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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Headstone Cannabis concentrated its May 2026 mix in Pre-Roll at 43.56% share with 30.98% month-over-month growth and 35,037.41% year-over-year, while Flower held 26.27% share with -4.46% month-over-month and 686.10% year-over-year. Vapor Pens accounted for 24.69% share with 11.41% month-over-month and no year-over-year reading, and Concentrates slipped to 5.47% share with -42.86% month-over-month and no year-over-year. The brand’s average price of $21.06 sat alongside a -32.28% year-over-year price change, and in Alberta Pre-Roll ranked 26, indicating that a rapid unit-mix pivot into value-leaning Pre-Rolls is pulling volume faster than price, while Flower softness and Concentrates contraction temper breadth.
The surge in Pre-Roll share to 43.56% alongside a 30.98% month-over-month gain and 35,037.41% year-over-year expansion, paired with Vapor Pens at 24.69% share and 11.41% month-over-month, implies a convenience-led portfolio where quick-turn formats anchor trial and repeat as prices compress by -32.28% year-over-year. With Flower down -4.46% month-over-month at 26.27% share and Concentrates retreating -42.86% month-over-month to 5.47%, the May 2026 configuration suggests Headstone Cannabis is trading consumers into lower-friction inhalables to accelerate store velocity, which supports near-term rank in Alberta Pre-Roll at 26 but risks depth in premium segments if Flower and Concentrates do not stabilize.
Competitive Landscape
Headstone Cannabis ranks #26 in AB Pre-Roll in May 2026, up 178 positions from #204 year over year, and 5 positions better than its #31 spot three months ago; this coincides with reaching a peak rank of #26 in May 2026 and narrowing the gap to top-tier incumbents. While General Admission holds #1 despite a -29.3% year-over-year sales change and Back Forty / Back 40 Cannabis advanced from #7 to #2 on +72.7% growth, Headstone Cannabis’s move from #204 to #26 outpaces the rank momentum of Claybourne Co. holding at #3 with a -16.4% change and Good Supply rising from #11 to #5 on +47.0%, implying Headstone Cannabis is transitioning from fringe presence to mid-pack contender with headroom to consolidate share if its upward rank velocity persists.
Notable Products
Adam & Eve Pre-Roll 2-Pack (1g) posted the steepest decline in May 2026 at -13.9% MoM while dropping to rank 8, whereas Thunder Buddies Pre-Roll 2-Pack (2g) rose 29.2% MoM to rank 4. Ghoul Fuel Pre-Roll (0.5g) gained 16.6% MoM to hold rank 1, and Spirit Surge Pre-Roll 10-Pack (5g) advanced 17.4% MoM at rank 5, indicating Pre-Roll momentum concentrated across formats. With eight of the top ten SKUs in the Pre-Roll category and only one Vapor Pens item, the Lamb of God Cured Resin Disposable (1g), growing 36.8% MoM at rank 6 and generating $60,006, the assortment tilts toward convenient inhalables with selective traction in disposables. The pattern implies Headstone Cannabis is consolidating around Pre-Roll leadership while testing a single disposable anchor, signaling a convenience-first strategy that favors multi-pack and value formats over standalone flower.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
