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Nov-2025
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Overview
Market Insights Snapshot
City Roots has shown varied performance across different categories and states, with notable movements in the rankings. In the California market, their presence in the Edible category has been improving, moving up from a rank of 67 in September 2025 to 61 by November 2025. Although they were not in the top 30 brands in the Edible category during these months, the steady improvement in rankings suggests a positive trend. On the other hand, their presence in the Flower category has been inconsistent, with a dip in ranking in September 2025, where they did not feature in the top 30, before climbing back up to rank 55 in November 2025. This fluctuation indicates a volatile performance in the Flower segment, which could be an area of focus for the brand.
In contrast, City Roots has maintained a relatively stable position in the Pre-Roll category within California. Consistently ranking within the top 30, they have improved slightly from rank 29 in August and September 2025 to rank 26 by November 2025. This steady performance in Pre-Rolls could be attributed to effective market strategies or a strong consumer base in this category. However, the absence of top 30 rankings in other states or provinces suggests that City Roots might be focusing their efforts primarily in California, or they may face challenges in penetrating other markets. The brand's overall sales trends indicate a positive trajectory, particularly in the Edible and Pre-Roll categories, which could serve as a foundation for further expansion efforts.
Competitive Landscape
In the competitive landscape of the California pre-roll category, City Roots has demonstrated a steady improvement in its market position, climbing from 29th place in August 2025 to 26th by November 2025. This upward trend in rank is indicative of a positive reception among consumers, potentially driven by strategic marketing efforts or product innovations. Notably, City Roots has outperformed brands like NUG, which fluctuated in rank but ultimately secured the 25th position in November 2025, and Raw Garden, which, despite a rise in sales, only reached the 28th position. However, City Roots still trails behind Sunset Connect and Coastal Sun Cannabis, both of which have maintained stronger sales figures. The competitive dynamics suggest that while City Roots is gaining traction, there is still room for growth to catch up with the leading brands in this category.
Notable Products
In November 2025, the top-performing product from City Roots was the Watermelon Kush Infused Pre-Roll 2-Pack, maintaining its number one rank consistently since August 2025, with notable sales of 5,576 units. Skywalker OG Pre-Roll held steady in the second position, demonstrating a significant sales increase from previous months. Mango Poison Infused Pre-Roll 2-Pack remained in the third rank, showing a steady upward trend in sales figures. Pink Acai Infused Pre-Roll 2-Pack climbed to the fourth position, improving from its previous fifth-place rank in October. Strawberry Cough Pre-Roll entered the rankings in November, securing the fifth spot and showing promising sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
