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Sep-2025
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Overview
Market Insights Snapshot
Dark Horse Cannabis has displayed varying performance across different product categories in Missouri. In the Concentrates category, the brand saw a slight dip in its ranking from June to August, moving from 17th to 22nd, before slightly improving to 21st in September. This fluctuation in ranking is reflective of a general decline in sales, which saw a decrease from $89,404 in June to $73,594 by September. This could suggest increased competition or changing consumer preferences in the Concentrates market. In contrast, the Pre-Roll category showed a positive trend, with Dark Horse Cannabis climbing from 59th in June to 52nd by September, indicating a growing acceptance or improved market strategy in this segment.
In the Vapor Pens category, Dark Horse Cannabis started at the 30th position in June and maintained a similar ranking through August. However, the brand dropped to 35th in September, which is notable as it indicates a movement out of the top 30 brands in this category. This decline is mirrored by a decrease in sales, which fell from $341,762 in June to $210,220 in September. The downward trend suggests that the brand may need to reassess its strategy or product offerings in the Vapor Pens category to regain its standing. These movements across categories highlight the dynamic nature of the cannabis market in Missouri and the importance of adapting to consumer trends and competitive pressures.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Dark Horse Cannabis has experienced notable fluctuations in its market position over recent months. Starting from a rank of 30 in June 2025, Dark Horse Cannabis saw a slight dip to 32 in July, a recovery back to 30 in August, and then a decline to 35 in September. This trend indicates a challenging market environment, especially as competitors like Plume Cannabis (MO) maintained a relatively stable position, ranking consistently in the mid-20s, and Franklin's improved significantly from 48 in June to 33 in September. Meanwhile, Local Cannabis Co. also demonstrated upward mobility, climbing from 45 in June to 38 in September. These shifts suggest that while Dark Horse Cannabis remains a key player, it faces increasing pressure from both established and emerging brands, necessitating strategic adjustments to regain and sustain higher market ranks.
Notable Products
In September 2025, the top-performing product for Dark Horse Cannabis was Tiger Moon Pre-Roll (1g), ranking first with an impressive sales figure of 472 units. Following closely, First Class Funk Pre-Roll (1g) secured the second position, although it experienced a drop from the top spot in August. Jack Herer Live Resin Terpene Distillate Disposable (0.5g) maintained a strong presence, ranking third after previously holding the second position in August. Sour Diesel Live Resin Distillate Cartridge (1g) debuted in the rankings at fourth place. Hawaiian Haze Live Resin Distillate Disposable (0.5g) rounded out the top five, slipping from third in August to fifth in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
