.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Headstone Cannabis has shown notable performance trends across various product categories in Alberta. In the Concentrates category, the brand has made a steady climb, moving from being unranked in July to securing the 23rd position by October. This upward momentum is underscored by a significant increase in sales, reflecting growing consumer interest and market penetration. Similarly, the Vapor Pens category has seen Headstone Cannabis advance from being unranked in July to 36th in October, suggesting a positive reception in this segment as well. However, in the Flower category, the brand faced challenges earlier in the quarter, with rankings dropping as low as 99th in September, before rebounding to 44th in October, indicating a potential recovery strategy or seasonal demand fluctuations.
The Pre-Roll category in Alberta paints a picture of gradual improvement for Headstone Cannabis. Starting at 67th in July and moving up to 56th by October, the brand has demonstrated consistent progress. This could be attributed to strategic marketing efforts or a shift in consumer preferences towards their offerings. Despite not being in the top 30 for any category in July, the brand's ability to enter the rankings in subsequent months highlights a growing presence and adaptation to market dynamics. The fluctuation and eventual improvement in rankings across different categories suggest that while Headstone Cannabis may face competition, it is also capable of capitalizing on opportunities within the evolving cannabis landscape in Alberta.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Headstone Cannabis has shown a promising upward trajectory in recent months. Starting from a rank of 67 in July 2025, Headstone Cannabis improved its position to 56 by October 2025. This positive movement indicates a growing market presence, especially when compared to competitors like Coterie, which experienced a decline from rank 33 in July to 57 in October. Meanwhile, Craftport and XPLOR maintained relatively stable positions, with Craftport showing a slight dip in October. Despite these competitors having higher sales figures, Headstone Cannabis's consistent rank improvement suggests effective strategies in capturing market share. This trend is crucial for Headstone Cannabis as it continues to strengthen its foothold in the Alberta Pre-Roll market, potentially setting the stage for increased sales and further rank advancements in the near future.
Notable Products
In October 2025, the Black Mountain Morgue Cured Resin Cartridge (1g) emerged as the top-performing product for Headstone Cannabis, climbing from third place in previous months to secure the number one rank with a notable sales figure of 2249. The Black Mountain Morgue Pre-Roll 5-Pack (2.5g) slipped to second place after maintaining the top spot in August and September. The VS1 Diamond Infused Pre-Roll 3-Pack (1.5g) made a significant leap to third place from its debut in fifth place in September. Flawless Clarity Diamond Infused Pre-Roll 3-Pack (1.5g) fell to fourth place after being second in September. Demon Deep Sleep Pre-Roll (0.5g) entered the rankings in fifth place, indicating a new entry into the competitive landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
