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Market Insights Snapshot
In June 2026, HighXotic’s mix concentrated in Flower at 43.99% share (ranked 19th in Ontario Flower) and Pre-Roll at 42.40% share, with Edible at 12.25% and the balance split across Vapor Pens at 0.86% and Concentrates at 0.51%. Year over year, Pre-Roll expanded faster at 138.09% than Flower at 125.66%, while month over month Flower rose 23.78% against Pre-Roll’s 3.55%; Edible declined 9.01% MoM despite a 75.49% YoY gain. The pattern implies HighXotic is pivoting toward inhalables led by Flower for near-term volume acceleration while Pre-Roll anchors annual growth, with Edible serving as a stabilizer that is currently softening on a monthly basis.
With Vapor Pens collapsing 67.73% YoY and 67.76% MoM to 0.86% share and Concentrates static at 0.51%, HighXotic is effectively exiting low-share form factors as the average brand price rose 21.79% YoY to $15.49. The combination of a 23.78% MoM surge in Flower and a slower 3.55% MoM in Pre-Roll, alongside a 12.25% Edible share that is down MoM, implies a pricing-and-availability posture that prioritizes Flower throughput to improve rank from 19 in Ontario while using Pre-Roll for retention and basket fill rather than incremental monthly lift.
Competitive Landscape
HighXotic sits at rank #19 in ON Flower in June 2026, climbing 20 positions year over year from #39 and jumping 15 spots from #34 in March 2026; this coincides with its peak rank of #19 in June 2026 and places it well behind Spinach, which moved up from #4 to #1 with 38.3% YoY sales growth, and Back Forty / Back 40 Cannabis, which slid from #1 to #4 amid an 11.3% YoY sales decline, indicating HighXotic is gaining rank share in a tier where leadership is rotating and mid-pack mobility is achievable.
Notable Products
TenTen - Sunny Drift Live Rosin Gummy (10mg) posted the steepest decline at -17.7% while holding rank 3, and CBG/THC 5:1 - Morning Dew Live Rosin Gummy (100mg CBG, 20mg THC) fell -13.2% at rank 2, signaling a pullback in HighXotic’s functional and flavor-led gummies even as TenTen - Caribbean Chill Live Rosin Gummy (10mg) stayed at rank 1 with a -6.2% slide. In contrast, Royal Ace #5 : Purple Zombie Pre-Roll 3-Pack (1.5g) jumped +42.5% at rank 6 as Royal One - Vault Series Pre-Roll (1g) rose +31.2% at rank 4, and with four of the top ten in Pre-Roll, the format is gaining share against Edibles despite Royal Journey Pre-Roll 3-Pack (1.5g) dipping -9.2% at rank 5. Flower softened with Batch 007 (7g) down -9.7% at rank 9 alongside Royal Dive #7 - Scarface OG (3.5g) entering at rank 10 with $100,478, implying a shift toward multi-pack inhalables where momentum can offset Edible softness.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
