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Apr-2025
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Overview
Market Insights Snapshot
Dark Horse Cannabis has demonstrated varied performance across different product categories in Missouri. In the Concentrates category, the brand has seen some fluctuations in its rankings, moving from 18th in January 2025 to 19th by April 2025. This movement indicates a slight downward trend, which could be concerning given the decrease in sales from February to April. Conversely, in the Vapor Pens category, Dark Horse Cannabis showed a promising climb in February, reaching the 30th position, though it slipped back to 38th by April. This suggests potential volatility in consumer preference or competitive pressure in the market. Such movements are crucial for understanding the brand's positioning and strategizing future growth.
In the Pre-Roll category, Dark Horse Cannabis did not make it into the top 30 brands in Missouri throughout the first four months of 2025. The brand's ranking remained outside the top 30, peaking at 49th in January and February, before dropping further in subsequent months. This could indicate a need for strategic adjustments or product innovation to improve market share. Despite this, the brand's performance in other categories provides a mixed view of its overall market presence in the state. Understanding these dynamics can help stakeholders make informed decisions about potential areas for improvement and investment.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Dark Horse Cannabis has experienced fluctuations in its market position, reflecting a dynamic environment. As of April 2025, Dark Horse Cannabis ranked 38th, a slight decline from its peak position of 30th in February 2025. This shift is noteworthy as competitors like Fuzed and Head Change have also seen varying ranks, with Fuzed not even making it to the top 20 in recent months. Despite this, Dark Horse Cannabis has maintained a relatively stable sales performance, outperforming brands such as Amaze Cannabis, which has shown more volatility in sales figures. Meanwhile, CAMP Cannabis has demonstrated a positive trend, climbing to 36th place in April 2025, potentially posing a future challenge to Dark Horse Cannabis's market share. These dynamics underscore the importance of strategic positioning and adaptability in maintaining competitive advantage in Missouri's vapor pen market.
Notable Products
In April 2025, the top-performing product from Dark Horse Cannabis was the Sour Diesel Live Resin Terpene Distillate Disposable (0.5g) in the Vapor Pens category, which claimed the number one ranking with notable sales of 416 units. Following closely was the Hawaiian Haze Live Resin Distillate Disposable (0.5g), which rose to second place from fourth in March. The Jack Herer Live Resin Terpene Distillate Disposable (0.5g) secured the third position, showing a consistent presence in the top five, despite a slight drop from second place in January. The Florida Kush Pre-Roll (1g), new to the rankings, debuted in fourth place. Lastly, the Hawaiian Haze Live Resin Distillate Cartridge (1g) entered the top five for the first time, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
