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Aug-2025
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Overview
Market Insights Snapshot
HighXotic's performance across categories and regions reveals interesting trends. In Alberta, the brand's presence in the Flower category has seen a decline in rankings from May to August 2025, dropping from 58th to 92nd place. This downward trajectory is mirrored by a decrease in sales, indicating potential challenges in maintaining market share in the region. Conversely, in Ontario, HighXotic's Edible category shows stability, maintaining a consistent ranking around the 20th position, which suggests a steady demand for their products in this category.
In Ontario, HighXotic's Flower category experienced some fluctuations, with a notable dip in July followed by a rebound in August. This indicates a potential recovery or strategic adjustment that positively impacted sales. Additionally, the Vapor Pens category in Ontario saw an improvement in rankings from May to June, although it did not maintain this upward trend in the subsequent months. HighXotic's absence from the top 30 in some categories could indicate areas for growth or reevaluation, particularly in markets like Alberta where competition appears to be more intense.
Competitive Landscape
In the Ontario flower category, HighXotic has experienced fluctuating rankings from May to August 2025, indicating a dynamic competitive landscape. HighXotic's rank dropped from 38th in May to 50th in July, before recovering to 41st in August. This volatility contrasts with competitors like Simply Bare, which showed a more stable trajectory, improving from 51st in May to 45th in August. Meanwhile, Pistol and Paris and BC OZ both demonstrated upward trends, with BC OZ notably climbing from 66th in May to 39th in August. The sales figures reflect these shifts, as HighXotic's sales dipped in June and July but rebounded in August, suggesting potential challenges in maintaining market share against rising competitors. Brands like Catch Me Outside maintained a consistent rank around the mid-40s, indicating a steady presence in the market. These insights suggest that while HighXotic remains a significant player, it faces increasing pressure from competitors who are gaining traction in the Ontario flower market.
Notable Products
In August 2025, HighXotic's top product was the TenTen Caribbean Chill Live Rosin Gummy (10mg) in the Edible category, maintaining its first-place rank for four consecutive months, despite a slight decrease in sales to 13,457 units. The G.S.P (Gas S'il vous Plaît) Ice Water Hash Infused Pre-Roll (1g) held steady in the second position, continuing its consistent performance from previous months. The Royal Ace#1 - Black Mountain Side Pre-Roll 3-Pack (1.5g) slipped back to third place after briefly tying for second in July. Notably, the Royal Ace #5 : Purple Zombie Pre-Roll 3-Pack (1.5g) remained in fourth place, showing stable performance. Lastly, the Royal Ace#4 Pre-Roll 3-Pack (1.5g) dropped one rank to fifth, indicating a slight decline in its competitive standing.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
