Resin (1g), which had previously held the top spot in October. The third highest selling product was the Hybrid Live Batter (1g), which had moved up in ranking from fifth place in September to third in November. Two new entrants to the top five were Durban Poison Wax (1g) and Orange Chocolate Distillate Cartridge (1g), ranking fourth and fifth respectively. This indicates a shift in customer preference from previous months.