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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Dark Horse Cannabis concentrated 60.48% of sales in Vapor Pens, where sales were down 21.55% year over year but up 1.26% month over month, while Edible expanded to 20.89% share with a 1,293.10% year-over-year surge but a 30.52% month-over-month drop. Concentrates held 12.19% share with declines of 42.60% YoY and 9.77% MoM, and Pre-Roll reached 6.36% share with a 6.27% YoY dip but an 11.87% MoM gain; Flower was negligible at 0.08% share with a 19.11% MoM decrease. Against a brand-level sales decline of 6.20% YoY and a 12.71% YoY reduction in average price to $42.44, the mix shows a pivot from legacy inhalables toward Edible that is volatile month to month, implying a reallocation that offsets Vapor Pen attrition annually but introduces near-term instability in recurring volume.
Given Vapor Pens still anchor the portfolio while holding rank 32 in Vapor Pens within Missouri, the simultaneous MoM lift in Vapor Pens (1.26%) and Pre-Roll (11.87%) alongside the MoM contraction in Edible (30.52%) suggests trial-heavy Edible gains are not yet translating into repeat purchasing. With Concentrates declining both YoY (42.60%) and MoM (9.77%) and Edible carrying the highest average price in the mix, the pattern implies Dark Horse Cannabis is trading some unit velocity for higher-ticket Edible occasions but remains dependent on Vapor Pens for baseline throughput, positioning the brand to benefit from stabilizing Vapor Pen share while selectively nurturing Edible repeat to smooth MoM variability.
Competitive Landscape
Dark Horse Cannabis sits at rank #32 in MO Vapor Pens in June 2026, down 5 spots year over year from #27, yet up 3 positions since March 2026 when it was #35; this mix contrasts with a prior peak of #23 in November 2024 and a present spread where Illicit / Illicit Gardens holds #1 with a 27.6% year-over-year sales increase while Good Day Farm climbed from #10 to #2 alongside a 78.8% sales lift. Relative to Galactic at #3 with 51.7% growth and Pinpoint at #4 with 72.0% growth, the 5-rank YoY slide and 3-rank quarter-over-quarter gain imply Dark Horse Cannabis is stabilizing off its November 2024 peak but losing ground to faster-rising leaders, signaling a need to convert recent incremental rank recovery into sustained share defense.
Notable Products
Hawaiian Haze Live Resin Distillate Cartridge (1g) posted the steepest decline in June 2026, dropping 19.8% MoM while sliding to rank 2, whereas Northern Lights Live Resin Terpene Distillate Cartridge (1g) held rank 1 with a smaller 2.6% MoM dip, creating a widening gap at the top. Jack Herer Live Resin Terpene Distillate Disposable (0.5g) advanced 14.8% MoM to rank 9, and Sour Diesel Live Resin Terpene Distillate Disposable (0.5g) climbed 24.3% MoM to rank 4, indicating momentum is concentrated in disposables while 1g cartridges are mixed. With six of the top ten as Vapor Pens and at least four SKUs concentrated in the Live Resin Distillate/Terpene format, the portfolio skews toward inhalables that can shift share rapidly between formats rather than flavors. This pattern implies Dark Horse Cannabis is tilting toward disposables as the growth engine, using cartridges as base volume while reallocating attention to SKUs that convert on faster-moving, convenience-led purchases.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
