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Aug-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
HighXotic’s August 2026 mix tilted toward Pre-Roll at 50.59% share with 146.66% year-over-year growth but a 4.11% month-over-month decline, while Flower held 25.82% share with 14.28% year-over-year growth and a steep 45.66% month-over-month drop; Edible rose to 16.47% share with 37.89% year-over-year growth and 8.92% month-over-month expansion, and Concentrates, though only 5.51% share, jumped 56.21% month-over-month without a reported year-over-year figure. Vapor Pens contracted to 1.60% share with a 45.91% year-over-year decline and a 2.99% month-over-month dip, contributing to a portfolio where the overall brand sales grew 72.39% year over year and average price climbed 17.98%; the combined effect implies the brand’s growth is carried by higher-mix Pre-Roll and a recovering Edible/Concentrates base despite acute Flower volatility.
These shifts position HighXotic as a Pre-Roll–centric player with a secondary pivot toward Edible and Concentrates, suggesting pricing power at a $12.41 average alongside premium-led categories where Pre-Roll averages $22.33 and Flower averages $60.76; the 24th rank in Pre-Roll in Ontario indicates mid-pack placement despite outsized category growth. With Vapor Pens down 45.91% year over year and Flower down 45.66% month over month, risk concentrates in inhalables outside Pre-Roll, while Edible’s 8.92% month-over-month gain and Concentrates’ 56.21% month-over-month surge point to momentum pockets that can offset volatility; together, this mix implies the brand’s clearest path to sustained share is reinforcing Pre-Roll while institutionalizing Edible and Concentrates as stabilizers against Flower and Vapor Pen swings.
Competitive Landscape
HighXotic sits at rank #24 in ON Pre-Roll for August 2026, improving 26 positions from #50 year over year, yet slipping 1 spot from #23 in May 2026 when it hit its peak. In contrast, Back Forty / Back 40 Cannabis rose from #2 to #1 while growing sales 56.6% YoY, and General Admission fell from #1 to #2 amid a 28.1% YoY sales decline, indicating that leaders are consolidating share even as some incumbents retrench. The combination of a 26-rank YoY climb alongside a recent 1-rank quarter-over-quarter dip implies HighXotic’s trajectory is upward but vulnerable to near-term displacement unless it converts midyear momentum into sustained rank gains.
Notable Products
CBG/THC 5:1 - Morning Dew Live Rosin Gummy (100mg CBG, 20mg THC) posted the steepest decline at -33.2% MoM while slipping to rank 2, contrasting with TenTen - Caribbean Chill Live Rosin Gummy (10mg) up 16.3% MoM at rank 1; this divergence implies consumers are rotating away from functional CBG blends toward mainstream THC microdose formats. Royal Ace #5 : Purple Zombie Pre-Roll 3-Pack (1.5g) climbed 38.2% MoM into rank 6 as Royal One - Vault Series Pre-Roll (1g) fell -7.1% at rank 7, while five of the top ten are Pre-Roll SKUs, indicating format concentration alongside a shift toward multi-pack value tiers. TenTen - Sunny Drift Live Rosin Gummy (10mg) rose 45.6% MoM at rank 3 as category peer Morning Dew contracted -33.2%, and the edible leader generated $189,442, pointing to brand momentum consolidating around TenTen sub-line flavors rather than wellness-led formulations. Taken together, the mix in August 2026 signals HighXotic prioritizing flavor-led edibles and multi-pack Pre-Rolls to capture repeat purchase behavior over niche cannabinoid ratios.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
