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Dec-2024
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Overview
Market Insights Snapshot
Dark Horse Cannabis has shown notable performance fluctuations across various product categories in Missouri over the last few months of 2024. Particularly in the Concentrates category, the brand made significant strides, achieving a rank of 19 in October, up from 35 in September. However, this momentum was not sustained, as their ranking slipped back to 28 by December. This pattern suggests a volatile market presence in Concentrates, which could be attributed to shifts in consumer preferences or competitive pressures. Despite these fluctuations, their sales in October peaked at $89,061, indicating a strong, albeit temporary, market capture.
In the Pre-Roll category, Dark Horse Cannabis struggled to break into the top 30, consistently ranking outside this threshold throughout the last quarter of 2024. The brand's best performance was in October, where it reached rank 32, but it failed to maintain this position in subsequent months, ending the year at rank 45. On the other hand, their performance in the Vapor Pens category showed a more positive trend. Starting at rank 62 in September, they climbed to 33 by December, indicating a steady improvement in market presence. This upward trajectory in Vapor Pens could signal a growing consumer base or effective marketing strategies that resonate well with consumers in Missouri.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Dark Horse Cannabis has shown a remarkable upward trajectory in brand ranking, moving from 62nd place in September 2024 to 33rd by December 2024. This significant climb in rank indicates a strong increase in market presence and consumer preference. In comparison, Dixie Elixirs experienced a decline, dropping from 23rd to 31st place over the same period, which may suggest a shift in consumer loyalty towards emerging brands like Dark Horse Cannabis. Meanwhile, Local Cannabis Co. also improved its position, moving from 52nd to 35th, but still trails behind Dark Horse Cannabis in the latest rankings. Amaze Cannabis and Franklin's have shown fluctuating ranks, indicating a volatile market environment. The consistent improvement in Dark Horse Cannabis's rank suggests a successful strategy in capturing market share, potentially through product innovation or effective marketing campaigns, positioning it as a formidable competitor in the Missouri vapor pen category.
Notable Products
In December 2024, the top-performing product for Dark Horse Cannabis was the Gas Cake Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, achieving the number one rank with sales of 530.0 units. The Fruit Gusherz Pre-Roll 5-Pack (2.5g) followed closely behind, securing the second position. The Sour Tsunami Live Resin Sugar (1g) in the Concentrates category held the third spot. The Hawaiian Haze Live Resin Distillate Disposable (0.5g) maintained its fourth place from November, with consistent sales figures. Notably, the Strawberry Cookies Pre-Roll (1g) dropped from second place in October to fifth in December, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
