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Jan-2026
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Overview
Market Insights Snapshot
HighXotic has shown varied performance across different categories and regions, with notable movements in the rankings. In Alberta, the brand's presence in the Flower category has been declining, as evidenced by their absence from the top 30 rankings in the last two months of the reported period. This indicates a potential area for improvement or a shift in consumer preferences. Meanwhile, in Ontario, HighXotic's performance is more promising, particularly in the Edible category, where they consistently held the 13th position before climbing to 10th in January 2026. This upward trajectory suggests a growing consumer base and successful product offerings in this category.
In the Ontario Flower category, HighXotic has displayed fluctuations, achieving a notable peak at 30th position in December 2025 before slightly dropping to 32nd in January 2026. This suggests a competitive landscape where HighXotic is managing to maintain a foothold. Additionally, in the Pre-Roll category, the brand made significant strides by climbing from 40th to 32nd in December, although it experienced a slight decline to 38th in January. This indicates a potential volatility in consumer demand or market dynamics that could be worth watching. Lastly, in the Vapor Pens category, HighXotic's rankings have shown minor shifts, maintaining a presence but not breaking into the top 30, which could point to either a niche market presence or a need for strategic adjustments to enhance their standing.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, HighXotic has shown a dynamic shift in its market position over the past few months. Starting from a rank of 40 in October 2025, HighXotic improved to 39 in November and made a significant leap to 32 in December, before slightly declining to 38 in January 2026. This fluctuation indicates a competitive struggle but also a potential for upward momentum, as seen in December. In comparison, MTL Cannabis consistently maintained a higher rank, although it too experienced a downward trend from 26 to 36 over the same period. Meanwhile, Divvy and Woody Nelson both saw a decline in rank, with Divvy dropping from 30 to 37 and Woody Nelson from 33 to 39, suggesting that HighXotic's competitive position is relatively stable amidst these shifts. OHJA remained consistently lower than HighXotic, indicating a potential opportunity for HighXotic to capitalize on its relative strength in sales performance as it seeks to climb higher in the rankings.
Notable Products
In January 2026, HighXotic's top-performing product was TenTen Caribbean Chill Live Rosin Gummy (10mg), maintaining its consistent first-place ranking from previous months with sales of 62,117 units. The Royal Journey Pre-Roll 3-Pack (1.5g) saw a significant rise in popularity, moving up to the second position from fourth in December 2025. Royal Ace #5 : Purple Zombie Pre-Roll 3-Pack (1.5g) improved its ranking to third, up from fifth the previous month. Royal Ace#4 Pre-Roll 3-Pack (1.5g) dropped slightly to fourth place, having been third in December. Lastly, Royal Ace#1 - Black Mountain Side Pre-Roll 3-Pack (1.5g) entered the top five, securing the fifth position after being unranked in December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
