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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Dark Horse Cannabis is stocked at 140 licensed dispensaries across Missouri, Arkansas, and 3 other states, 91 of them in Missouri, with the deepest coverage in St. Louis, KCMO, Springfield, Independence, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Dark Horse Cannabis concentrated 61.36% of July 2026 sales in Vapor Pens, where category sales rose 12.15% month over month and 9.72% year over year, while Edible expanded to 21.28% share with 17.02% MoM growth and 1,099.93% YoY growth. Concentrates slipped to 10.97% share with a 34.78% YoY decline despite a 0.75% MoM uptick, and Pre-Roll held 6.19% share with a 4.24% MoM rise but a 0.63% YoY dip; Flower was a negligible 0.20% share after a 202.73% MoM jump from a tiny base. With overall brand sales up 23.85% YoY and average price down 9.02% YoY, the mix shift toward rapidly scaling Edible and stable Vapor Pens implies growth is being carried by category expansion and price accessibility rather than by legacy Concentrates strength.
Within Vapor Pens, Dark Horse Cannabis held rank 32 in Missouri, pairing a 12.15% MoM increase in its largest category with a 9.72% YoY lift, while Edible’s 1,099.93% YoY surge and 17.02% MoM growth reweighted the portfolio toward higher-ticket formats at $59.89 average price versus the brand’s $41.48 overall. The 34.78% YoY contraction in Concentrates alongside a 0.75% MoM stabilization, combined with a 0.63% YoY dip in Pre-Roll despite 4.24% MoM growth, indicates the brand’s positioning is tilting toward inhalation convenience and ingestible experimentation, suggesting resource allocation should prioritize sustaining Vapor Pen rank gains and cementing Edible presence while de-emphasizing Concentrates reliance.
Competitive Landscape
Dark Horse Cannabis sits at rank #32 in MO Vapor Pens in July 2026, down 2 positions year over year from #30, while improving 1 spot from #33 in April 2026; against this, category leaders moved the opposite way, with Illicit / Illicit Gardens holding #1 year over year at #1 alongside a 18.28% YoY sales lift, and Galactic advancing from #5 to #2 on 51.36% YoY growth. The brand’s peak at #23 in November 2024 contrasts with a current #32 and a competitor surge where Good Day Farm climbed from #8 to #3 with 61.84% YoY growth, while Pinpoint rose from #7 to #4 on 44.40% YoY growth; this pattern implies Dark Horse Cannabis is ceding relative rank to faster-accelerating rivals and must arrest share drift to avoid further slide from the top-25 orbit.
Notable Products
The largest month-over-month surge came from Ripstick - Jack Herer Live Resin Terpene Distillate Disposable (0.5g), up 46.2% and sitting at rank 5, while Hawaiian Haze Live Resin Distillate Cartridge (1g) climbed 48.7% to rank 1, indicating momentum concentrated in vapor hardware rather than flower or edibles. Northern Lights Live Resin Terpene Distillate Cartridge (1g) slipped 7.4% at rank 4 even as Ripstick - Sour Diesel Live Resin Terpene Distillate Disposable (0.5g) advanced 39.5% at rank 2, pointing to disposables outpacing cartridges within the same terpene-driven profiles. With seven of the top ten SKUs in Vapor Pens and only one Edible at rank 8 capturing $33,093, the mix tilts sharply toward inhalables where disposables are expanding faster than cartridges. The pattern implies Dark Horse Cannabis is consolidating share in value-driven live resin pens, prioritizing disposable formats to capture quicker velocity and defend top-3 ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
