.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Dark Horse Cannabis in May 2026 concentrated 56.01% of sales in Vapor Pens with a month-over-month lift of 18.99% but a year-over-year decline of 33.45%, while Edible expanded to 26.78% share with a 1.83% month-over-month increase and a 1,777.44% year-over-year surge. Concentrates held 11.74% share with a 1.11% month-over-month dip and a 42.34% year-over-year decline, and Pre-Roll fell to 5.47% share with a 50.87% month-over-month drop and a 45.92% year-over-year contraction. With Vapor Pens ranked 33 in Missouri and the brand’s average price down 4.66% year over year to $42.82, the pattern implies a deliberate pivot toward Edible to offset Vapor Pens softness while trimming price to stabilize velocity.
The shift toward Edible, combined with a sharp Pre-Roll retrenchment of 50.87% month over month and 45.92% year over year, implies resource reallocation from low-yield formats to a scaling edible franchise that can diversify revenue away from a rank-33 Vapor Pens position. Given Vapor Pens’ 18.99% month-over-month growth but 33.45% year-over-year decline, the mix indicates tactical promotion can recapture near-term pen demand while Edible’s 1,777.44% year-over-year expansion builds a second anchor; together, this suggests a barbell positioning where price elasticity (−4.66% YoY on average price) supports entry points in pens while premium-priced Edible at a $60.54 average captures higher-margin shoppers.
Competitive Landscape
Dark Horse Cannabis sits at rank #33 in May 2026 in MO Vapor Pens, down 7 positions year over year from #26, but up 6 positions versus three months ago from #39, indicating a recent quarter-on-quarter recovery against a longer YoY slide. The brand’s current standing contrasts with Illicit / Illicit Gardens holding #1 with a 33.1% YoY sales increase while Galactic climbed from #7 to #2 on a 70.0% YoY lift, placing Dark Horse Cannabis behind competitors that are gaining rank as well as sales velocity; given a prior peak of #24 in November 2024 and the present #33, the trajectory implies mid-pack erosion YoY with only partial near-term stabilization that requires structural share gains to re-enter the top 25.
Notable Products
Granddaddy Purple Live Resin Terps Distillate Cartridge (1g) delivered the standout move in May 2026 with an +88.4% month-over-month surge to rank 1, while Northern Lights Live Resin Terpene Distillate Cartridge (1g) also jumped +76.8% to rank 3, signaling momentum consolidation at the top of Vapor Pens. In contrast, Dr. Who Pre-Roll (1g) fell -61.6% to rank 6 and Sour Watermelon Gummies 10-Pack (2000mg) declined -34.6% to rank 5, tilting mix away from Edible and Pre-Roll despite Edible contributing a single SKU above $29,000. With eight of the top ten SKUs in Vapor Pens and one of them slipping just -2.5% at rank 7 alongside an +11.1% gain at rank 8, the category breadth spans both cartridges and disposables with mixed velocity tiers. The pattern implies Dark Horse Cannabis is concentrating demand into Vapor Pens led by fast-rising flagship cartridges, while de-emphasizing slower Edible and Pre-Roll SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
