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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Headstone Cannabis concentrated 40.71% of October 2026 sales in Pre-Roll with a 679.39% year-over-year surge and a 4.25% month-over-month uptick, while Flower held 34.19% share with 473.94% YoY growth and a 34.22% MoM rise. Vapor Pens accounted for 20.36% share with 523.24% YoY growth but declined 36.72% MoM, whereas Concentrates sat at 4.74% share with 265.04% YoY growth and a 495.27% MoM spike. With an average price down 15.75% YoY to $22.83 and Pre-Roll ranked 9th in Alberta for its category, the pattern implies a pivot toward value-forward inhalables where Pre-Roll and Flower expansion offsets Vapor Pens volatility while Concentrates acts as a tactical, low-base accelerator.
The mix shift—with Pre-Roll’s share at 40.71% and Flower rising 34.22% MoM—positions the brand toward high-velocity formats that benefit from price elasticity, while the 36.72% MoM contraction in Vapor Pens and the 495.27% MoM burst in Concentrates indicate a reallocation from premium cartridges to opportunistic extract entries. Given 679.39% YoY growth in Pre-Roll against 523.24% in Vapor Pens and a rank of 9 in Alberta Pre-Roll, the implication is to anchor assortment around value-priced Pre-Roll and scale Flower to stabilize share, using Concentrates as a margin lever and treating Vapor Pens as a managed volatility segment.
Competitive Landscape
Headstone Cannabis sits at rank #9 in AB Pre-Roll in October 2026, a 51-place climb from #60 year over year and an 8-place rise from #17 in July 2026, marking its peak position to date at #9 in October 2026. In contrast, Back Forty / Back 40 Cannabis holds #1 after moving up from #3 year over year while posting a 10.2% YoY sales increase, and General Admission slipped from #1 to #2 alongside a 45.7% YoY sales decline, indicating Headstone’s gains are occurring amid leadership reshuffling. The combination of a year-over-year jump from #60 to #9 and a three-month rise from #17 to #9 implies Headstone Cannabis is transitioning from fringe presence to consistent top-10 contender rather than a one-month spike.
Notable Products
Headstone Cannabis leans on a concentrated lineup in October 2026, with the top 10 items delivering 62.4% of sales and Lamb of God (7g) alone at 16.2%. New launches also matter, contributing 25.7% of brand sales, so most of its sales ride on a relatively small set of recent and established items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
