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Jul-2025
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Overview
Market Insights Snapshot
Dark Horse Cannabis has shown varied performance across different product categories in Missouri. In the Concentrates category, the brand experienced a slight decline in rankings, moving from the 15th position in April 2025 to the 19th position by July 2025. This drop in rank correlates with a noticeable decrease in sales figures over the same period, indicating potential challenges in maintaining market share within this segment. Conversely, the Pre-Roll category saw some improvement, with the brand climbing from the 63rd position in April to the 54th in May, although it did not manage to break into the top 30. This suggests that while there is some positive momentum, significant growth is still needed for Dark Horse Cannabis to become a more dominant player in this category.
In the Vapor Pens category, Dark Horse Cannabis maintained a relatively stable presence, though it did experience a decline in rank from 34th in April to 40th by July. Despite this drop, the brand's sales in this category were initially robust, peaking in May before declining. This trend may point to seasonal variations or shifts in consumer preferences impacting sales performance. Notably, the brand did not make it into the top 30 in any category during this period, which highlights both the competitive nature of the market and the potential areas for strategic improvement. As Dark Horse Cannabis navigates these dynamics, it remains crucial for them to leverage insights from these trends to enhance their market positioning.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Dark Horse Cannabis has experienced notable fluctuations in its market position over recent months. Starting in April 2025, Dark Horse Cannabis held a strong rank of 34, but by July 2025, it had slipped to 40. This decline in rank coincides with a downward trend in sales, suggesting increased competition and market challenges. Meanwhile, Amaze Cannabis has shown consistent improvement, moving from rank 42 in April to 36 in July, with sales figures reflecting a positive trajectory. Similarly, CAMP Cannabis has managed to stabilize its position around the 40th rank, indicating resilience despite fluctuating sales. On the other hand, The Clear and Hermit's Delight have maintained relatively stable ranks, though their sales have seen some volatility. These dynamics highlight the competitive pressures Dark Horse Cannabis faces, necessitating strategic adjustments to regain its footing in the Missouri vapor pen market.
Notable Products
In July 2025, the top-performing product for Dark Horse Cannabis was the Sour Diesel Live Resin Terpene Distillate Disposable (0.5g) in the Vapor Pens category, maintaining its position at rank 1 with sales of 436 units. Northern Lights Live Resin Distillate Disposable (0.5g) saw a significant improvement, rising to rank 2 from rank 5 in June 2025. Granddaddy Purple Live Resin Distillate Disposable (0.5g) entered the top ranks, achieving the 3rd position after not being ranked in the previous two months. First Class Funk Pre-Roll (1g) made its debut at rank 4, indicating strong market entry. Jack Herer Live Resin Terpene Distillate Disposable (0.5g) dropped to rank 5 from its previous 3rd position in April 2025, showcasing a slight decline in its performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
