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Nov-2025
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Overview
Market Insights Snapshot
Headstone Cannabis has shown a notable performance across various categories in Alberta. In the Concentrates category, the brand has made significant strides, moving from a rank of 30 in August 2025 to an impressive rank of 8 by November 2025. This upward trend is also mirrored in the Flower category, where Headstone Cannabis jumped from being outside the top 30 to securing the 20th position in November. Such movements indicate a strong market presence and growing consumer preference for their products in these categories. The Pre-Roll category also saw steady improvement, with the brand moving up from rank 71 in August to 37 by November, highlighting a consistent growth trajectory.
However, not all categories experienced positive momentum. The Vapor Pens category saw a decline, with Headstone Cannabis dropping from a rank of 36 in October to 60 in November. This suggests challenges in maintaining competitive positioning within this segment. Despite this, the overall sales figures for November show a significant uptick, particularly in the Concentrates category, where sales surged, hinting at strategic successes in certain product lines. The absence of top 30 rankings in some months for certain categories could imply areas needing attention or potential for growth, depending on strategic focus and market conditions.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Headstone Cannabis has shown remarkable progress in recent months. Starting from a rank of 79 in August 2025, Headstone Cannabis climbed to the 20th position by November 2025, reflecting a significant improvement in market presence and consumer demand. This upward trajectory is particularly notable when compared to competitors like Tweed, which fluctuated between ranks 21 and 31 during the same period, and Simply Bare, which saw a decline from rank 18 to 22. Meanwhile, Divvy and Space Race Cannabis experienced a more stable ranking, although both saw a slight drop in sales by November. Headstone Cannabis's sales surged dramatically from September to November, indicating a successful strategy in capturing market share and consumer interest, positioning it as a rising competitor in the Alberta Flower market.
Notable Products
In November 2025, Demon Deep Sleep Pre-Roll (0.5g) emerged as the top-performing product for Headstone Cannabis, climbing from the fifth position in October to secure the number one spot with impressive sales of 4,392 units. Ghoul Fuel Pre-Roll (0.5g) maintained its strong performance, holding steady at the second rank with an increase in sales compared to previous months. Black Mountain Morgue Pre-Roll 5-Pack (2.5g) slipped slightly, moving from second place in October to third in November, indicating a minor decline in its sales momentum. VS1 Diamond Infused Pre-Roll 3-Pack (1.5g) experienced a drop in ranking from third to fourth, reflecting a decrease in sales figures. Meanwhile, Premium Select Quartz (7g) entered the top five for the first time, debuting in fifth place and showing potential for future growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
