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Mar-2026
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Overview
Market Insights Snapshot
Headstone Cannabis has shown a dynamic performance in the Alberta market across various product categories. In the Concentrates category, Headstone Cannabis experienced fluctuations, starting at rank 12 in December 2025, dipping to 16 in January 2026, then climbing to rank 8 in February before settling at 11 by March. This indicates a strong recovery after a slight decline, suggesting effective strategies in place to boost their standings. Meanwhile, in the Flower category, Headstone Cannabis struggled to maintain a top 30 position, slipping to 42 in February, but managed to rebound to rank 30 by March, highlighting a potential challenge in sustaining consistent performance in this competitive category.
In the Pre-Roll category, Headstone Cannabis demonstrated a notable upward trend, moving from rank 40 in December 2025 to an impressive rank 28 by March 2026, showcasing a marked improvement and increased consumer preference. Conversely, the Vapor Pens category presented a more volatile performance, with Headstone Cannabis not even making it into the top 30 in January and March 2026, indicating potential areas for growth and improvement. The brand's sales figures in this category also reflect a similar inconsistency, suggesting a need for strategic adjustments to regain a stronger market presence. Overall, while Headstone Cannabis has shown resilience in certain areas, there remain opportunities for strategic enhancements to achieve more consistent success across all categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Headstone Cannabis has shown a notable upward trajectory in rankings, moving from 40th in December 2025 to 28th by March 2026. This improvement is significant given the competitive pressure from brands like Jonny Chronic, which also saw a rise from 38th to 29th, and Potluck, which experienced fluctuations, ending at 30th in March. Meanwhile, 1Spliff and PIFF maintained relatively stable positions, with PIFF dropping slightly to 27th in March. Headstone Cannabis's sales have rebounded strongly from a dip in January, surpassing some competitors in growth rate, indicating a positive reception of their offerings and strategic positioning in the Alberta market.
Notable Products
In March 2026, the top-performing product from Headstone Cannabis was Demon Deep Sleep Pre-Roll (0.5g), maintaining its leading position with impressive sales reaching 5,122 units. Ghoul Fuel Pre-Roll (0.5g) held steady at second place, reflecting consistent demand across the months. Black Mountain Morgue Pre-Roll 5-Pack (2.5g) improved slightly from February, climbing back to third position. Spirit Surge Pre-Roll 10-Pack (5g) made a notable entry in March, ranking fourth without previous data, indicating a strong debut. Graveyard Garden Pre-Roll 10-Pack (5g) remained in fifth place, showing a slight increase in sales compared to February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
