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Aug-2025
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Overview
Market Insights Snapshot
Dark Horse Cannabis has shown varied performance across different categories in Missouri. In the Concentrates category, the brand has experienced a slight decline in rankings over the months, moving from 17th place in May 2025 to 21st by August 2025. This drop could indicate increasing competition or shifting consumer preferences within the state. However, their presence in the top 30 still signals a strong foothold in the market. The Vapor Pens category also reflects a downward trend, with Dark Horse Cannabis slipping from 32nd to 40th place over the same period. This consistent decline across categories suggests a potential need for strategic adjustments to regain market share.
In contrast, the Pre-Roll category paints a different picture for Dark Horse Cannabis in Missouri. Although the brand has not broken into the top 30, there has been a minor recovery from July to August, moving from 59th to 55th place. This upward movement might indicate a growing interest in their pre-roll products, despite not yet achieving a top-tier ranking. It's worth noting that the sales figures in this category show some fluctuations, hinting at potential volatility in consumer demand or seasonal influences. The performance across these categories highlights the dynamic nature of the cannabis market in Missouri and suggests that while some areas may require improvement, others offer growth opportunities for Dark Horse Cannabis.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Dark Horse Cannabis has experienced a notable shift in its market position from May to August 2025. Initially ranked 32nd in May, Dark Horse Cannabis saw a decline in rank to 40th by July and maintained this position in August. This downward trend in rankings coincides with a decrease in sales from May to August, suggesting a potential challenge in maintaining market share. In contrast, Fuzed also experienced a decline in rank from 29th in May to 38th in August, though it consistently remained ahead of Dark Horse Cannabis. Meanwhile, Local Cannabis Co. maintained a relatively stable position, fluctuating between 44th and 54th, while Franklin's showed a gradual improvement from 48th to 41st. These dynamics suggest that while Dark Horse Cannabis faces competitive pressure, there is an opportunity to strategize for regaining market share, especially as other brands also navigate fluctuating ranks and sales.
Notable Products
In August 2025, Dark Horse Cannabis saw First Class Funk Pre-Roll (1g) rise to the top as the best-selling product, achieving the number one rank. Tiger Moon Pre-Roll (1g) followed closely behind, securing the second spot. Sour Diesel Live Resin Terpene Distillate Disposable (0.5g), which held the top rank from May to July, slipped to third place with sales of 307 units. Jack Herer Live Resin Terpene Distillate Disposable (0.5g) improved its position from fifth in July to fourth in August. Hawaiian Haze Live Resin Distillate Disposable (0.5g) entered the top five, moving up from an unranked position in July to fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
