.svg){kind=small}
Market Insights Snapshot
HighXotic concentrated 46.56% of May 2026 sales in Pre-Roll with year-over-year growth of 114.75% and month-over-month growth of 22.75%, while Flower held 39.22% share with 41.82% YoY and a sharper 56.66% MoM surge. Edible accounted for 11.08% share with 46.21% YoY but declined by 13.98% MoM, and Vapor Pens remained a small 3.14% share with 43.89% YoY and 15.63% MoM gains. The brand’s overall average price rose 18.14% YoY to $16.23, alongside a Pre-Roll average price of 23.48 and a Flower average price of 61.59, indicating a mix that is shifting toward higher-ticket inhalables and away from lower-priced Edible in the short term; the net effect is a tilt toward higher-margin formats that can sustain the 69.22% YoY brand sales increase.
These shifts imply the brand’s positioning is consolidating around inhalable dominance, with Pre-Roll scale (46.56% share and rank 23 in Ontario Pre-Roll) complemented by accelerating Flower momentum (56.66% MoM vs. Pre-Roll’s 22.75% MoM). The concurrent Edible MoM contraction of 13.98% and Vapor Pens’ modest 3.14% share suggest resource allocation is favoring quick-turn, higher-price baskets, which—combined with a 114.75% YoY in Pre-Roll and 41.82% YoY in Flower—positions HighXotic to compete on breadth within inhalables rather than chasing smaller, price-sensitive segments; this pattern implies near-term gains will depend on reinforcing Pre-Roll rank while converting Flower’s MoM lift into sustained share above 39%.
Competitive Landscape
HighXotic sits at rank #23 in ON Pre-Roll in May 2026, improving 23 positions year over year from #46, and rising 6 spots from #29 since February 2026, marking its peak rank at #23 in May 2026; in contrast, Back Forty / Back 40 Cannabis moved from #3 to #1 with 66.8% YoY sales growth while General Admission slipped from #1 to #2 alongside a 13.6% YoY sales decline. The divergence continues as Jeeter dropped from #2 to #3 with a 48.4% YoY sales contraction while Thumbs Up Brand climbed from #7 to #4 on 40.6% YoY growth, indicating HighXotic’s upward rank trajectory is occurring amid churn at the top and implies room to capture share from incumbents that are losing momentum.
Notable Products
Royal One - Vault Series Pre-Roll (1g) posted the sharpest movement in May 2026 with a 69.0% month-over-month gain, climbing to rank 3, while TenTen - Caribbean Chill Live Rosin Gummy (10mg) fell 14.0% and still held rank 1. Within the top ten, eight SKUs are Pre-Roll products, including positions 2, 3, 4, 5, 7, 8, 9, and 10, versus a single Edible at rank 1 and one Flower at rank 6, indicating category concentration around inhalables. This tilt suggests HighXotic is consolidating demand around Pre-Roll formats even as the flagship edible softens, implying assortment and activation are steering consumers toward faster-turn inhalables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
