.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Dark Horse Cannabis has experienced varied performance across different product categories in Missouri. In the Concentrates category, the brand maintained a consistent presence, fluctuating between ranks 19 and 22 from July to October 2025. This indicates a relatively stable position within the top 30 brands despite a slight decrease in sales from August to September. Meanwhile, the Pre-Roll category shows a positive trend with Dark Horse Cannabis climbing from rank 62 in July to 51 by October, demonstrating a steady improvement in market presence and consumer preference over the months.
However, the Vapor Pens category presents a more challenging landscape for Dark Horse Cannabis in Missouri. The brand's rank slightly declined from 30 in August to 36 in October. This movement suggests increased competition or a shift in consumer preferences within this category. Despite this, the sales figures indicate a recovery in October after a notable dip in September, hinting at potential strategies to regain market share. Interestingly, in some categories, Dark Horse Cannabis did not make it to the top 30, which could be a point of concern or an opportunity for strategic focus and market penetration in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Dark Horse Cannabis has experienced fluctuating rankings over the past few months, indicating a dynamic market environment. While Dark Horse Cannabis held a rank of 32 in July 2025, it improved slightly to 30 in August before dropping to 35 in September and 36 in October. This downward trend contrasts with the performance of Amaze Cannabis, which consistently improved its rank from 38 in July to 35 in October, alongside a notable increase in sales. Similarly, Hermit's Delight showed a positive trajectory, moving from a rank of 44 in July to 37 in October. Meanwhile, Plume Cannabis (MO) experienced a decline from 25 in July to 34 in October, which may have provided an opportunity for Dark Horse Cannabis to capture more market share. The competitive pressure from these brands, coupled with their varying sales trends, highlights the need for Dark Horse Cannabis to strategize effectively to regain and sustain a higher market position.
Notable Products
In October 2025, Purple Urkle Infused Pre-Roll (1g) emerged as the top-performing product for Dark Horse Cannabis, securing the number one rank with notable sales of 634 units. Following closely, Strawberry Jelly Infused Pre-Roll (1g) ranked second, demonstrating a strong entry into the top ranks. Sour Diesel Live Resin Terpene Distillate Disposable (0.5g) moved down to third place from its previous second position in July. Hawaiian Haze Live Resin Distillate Cartridge (1g) maintained a steady performance, ranking fourth in October, slightly up from its previous fifth position in July. Meanwhile, Sour Diesel Live Resin Distillate Cartridge (1g) slipped to fifth place, showing a slight decline from its third position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
