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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Dark Horse Cannabis is stocked at 152 licensed dispensaries across Missouri, Arkansas, and 2 other states, 100 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Cape Girardeau, Independence, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Vapor Pens held 61.54% share with year-over-year growth of 27.33% and month-over-month growth of 5.43%, while Edible expanded to 26.73% share on 798.48% year-over-year despite a -6.42% month-over-month pullback. Concentrates fell to 7.22% share with a -51.76% year-over-year decline and flat 0.06% month-over-month change, and Pre-Roll contracted to 4.51% share on -57.08% year-over-year and -15.48% month-over-month. With brand-level sales up 30.23% year-over-year and average price up 13.36%, the mix signals a pivot toward higher-priced form factors led by Vapor Pens and Edible, while retreat from value-oriented Pre-Roll and Concentrates acts as a drag that is outweighed by premium-led gains.
This shift concentrates Dark Horse Cannabis’s positioning around premium inhalables and ingestibles, with Vapor Pens anchoring volume and Edible providing outsized incremental growth despite near-term volatility, implying pricing power as the average price reached $43.74 alongside a 5.43% month-over-month lift in Vapor Pens and a -6.42% month-over-month check in Edible. Given a 27.33% year-over-year increase in Vapor Pens and a -51.76% decline in Concentrates, the brand is consolidating away from extraction-heavy niches toward scaled pen SKUs; paired with a -57.08% year-over-year drop in Pre-Roll and a 26.73% Edible share, this mix supports a defensible rank position at 32 in Vapor Pens in Missouri by emphasizing categories where pricing and repeat purchase can sustain the 30.23% year-over-year brand growth.
Competitive Landscape
Dark Horse Cannabis sits at rank #32 in MO Vapor Pens in October 2026, improving 1 position from #33 year over year, while its three-month position also held at #33 before the latest move; this modest rank gain contrasts with Good Day Farm climbing from #9 to #3 as its sales grew 31.96% year over year, and with Illicit / Illicit Gardens holding #1 despite a -1.24% sales decline. The brand remains 9 spots below its peak of #23 from November 2024 and trails leaders as Rove slid from #3 to #5 with a -0.27% sales change, suggesting that Dark Horse Cannabis’s slight rank recovery and stability over the last three months indicate a plateau that requires share capture from faster risers to re-approach prior peak levels.
Notable Products
Dark Horse Cannabis leans on Vapor Pens, with All-in-one Disposables and Cartridges combining for 61.6% of October 2026 sales, while Gummies add 26.7%. That mix puts most revenue in inhalable formats, so sales largely come from disposables and cartridges rather than edibles.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
