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Dec-2025
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Overview
Market Insights Snapshot
Dark Horse Cannabis has shown a varied performance across different product categories in Missouri. In the Concentrates category, the brand maintained a relatively stable presence, fluctuating slightly between 19th and 21st positions from September to December 2025. This stability is mirrored in their sales figures, which saw a peak in November before a slight decline in December. However, in the Edible category, Dark Horse Cannabis did not rank within the top 30 until December, where they entered at 45th place, indicating a late-year push in this category. This shift might suggest a strategic focus or market adaptation that could be worth watching in the coming months.
In the Pre-Roll category, Dark Horse Cannabis hovered around the 50th position, showing a slight dip in December to 55th place, which might be an area of concern if this trend continues. Meanwhile, their performance in the Vapor Pens category was more consistent, maintaining a solid 35th rank for most of the period, only slipping to 36th in December. This consistency in ranking, coupled with a steady sales performance, hints at a strong foothold in the Vapor Pens market. While not all categories reflect top-tier standings, the brand's ability to maintain positions and enter new categories suggests potential for growth and strategic opportunities in Missouri.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Dark Horse Cannabis has shown consistent performance, maintaining a steady rank around the mid-30s from September to December 2025. Despite this stability, competitors like Bison and Greenlight have demonstrated more dynamic movements, with Bison climbing from a rank of 32 in September to 28 in October before dropping to 35 in December, and Greenlight fluctuating between 30 and 36 over the same period. This indicates a competitive market where Dark Horse Cannabis's consistent rank may reflect a stable customer base but also highlights the potential for growth if they can capitalize on the volatility of their competitors. Notably, Amaze Cannabis and Franklin's have remained outside the top 30, suggesting that while Dark Horse Cannabis holds a middle ground, there is room to improve its standing by targeting the market share of these lower-ranked brands.
Notable Products
In December 2025, the top-performing product for Dark Horse Cannabis was Thin Mint Cookies Infused Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with notable sales of 358 units. Following closely, the Granddaddy Purple Live Resin Terps Distillate Cartridge (1g) in the Vapor Pens category took the second spot. Hawaiian Haze Live Resin Distillate Cartridge (1g) maintained its second position from November, showing consistent performance with sales of 352 units. Northern Lights Live Resin Distillate Disposable (0.5g) also performed well, ranking third, while Hawaiian Haze Live Resin Distillate Disposable (0.5g) improved its standing to fourth place. Compared to previous months, Hawaiian Haze Live Resin Distillate Cartridge (1g) showed a significant rise from a fifth position in October to consistently hold the second position in November and December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
