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Nov-2025
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Overview
Market Insights Snapshot
Dark Horse Cannabis has shown varied performance across different product categories in Missouri. In the Concentrates category, the brand has maintained a steady presence in the rankings, moving from 22nd in August 2025 to 19th in November 2025. This upward trend is complemented by a notable increase in sales, particularly in November where sales exceeded $100,000. However, the brand's performance in the Edible category is less prominent, as it did not appear in the top 30 rankings until November, where it debuted at 45th place, indicating room for growth in this segment.
In the Pre-Roll category, Dark Horse Cannabis has shown a gradual improvement, moving from 58th in August to 52nd in November. While still outside the top 30, the consistent upward movement suggests potential for future gains. Conversely, the Vapor Pens category saw more fluctuation, with the brand's ranking dropping from 30th in August to 36th in October, before recovering slightly to 34th in November. Despite these fluctuations, the sales figures for Vapor Pens remained robust, reflecting a strong consumer demand even as ranking positions varied. These insights highlight the brand's strengths and challenges across different product lines and suggest areas for strategic focus and improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Dark Horse Cannabis has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In August 2025, Dark Horse Cannabis was ranked 30th, but by September, it had slipped to 35th, and further to 36th in October, before slightly recovering to 34th in November. This downward trend in rank contrasts with the upward movement of competitors like Curio Wellness, which improved from 39th to 30th, and Amaze Cannabis, which climbed from 36th to 33rd over the same period. Despite the rank fluctuations, Dark Horse Cannabis maintained a relatively stable sales performance, which suggests that while competitors are gaining ground in rank, Dark Horse's sales have not been significantly impacted. However, the brand may need to strategize to improve its market position, especially as Greenlight and Plume Cannabis (MO) also show competitive sales figures, indicating a robust competitive environment.
Notable Products
In November 2025, the top-performing product for Dark Horse Cannabis was the Strawberry Jelly Infused Pre-Roll (1g) in the Pre-Roll category, which climbed from third place in October to secure the number one spot, with notable sales of 762 units. The Hawaiian Haze Live Resin Distillate Cartridge (1g) in the Vapor Pens category also saw a significant rise, moving up from fifth to second place. The Sweet Island Skunk Infused Pre-Roll (1g) dropped to third place from its previous second-place ranking in October. Northern Lights Live Resin Terpene Distillate Cartridge (1g) entered the rankings for the first time, securing the fourth position. Meanwhile, Purple Urkle Infused Pre-Roll (1g) experienced a decline, falling from first place in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
