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Sep-2025
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Overview
Market Insights Snapshot
HighXotic has demonstrated a notable performance across various categories and regions, with significant fluctuations in rankings over recent months. In Alberta, the brand's presence in the Flower category has seen a resurgence, moving from a rank of 88 in August 2025 to 67 by September 2025, despite not being in the top 30. This indicates a positive trend that could suggest a growing consumer interest or successful marketing strategies in the region. However, the sales figures reflect a more complex picture, with a dip in July and August before a recovery in September, which could be indicative of seasonal demand or market competition factors.
In Ontario, HighXotic maintains a stable position in the Edible category, consistently ranking 15th from July to September 2025. This stability suggests a strong foothold in the market, but the slight decline in sales from July to September may warrant a closer look at consumer preferences or market saturation. Meanwhile, the Flower category in Ontario shows a slight volatility, with the brand bouncing between ranks 41 and 42, which might reflect competitive dynamics or shifting consumer trends. The performance in the Vapor Pens category, although not in the top 30, also reveals some interesting movements, with rankings fluctuating significantly over the months, hinting at potential challenges or opportunities for growth in this segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, HighXotic has experienced notable fluctuations in its ranking and sales performance from June to September 2025. Initially ranked 48th in June, HighXotic saw a slight decline to 52nd in August before improving to 50th in September. This trajectory contrasts with brands like BC Doobies, which improved from 58th in June to 47th in September, showcasing a more consistent upward trend. Meanwhile, Color Cannabis experienced a decline from 41st to 51st over the same period, indicating a potential opportunity for HighXotic to capture market share. Despite these rank changes, HighXotic's sales figures show a rebound in September, suggesting resilience and potential for growth amidst the competitive pressures from brands like DEBUNK and XPLOR, which have maintained relatively stable rankings.
Notable Products
In September 2025, the top-performing product for HighXotic was the TenTen Caribbean Chill Live Rosin Gummy (10mg) in the Edible category, maintaining its first-place rank from previous months despite a slight dip in sales to 31,445 units. The G.S.P Ice Water Hash Infused Pre-Roll (1g) solidified its position in second place, showing a significant sales increase from August. The Royal Ace#1 - Black Mountain Side Pre-Roll 3-Pack (1.5g) held steady at third place, consistent with its performance over the past months. Similarly, the Royal Ace #5 : Purple Zombie Pre-Roll 3-Pack (1.5g) remained in fourth place, with sales showing minor fluctuations. A newcomer, the Royal Journey Pre-Roll 3-Pack (1.5g), debuted at fifth place, indicating a promising start in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
