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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Dark Horse Cannabis is stocked at 152 licensed dispensaries across Missouri, Arkansas, and 3 other states, 97 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Cape Girardeau, Independence, and Springfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Dark Horse Cannabis concentrated 61.10% of sales in Vapor Pens with a year-over-year change of 7.92% but a month-over-month dip of 1.30%, while Edible climbed to 24.06% share on a 589.84% year-over-year surge and a 13.45% month-over-month gain. At the same time, Concentrates fell to 9.07% share with a 46.86% year-over-year decline and a 19.02% month-over-month drop, and Pre-Roll slid to 5.66% share with a 24.16% year-over-year decline and a 13.30% month-over-month decline; Flower is negligible at 0.11% share with a 38.07% month-over-month contraction. With Missouri Vapor Pens ranked 31 and the brand-wide average price down 4.37% year over year to $40.66, the mix suggests the brand is pivoting toward higher-ticket Edible (average price $62.24) while defending a Vapor Pen core that is soft month over month but still the largest contributor.
The shift—Edible up 589.84% year over year alongside a 1.30% Vapor Pen month-over-month pullback—implies intentional diversification away from volatile inhalables, as Concentrates and Pre-Roll showed 19.02% and 13.30% month-over-month declines. With Vapor Pens at 61.10% share yet ranked 31 in Missouri, the brand’s near-term differentiation likely comes from scaling Edible at 24.06% share while easing price pressure via a 4.37% lower average price year over year; this mix points to a strategy of stabilizing total sales growth (18.16% year over year) by using Edible gains to offset ongoing declines of 46.86% in Concentrates and 24.16% in Pre-Roll.
Competitive Landscape
Dark Horse Cannabis sits at rank #31 in MO Vapor Pens in August 2026, sliding 1 position year over year from #30 while improving 1 spot versus May 2026 from #32, and it remains 8 places below its peak of #23 reached in November 2024; meanwhile, Illicit / Illicit Gardens advanced from #2 to #1 as of August 2026 and Good Day Farm climbed from #7 to #3 with a 59.1% YoY sales gain, indicating that Dark Horse Cannabis’s marginal rank erosion amid competitor ascents points to share compression that requires either mix reset or pricing moves to avoid further drift from the top 25.
Notable Products
The steepest decline came from Hawaiian Haze Live Resin Distillate Cartridge (1g), down 23.98% to rank 4, while Ripstick - Northern Lights Live Resin Distillate Disposable (0.5g) jumped 38.78% at rank 2. Ripstick - Sour Diesel Live Resin Terpene Distillate Disposable (0.5g) held rank 1 despite a 1.60% dip, and Purple Urkle Infused Pre-Roll (1g) slid 32.31% at rank 6. With four of the top five positions in Vapor Pens and mixed momentum within that family, the pattern implies a pivot toward disposable-led pen volume with vulnerability in 1g cartridges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
