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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, HighXotic’s mix is concentrated in Pre-Roll at 44.12% share with year-over-year growth of 145.33% and month-over-month growth of 3.34%, while Flower holds 39.40% share with 156.15% YoY but a -11.97% MoM decline; together these two categories account for 83.52% of sales, implying dependence on inhalable formats. Edible sits at 13.08% share with 80.39% YoY and 8.45% MoM growth, Vapor Pens remain small at 1.43% share with -23.69% YoY but a 60.45% MoM rebound, and Concentrates at 1.96% share have a 3.91% MoM uptick with no YoY comparison supplied. With average price up 29.36% YoY and the brand ranked 25 in Pre-Roll in Ontario, the pattern implies momentum centered on higher-priced inhalables while the Flower pullback and low pen share constrain near-term breadth.
The divergence between stable-to-rising Pre-Roll MoM at 3.34% and declining Flower MoM at -11.97%, alongside Edible’s 8.45% MoM gain, implies consumer trade-offs toward convenience formats and away from bulk Flower despite 156.15% YoY gains in that segment. The 60.45% MoM spike in Vapor Pens from a 1.43% base and the 3.91% MoM rise in Concentrates suggest exploratory demand that could diversify mix if sustained, yet the 44.12% Pre-Roll weight and a 25 rank in Ontario indicate that near-term positioning hinges on holding or improving Pre-Roll shelf presence. Overall, the pattern implies pricing power (29.36% YoY average price lift) is being absorbed in Pre-Roll and Edible, while Flower softness month-over-month points to elasticity risks if price and pack architecture are not calibrated.
Competitive Landscape
HighXotic sits at rank #25 in ON Pre-Roll in July 2026, improving 25 positions year over year from #50, and moving up 4 spots from April 2026’s #29 while remaining 2 positions below its peak at #23 in May 2026; meanwhile, Back Forty / Back 40 Cannabis advanced from #2 to #1 as its sales grew 67.4% year over year, and General Admission slipped from #1 to #2 amid a 23.2% sales decline, indicating that HighXotic’s rank climb is occurring alongside leadership reshuffling at the top and implies the brand is converging toward the tier just outside the top 20 if the recent upward momentum persists.
Notable Products
TenTen - Sunny Drift Live Rosin Gummy (10mg) fell 18.5% month over month to rank 3 while Royal One - Vault Series Pre-Roll (1g) declined 13.7% at rank 5, signaling demand rotation away from certain legacy SKUs toward newer formats. Offsetting the drop, Royal Spice#3 - Hindu Glue Aces Pre-Roll 3-Pack (1.5g) jumped 32.0% to rank 6 and Royal Journey Pre-Roll 3-Pack (1.5g) climbed 29.7% at rank 4, indicating momentum in multi-pack pre-rolls even as single-format items soften. At the top, TenTen - Caribbean Chill Live Rosin Gummy (10mg) held rank 1 with an 8.7% MoM lift and more than $163,000 in July 2026 sales, while two of the top three SKUs are Edibles and six of the top ten are Pre-Rolls, concentrating mix in only two categories. The pattern implies HighXotic is tilting toward value-forward multi-pack pre-rolls while keeping a flagship edible in pole position, setting a portfolio skew that prioritizes repeatable, high-velocity formats over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
