.svg){kind=small}
Feb-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
City Roots has demonstrated varied performance across different product categories in California. In the Edible category, City Roots has seen fluctuations in its rankings, with a notable improvement from November 2025 to January 2026, where it climbed from 64th to 46th position. However, it experienced a setback in February 2026, dropping to 55th, indicating potential volatility or competitive pressure within this segment. In contrast, the Flower category has shown a more consistent upward trend, improving from 75th in November 2025 to 52nd by February 2026. This steady climb suggests a strengthening presence in the Flower market, although the brand has not yet broken into the top 30, which may be a strategic target for future growth.
The Pre-Roll category presents a different narrative for City Roots in California. Here, the brand has maintained a stable position within the top 30, holding the 27th rank consistently from December 2025 through February 2026. This stability indicates a solid foothold in the Pre-Roll market, which could be leveraged for further expansion or product innovation. Despite the steady sales figures, the brand's inability to ascend beyond 27th place might suggest either a saturated market or a need for differentiation to climb higher in the rankings. The performance across these categories highlights both the opportunities and challenges City Roots faces as it navigates the competitive landscape of the cannabis industry.
Competitive Landscape
In the competitive landscape of the California pre-roll category, City Roots has maintained a consistent rank at 27th from December 2025 to February 2026, showcasing stability in a fluctuating market. Notably, Cizi has shown significant upward momentum, jumping from 46th in November 2025 to 25th by February 2026, potentially posing a competitive threat to City Roots. Meanwhile, NUG has also shown strength, climbing from 37th in November 2025 to 28th in January 2026, and maintaining that position in February. Fig Farms has experienced some volatility, peaking at 25th in January 2026 but slipping to 26th in February. Despite these shifts, City Roots' sales have seen a slight decline from December 2025 to February 2026, indicating potential challenges in maintaining market share amidst aggressive competition. This analysis highlights the importance for City Roots to strategize effectively to counter the rising competition and sustain its market position.
Notable Products
In February 2026, Watermelon Kush Infused Pre-Roll 2-Pack (2.4g) maintained its position as the top-performing product for City Roots, with a notable sales figure of 4760 units. Skywalker OG Pre-Roll (1g) consistently held the second spot, showing an increase in sales from the previous month. Midnight Munchies (7g) emerged as a new contender, ranking third with significant sales, while Mango Poison Infused Pre-Roll 2-Pack (2.4g) remained in fourth place. Pink Acai Infused Pre-Roll 2-Pack (2.4g) dropped to fifth place after previously ranking third in January. Overall, the rankings for February 2026 showed stability in the top two positions, with some shifts in the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
